We dive into the journey of Alyth Active, a premium activewear brand co-founded by Theresa Gardner. With a decade of experience in the online space and a remarkable seven-figure exit in 2017, Theresa brings a wealth of knowledge and passion back to the fashion industry. Alyth Active stands out in the saturated activewear market by offering versatile clothing that transitions from workouts to daily life, catering to the real, changing bodies of women and moms everywhere.
"It's been great for sales. But, more importantly, it's just been really great for community building for us. And at the end of the day, what will keep us around. People are gonna feel a part of us and like they have a hand in the growth of our business."
What We Discussed:
(00:45) The inception of Alyth Active and its mission to redefine activewear
(02:48) Overcoming the challenges of a saturated market and resonating with the audience
(17:02) Strategies for branding and marketing in the e-commerce space
(19:57) The significance of in-person community engagement and its impact on longevity
(24:58) The role of influencers and brand ambassadors for small brands
4 Takeaways for Our Audience:
Find PPC Pitbulls at:
Website: https://ppcpitbulls.com
IG: @ppcpitbulls
Subscribe to our YouTube for the video version of this podcast!
We dive into the journey of Alyth Active, a premium activewear brand co-founded by Theresa Gardner. With a decade of experience in the online space and a remarkable seven-figure exit in 2017, Theresa brings a wealth of knowledge and passion back to the fashion industry. Alyth Active stands out in the saturated activewear market by offering versatile clothing that transitions from workouts to daily life, catering to the real, changing bodies of women and moms everywhere.
"It's been great for sales. But, more importantly, it's just been really great for community building for us. And at the end of the day, what will keep us around. People are gonna feel a part of us and like they have a hand in the growth of our business."
What We Discussed:
(00:45) The inception of Alyth Active and its mission to redefine activewear
(02:48) Overcoming the challenges of a saturated market and resonating with the audience
(17:02) Strategies for branding and marketing in the e-commerce space
(19:57) The significance of in-person community engagement and its impact on longevity
(24:58) The role of influencers and brand ambassadors for small brands
4 Takeaways for Our Audience:
Find PPC Pitbulls at:
Website: https://ppcpitbulls.com
IG: @ppcpitbulls
Subscribe to our YouTube for the video version of this podcast!