ScreenME Podcast
The ScreenME Podcast is all about entrepreneurship, particularly within the creative and media industry.
Through her accessible, easy-to-understand approach, the host, Ulrike Rohn, engages in captivating conversations with individuals who bring inspiration and knowledge to the world of entrepreneurship, including start-up entrepreneurs and those dedicated to teaching the entrepreneurial mindset.
Hailing from Tallinn University, where Ulrike Rohn is Professor of Media Management and Media Economics, this podcasts caters to both students and teachers in the creative field and the media.
For university students, the ScreenME Podcast offers a platform to learn from inspiring role models who share their unique journeys into startup entrepreneurship. Some of these guests are recent graduates, providing relatable and practical insights for those embarking on their entrepreneurial endeavors.
For university lecturers and teachers, the ScreenME Podcast serves as a valuable resource to glean experiences, insights, and tricks for facilitating and fostering an entrepreneurial mindset in students.
Tune in to explore the multifaceted world of entrepreneurship through engaging conversations that transcend the boundaries of academia and industry.
The ScreenME Podcast is brought to you by Tallinn University and it's Baltic Film Media and Arts School (BFM) and made possible through the EU-funded Horizon 2020 project on Screen Media Entrepreneurship, ''ScreenME'' (no 952156).
ScreenME Podcast
#37: Rethinking journalism around people’s needs. A talk with Olli Seuri (co-founder of Uusi Juttu, Finland)
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In this episode of the ScreenME Podcast, Ulrike Rohn has a conversation with journalist, academic and media entrepreneur Olli Seuri who shares what it takes to build a new kind of digital news organisation. Drawing on his experience as co-founder and editor-in-chief of Uusi Juttu in Finland, he explores why audiences are increasingly frustrated with clickbait, information overload and distant forms of journalism—and why the future may lie in human-to-human media, fewer but more relevant stories, transparency, and stronger relationships with members. The conversation also covers entrepreneurship, audience engagement, media routines and advice for the next generation of journalists.
Key quotes
“We could actually serve people better with less content than with more content.”
“We try to have the news experience, but told human to human.”
“What is it that I could build that could be important to people in their everyday lives?”
Olli Seuri is the editor-in-chief and co-founder of Uusi Juttu. He is an award-winning journalist and an academic, who has authored books on journalism practice and the media environment. During the 2019–2020 academic year, Seuri served as a professor of practice in journalism at Tampere University, and in 2022 he was a visiting scholar at the Wilson Center in Washington, D.C.
Keywords
journalism, media innovation, digital media, media entrepreneurship, audience engagement, human-to-human media, future of journalism, news avoidance, trust in media, membership model, subscription media, media startups, clickbait, information overload, audience needs, media management, professional journalism, podcasting, Uusi Juttu
Host: Ulrike Rohn
Sound: Tanel Kadalipp (episode 1-14), Sangam Panta (episode 15 -
https://bfmentrepreneurhub.tlu.ee/screenme-podcast/
