Ecomm Marketing with the Pitbulls
Unleash your ecommerce potential with 'Ecomm Marketing with the Pitbulls.' Dive into deep, enlightening conversations with industry leaders, marketing mavens, and innovative entrepreneurs. Each episode brings you insightful discussions on ecommerce strategies, practical marketing tactics, and behind-the-scenes startup stories. Tune in as we navigate the intricate ecommerce landscape, uncovering the secrets of success in today's digital world.
Ecomm Marketing with the Pitbulls
Brownies & Branding: A Chat with Lexington Bakes' Lex Evan 🍫
Dive into a delicious episode as Lex Evan, the visionary behind Lexington Bakes, unravels the secrets of building a brand that resonates. From the essence of Radical Ingredient Transparency to the art of captivating branding, this episode serves up a delightful mix of insights and strategies. Whether you're an e-commerce enthusiast or a branding buff, get ready to indulge in a treat for your entrepreneurial taste buds.
What we discussed:
(03:11) In-Depth Branding: How every detail, from packaging to product photography, tells a story.
(09:40) Power of a Craft Brand: What sets Lexington Bakes apart from a crowded shelf in retail.
(26:19) Radical Ingredient Transparency: The story behind the term and how it’s a big differentiator in today's market. (29:52) Branding and Price: You’ll be surprised by how one can influence the other.
(33:39) Capturing Attention: The challenge of conveying a brand's essence in mere seconds.
3 Key Takeaways from Lex Evan on Branding and E-Commerce:
Ingredient Transparency: "It's not just about saying we have organic sugar. It's about knowing where that sugar comes from and who you're supporting."
Simplicity in Branding: "The packaging is no claims, it’s just a logo, product name, and size. But it’s gold. It communicates something different."
Consistency is Key: "I want you to know a Lexington Bakes product just from the photo direction and art direction."
Links:
Lexington Bakes: Instagram | Website
Lex Evan: LinkedIn
Find PPC Pitbulls at:
Website: https://ppcpitbulls.com
IG: @ppcpitbulls
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