Wax Buffalo isn't just a candle company; it's a story of passion transforming into a thriving business. Alicia Reisinger, founder of Wax Buffalo, delves into her journey from storytelling in media to crafting scents in the heart of the Midwest. Discover how authenticity, community, and a unique approach to e-commerce and retail fuel Wax Buffalo’s growth.
What We Discussed:
(00:46) Starting in the kitchen: The birth of Wax Buffalo
(03:27) Transitioning from media to business: Learning curves
(07:52) Balancing e-commerce with brick-and-mortar retail
(12:09) Engaging community through events and local presence
(15:32) Evolving marketing strategies: Instagram to pop-ups
(18:42) The importance of storytelling in branding
(32:55) Looking ahead: Expanding Wax Buffalo's reach
4 Takeaways from the Episode:
Find Wax Buffalo: Website | Instagram
Connect with Alicia: LinkedIn
Find PPC Pitbulls at:
Website: https://ppcpitbulls.com
IG: @ppcpitbulls
Subscribe to our YouTube for the video version of this podcast!
Wax Buffalo isn't just a candle company; it's a story of passion transforming into a thriving business. Alicia Reisinger, founder of Wax Buffalo, delves into her journey from storytelling in media to crafting scents in the heart of the Midwest. Discover how authenticity, community, and a unique approach to e-commerce and retail fuel Wax Buffalo’s growth.
What We Discussed:
(00:46) Starting in the kitchen: The birth of Wax Buffalo
(03:27) Transitioning from media to business: Learning curves
(07:52) Balancing e-commerce with brick-and-mortar retail
(12:09) Engaging community through events and local presence
(15:32) Evolving marketing strategies: Instagram to pop-ups
(18:42) The importance of storytelling in branding
(32:55) Looking ahead: Expanding Wax Buffalo's reach
4 Takeaways from the Episode:
Find Wax Buffalo: Website | Instagram
Connect with Alicia: LinkedIn
Find PPC Pitbulls at:
Website: https://ppcpitbulls.com
IG: @ppcpitbulls
Subscribe to our YouTube for the video version of this podcast!