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A teen builds a hip-hop forum, hears its bars on the radio, and sends Sony a homemade cease and desist—then grows up to lead an AI video platform. That’s how our conversation starts, and the twists don’t stop. We bring JT White (Augie.studio) and filmmaker Jake from Koz Films into the studio for a frank, funny, and deeply practical look at where AI helps creators—and where it crosses the line.

We dig into the difference between augmentation and replacement. On one side: AI that cleans audio, removes filler words, accelerates edits, and prototypes storyboards so clients know what they’re buying. On the other: generative video trained on dubious datasets, copyright pitfalls, and the “race to the bottom” that devalues craft. JT argues for licensed models, provenance, and transparency; Jake champions on-set authenticity, human performance, and the years of practice behind great cinematography. Together we test real scenarios—a fast-turn social ad, LED wall shoots, product placement in B-roll—and show how to navigate them without losing the soul of the work.

We also go under the hood: why many models aren’t commercially safe, how data scraping works, what “licensed training” really means, and why your masters should live in your own storage. You’ll hear practical steps any marketer or creator can use today: insist on clear rights, document sources, keep protected archives, an

King & Columbus is a full-service marketing and advertising agency based in South Carolina that helps brands grow through a mix of creative storytelling and data-driven strategy. They offer everything from branding and content creation to media planning, digital advertising, and PR—focused on delivering measurable results across digital, social, and traditional channels. https://kingandcolumbus.com

South Carolina Research Authority (SCRA) is a public, nonprofit organization that fuels South Carolina’s innovation economy by supporting technology-based startups, academic research, and industry partnerships. Through funding, coaching, and its investment arm SC Launch, SCRA helps early-stage companies grow, commercialize ideas, and scale within the state’s key innovation sectors.

Support the show

Title Sponsor: Charleston American Marketing Association

Presenting Sponsor: Charleston Media Solutions

Annual Sponsor: ‪SCRA; South Carolina Research Authority

Quarterly Sponsor: King and Columbus

Cohosts: Stephanie Barrow, Mike Compton, Rachel Backal, Tom Keppeler, Amanda Bunting Comen

Produced and edited: RMBO Advertising

Photographer | Co-host: Kelli Morse

Score by:  The Strawberry Entrée; Jerry Feels Good, CURRYSAUCE, DBLCRWN, DJ DollaMenu
Studio Engineer: Brian Cleary and Mathew Chase

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