Crafting Connection: The Ecommerce Journey of a Vegan Marshmallow Brand with Delisa Harper from Funky Mello

Delisa Harper, co-founder of Funky Mello, dives deep into the heart of authentic brand building. Starting from an inspiration rooted in Austin, Texas, Delisa and her team have harnessed the value of genuine online community building to champion their unique apparel products.

"That's actually one competitive edge we have over the big businesses; we can have more of an intimate relationship.”

Note: This episode originally aired on our YouTube channel on May 25, 2023.

What we discussed: 
(00:06) The Introduction to Delisa Harper and Funky Mello's origins 
(02:42) The inspiration behind starting Funky Mello 
(07:10) Building an authentic online community and their Direct-to-Consumer model (09:48) Platforms used and driving conversions: The Funky Mello strategy 
(12:02) The success of their pre-order pre-launch process 
(14:10) Transparency and authenticity: The cornerstone of building trust 
(18:18) Breaking the stigma surrounding marshmallow cream and introducing vegan alternatives 
(21:06) Ensuring shelf-stable shipping for their unique products 
(22:55) Carving out a niche: What sets Funky Mello apart?

3 Key Takeaways from Funky Mello's Branding Journey:

1. Innovating in a Crowded Space: "I've loved hearing about this product. It's really a category of its own.”
2. Building a Colorful Brand: "We just like colors and having a good time. People can really see that through our products and story.”
3. Harnessing the Power of Social Media: "Our biggest tool right now is using Instagram; a lot of our customers come from there.”

Links:

Funky Mello: Website | Instagram | Facebook

Connect with Delisa Harper: LinkedIn

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