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Charleston’s Media Engine, Explained, King & Columbus and Post and Courier's, Chase Heatherly

The Charleston Marketing Podcast

Chapters
0:00
Welcome, Sponsors, And Guest Intro
2:29
Post And Courier’s Role And Reach
5:35
Printing Move And Press Tours
6:52
Why Invest In Both Print And Digital
8:27
Birth Of King & Columbus
11:28
Services, Team Structure, And Remote Talent
15:09
Performance Marketing, PPC, And Paid Social
20:25
AI, Reporting, And Martech Stack
24:18
Short-Form Video, TikTok, And YouTube
27:09
First-Party Data And The Cookie Shift
29:49
Career Paths, Mentorship, And Hiring
34:29
Culture, Growth Plans, And Collaboration
37:33
Community, Travel, And Personal Notes
41:42
Influencers And Journalism Boundaries
43:41
How To Connect And Work With The Agency
45:49
Closing, Farewell, And Next Steps
The Charleston Marketing Podcast
Charleston’s Media Engine, Explained, King & Columbus and Post and Courier's, Chase Heatherly
Dec 11, 2025 Season 3
Charleston AMA

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A 200-year-old newsroom building a modern growth engine isn’t a story you hear every day. We sit down with King & Columbus president and Post and Courier CRO, Chase Heatherly, to explore how a legacy media brand built a nimble, independent agency that treats branding and performance like partners, not rivals. From a new printing press in North Charleston to high-velocity digital campaigns, the throughline is simple: meet audiences where they are and measure what matters.

We get practical about what actually works right now. Chase shares how the team uses paid social as a true conversion channel, why PPC remains resilient despite the AI noise, and how short-form vertical video travels across Reels, TikTok, and YouTube without losing the plot. We go deeper on first-party data strategies that survive cookie deprecation, the real role of AI in an agency (speed, not soul), and the reporting stack that turns UTMs and call tracking into clean, client-ready insights. Along the way, you’ll hear how an 18-person team spans media buying, PR, creative, video, and social—operating like a boutique shop with the backing of a statewide media organization.

If you’re a marketer hungry for ROI, a founder trying to balance awareness with acquisition, or a student looking for your first break, you’ll find a clear, candid roadmap here. We also talk mentorship, internships, and the Charleston

King & Columbus is a full-service marketing and advertising agency based in South Carolina that helps brands grow through a mix of creative storytelling and data-driven strategy. They offer everything from branding and content creation to media planning, digital advertising, and PR—focused on delivering measurable results across digital, social, and traditional channels. https://kingandcolumbus.com

South Carolina Research Authority (SCRA) is a public, nonprofit organization that fuels South Carolina’s innovation economy by supporting technology-based startups, academic research, and industry partnerships. Through funding, coaching, and its investment arm SC Launch, SCRA helps early-stage companies grow, commercialize ideas, and scale within the state’s key innovation sectors.

Support the show

Title Sponsor: Charleston American Marketing Association

Presenting Sponsor: Charleston Media Solutions

Annual Sponsor: ‪SCRA; South Carolina Research Authority

Quarterly Sponsor: King and Columbus

Cohosts: Stephanie Barrow, Mike Compton, Rachel Backal, Tom Keppeler, Amanda Bunting Comen

Produced and edited: RMBO Advertising

Photographer | Co-host: Kelli Morse

Score by:  The Strawberry Entrée; Jerry Feels Good, CURRYSAUCE, DBLCRWN, DJ DollaMenu
Studio Engineer: Brian Cleary and Mathew Chase

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