Mix a drink and step into the innovative world of e-commerce with Jimmy Semrick, co-founder of Brella, a pioneering brand in the cocktail concentrate industry. This episode highlights Brella's strategic shift from a retail-based approach to conquering the online market. Learn from Jimmy about the challenges and milestones in building a brand that captures the modern consumer's heart.
What We Discussed
(01:19) Introducing Brella and its groundbreaking product
(02:10) The initial strategy: Opting for retail over direct-to-consumer sales
(03:19) Gleaning valuable insights from retail customer interactions
(07:11) The significance of a customer-focused brand philosophy
(13:17) Seeing retail as the perfect sandbox
(16:05) Striking a balance between brand authenticity and market demands
(20:02) The surprising lengths Jimmy went to for his brand
(26:27) The value of a team
4 Key Takeaways from Brella's Evolution
Find PPC Pitbulls at:
Website: https://ppcpitbulls.com
IG: @ppcpitbulls
Subscribe to our YouTube for the video version of this podcast!
Mix a drink and step into the innovative world of e-commerce with Jimmy Semrick, co-founder of Brella, a pioneering brand in the cocktail concentrate industry. This episode highlights Brella's strategic shift from a retail-based approach to conquering the online market. Learn from Jimmy about the challenges and milestones in building a brand that captures the modern consumer's heart.
What We Discussed
(01:19) Introducing Brella and its groundbreaking product
(02:10) The initial strategy: Opting for retail over direct-to-consumer sales
(03:19) Gleaning valuable insights from retail customer interactions
(07:11) The significance of a customer-focused brand philosophy
(13:17) Seeing retail as the perfect sandbox
(16:05) Striking a balance between brand authenticity and market demands
(20:02) The surprising lengths Jimmy went to for his brand
(26:27) The value of a team
4 Key Takeaways from Brella's Evolution
Find PPC Pitbulls at:
Website: https://ppcpitbulls.com
IG: @ppcpitbulls
Subscribe to our YouTube for the video version of this podcast!