In this episode of Your Money. Your Mission., host and SVP Wealth Fiduciary Advisor, Kelly Mould sits down with Founder, Owner and President of True Grace, Kristie Hall, to explore what it really takes to build a mission-driven company from the ground up. Kristie breaks down the importance of staying true to your mission and values and why maintaining 100% woman-owned status has become a cornerstone of True Grace’s identity. You’ll hear how Kristie differentiates her brand in one of the most saturated markets, the power of ownership vs. acquisition and her advice for women who are considering stepping into entrepreneurship but feel held back by fear. 

In this episode:

• 00:00 – 04:22: Kristie’s Journey to True Grace
• 04:23 – 07:24: Breaking into a Saturated Market
• 07:25 – 08:42: Choosing Ownership vs. Acquisition
• 08:43 – 12:20: Family Legacy and Becoming a Woman-Owned Business
• 12:21 – 18:20: Sustainability and Regenerative Agriculture
• 18:21 – 20:30: Wellness and Balance for Business Owners
• 20:31 – 22:51: Advice for Aspiring Entrepreneurs and Closing

Additional resources:

• True Grace | Nutrient-Dense Supplements for People & Planet
• What is Regenerative Agriculture? | True Grace
• Family Business Succession: How to Engage the Next Generation | Johnson Financial Group