Ecomm Marketing with the Pitbulls
Unleash your ecommerce potential with 'Ecomm Marketing with the Pitbulls.' Dive into deep, enlightening conversations with industry leaders, marketing mavens, and innovative entrepreneurs. Each episode brings you insightful discussions on ecommerce strategies, practical marketing tactics, and behind-the-scenes startup stories. Tune in as we navigate the intricate ecommerce landscape, uncovering the secrets of success in today's digital world.
Ecomm Marketing with the Pitbulls
Candles, Cocktails, and Commerce with Alicia Reisinger from Wax Buffalo.
Wax Buffalo isn't just a candle company; it's a story of passion transforming into a thriving business. Alicia Reisinger, founder of Wax Buffalo, delves into her journey from storytelling in media to crafting scents in the heart of the Midwest. Discover how authenticity, community, and a unique approach to e-commerce and retail fuel Wax Buffalo’s growth.
What We Discussed:
(00:46) Starting in the kitchen: The birth of Wax Buffalo
(03:27) Transitioning from media to business: Learning curves
(07:52) Balancing e-commerce with brick-and-mortar retail
(12:09) Engaging community through events and local presence
(15:32) Evolving marketing strategies: Instagram to pop-ups
(18:42) The importance of storytelling in branding
(32:55) Looking ahead: Expanding Wax Buffalo's reach
4 Takeaways from the Episode:
- Start with Passion, Grow with Purpose:
Alicia’s journey shows that a business can sprout from a personal passion. Her love for storytelling and creating scents led to a unique brand. - Embrace the Learning Process:
Transitioning from a career in media to running a business presented challenges, especially in inventory management, but Alicia’s willingness to learn played a key role in her success. - Community Engagement is Key:
Wax Buffalo’s growth has been significantly influenced by its strong local community ties, from hosting events to building a physical presence in the heart of Lincoln, Nebraska. - Storytelling Drives Brand Identity:
Alicia’s background in storytelling has been instrumental in creating a compelling brand narrative that resonates with customers, setting Wax Buffalo apart in a crowded market.
Find Wax Buffalo: Website | Instagram
Connect with Alicia: LinkedIn
Find PPC Pitbulls at:
Website: https://ppcpitbulls.com
IG: @ppcpitbulls
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