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A multimillion dollar business can start with something as simple as a change of scenery. Recording live at Dig South in Charleston, we sit down with keynote speaker Danelle Delgado, CEO of the Alpha Group, to talk about why she came to Charleston years ago to sketch a business idea, and how that trip became the spark for a global training company focused on mindset, personal development, and employee growth.

Danelle breaks down her keynote theme, “Wake Up and Win,” and the core principle behind it: people do life and business with those who increase their odds of winning. We unpack what that actually looks like day to day, from repairing the cracks in your mental and emotional foundation to taking the small actions that build real confidence over time. Her “gap of crap” vs “gap of greatness” framing is a blunt, useful gut check for anyone who knows what they want but keeps stalling.

We also get practical about technology and the future of work. Danelle shares how she’s approaching AI as an accelerator, including a new partnership to build an AI app and agent that complements human training instead of replacing it. If you’re a founder, marketer, or young professional stepping into the workforce, you’ll leave with a clearer view of how to build trust, communicate value, and market yourself without slipping into hype or manipulation.

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South Carolina Research Authority (SCRA) is a public, nonprofit organization that fuels South Carolina’s innovation economy by supporting technology-based startups, academic research, and industry partnerships. Through funding, coaching, and its investment arm SC Launch, SCRA helps early-stage companies grow, commercialize ideas, and scale within the state’s key innovation sectors.

Support the show

Title Sponsor: Charleston American Marketing Association

Presenting Sponsor: Charleston Media Solutions

Annual Sponsor: ‪SCRA; South Carolina Research Authority

Quarterly Sponsor: King and Columbus

CAMACast Cohosts: Stephanie Barrow, Mike Compton, Rachel Backal, Tom Keppeler, Amanda Bunting Comen, 

Silicon Harbor Hot Take Host: Stanfield Gray, https://digsouth.com

Produced and edited: RMBO Advertising

Photographer | Co-host: Kelli Morse

Score by:  The Strawberry Entrée; Jerry Feels Good, CURRYSAUCE, DBLCRWN, DJ DollaMenu
Studio Engineer: Brian Cleary and Mathew Chase

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