Dive into a delicious conversation with Erica Rankin, the visionary behind Bro Dough, as she unravels the story of turning cookie cravings into a booming business. From humble kitchen experiments to dominating the market, Erica's journey is nothing short of inspiring.
Discover the challenges she faced, the strategies that propelled Bro Dough to stardom, and the sweet taste of entrepreneurial success. Whether you're a cookie enthusiast or an aspiring business owner, this interview promises a blend of insights, passion, and a sprinkle of determination.
Note: this episode originally aired on our YouTube channel on July 20, 2023.
What we discussed:
(02:46) Selling a perishable item online is no small feat.
(12:59) Should you start DTC or go straight to retail?
(16:02) Why Erica wishes she got on LinkedIn sooner.
(18:36) Embracing the cringe!
(21:50) Targeting a market you can't sell to.
(29:50) Building your community & network.
(32:00) Becoming a scrappy AF founder
3 Things Bro Dough Can Teach You About Building a Brand:
Links:
Bro Dough: Website | Instagram | TikTok
Connect with Erica Rankin: LinkedIn
Find PPC Pitbulls at:
Website: https://ppcpitbulls.com
IG: @ppcpitbulls
Subscribe to our YouTube for the video version of this podcast!
Dive into a delicious conversation with Erica Rankin, the visionary behind Bro Dough, as she unravels the story of turning cookie cravings into a booming business. From humble kitchen experiments to dominating the market, Erica's journey is nothing short of inspiring.
Discover the challenges she faced, the strategies that propelled Bro Dough to stardom, and the sweet taste of entrepreneurial success. Whether you're a cookie enthusiast or an aspiring business owner, this interview promises a blend of insights, passion, and a sprinkle of determination.
Note: this episode originally aired on our YouTube channel on July 20, 2023.
What we discussed:
(02:46) Selling a perishable item online is no small feat.
(12:59) Should you start DTC or go straight to retail?
(16:02) Why Erica wishes she got on LinkedIn sooner.
(18:36) Embracing the cringe!
(21:50) Targeting a market you can't sell to.
(29:50) Building your community & network.
(32:00) Becoming a scrappy AF founder
3 Things Bro Dough Can Teach You About Building a Brand:
Links:
Bro Dough: Website | Instagram | TikTok
Connect with Erica Rankin: LinkedIn
Find PPC Pitbulls at:
Website: https://ppcpitbulls.com
IG: @ppcpitbulls
Subscribe to our YouTube for the video version of this podcast!