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Live at Dig South: Nonprofit Data That Raises More Money w/ John Seaman
The Charleston Marketing Podcast
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A founder walks off a pitch stage and straight into the mic. We’re recording live from Dig South in Charleston when John Seaman from Datamoose.org joins us to unpack the high-stakes Wild Pitch, the push for a million-dollar prize, and the very real challenge his company is built to solve: nonprofits trying to raise more money while their donor data is scattered across disconnected systems.
We get specific about what’s breaking and why it matters. Nonprofits face shifting funding, an aging donor base, and new expectations for how supporters want to be engaged. Yet many teams are stuck wrestling spreadsheets, exporting reports, and hunting for answers that should be simple. John explains how Datamoose.org centralizes data from tools like Salesforce, Blackbaud, Bloomerang, and DonorPerfect into a single source of truth that stays updated through APIs. Then we talk about Ask Moose, their AI agent designed to answer practical questions instantly, like who is up for renewal, who is at risk of churn, and where retention is slipping. One of the biggest takeaways: AI sitting on top of disconnected systems doesn’t create intelligence, it creates risk.
We also zoom out to the Charleston startup ecosystem, including Harbor Entrepreneur Center and SCORE mentorship, and what that support looks like when you’re building a SaaS business. John shares traction in annual recurring revenue (ARR), why renewals prove real value, and what he needs most now: more awareness and more conversations with the right nonprofit leaders. If you work in nonprofit fundraising, donor management, CRM strategy, or marketing for mission-driven organizations, you’ll leave with a clearer picture of how modern data infrastructure powers smarter decisions and stronger giving. If you like what you hear, subscribe, share this with a nonprofit leader, and leave a review so more people can find the show.
How can Charleston businesses get noticed, found and chosen? The Charleston Marketing Podcast, brought to you by Charleston AMA and recorded at Charleston Media Solutions, answers the marketing and media questions local business owners are asking. We explore media buying, advertising budgets, radio, digital marketing, storytelling and the customer journey, with practical strategies for growing your business in today’s attention economy. CharlestonMediaSolutions.com
South Carolina Research Authority (SCRA) is a public, nonprofit organization that fuels South Carolina’s innovation economy by supporting technology-based startups, academic research, and industry partnerships. Through funding, coaching, and its investment arm SC Launch, SCRA helps early-stage companies grow, commercialize ideas, and scale within the state’s key innovation sectors.
Title Sponsor: Charleston American Marketing Association
Presenting Sponsor: Charleston Media Solutions
Annual Sponsor: SCRA; South Carolina Research Authority
Quarterly Sponsor: King and Columbus
CAMACast Cohosts: Stephanie Barrow, Mike Compton, Rachel Backal, Tom Keppeler, Amanda Bunting Comen,
Silicon Harbor Hot Take Host: Stanfield Gray, https://digsouth.com
Produced and edited: RMBO Advertising
Photographer | Co-host: Kelli Morse
Score by: The Strawberry Entrée; Jerry Feels Good, CURRYSAUCE, DBLCRWN, DJ DollaMenu
Studio Engineer: Brian Cleary and Mathew Chase
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