Ecomm Marketing with the Pitbulls
Unleash your ecommerce potential with 'Ecomm Marketing with the Pitbulls.' Dive into deep, enlightening conversations with industry leaders, marketing mavens, and innovative entrepreneurs. Each episode brings you insightful discussions on ecommerce strategies, practical marketing tactics, and behind-the-scenes startup stories. Tune in as we navigate the intricate ecommerce landscape, uncovering the secrets of success in today's digital world.
Ecomm Marketing with the Pitbulls
Mastering the Art of Content Marketing: Insider Tips with Hannah Mizelle of Agency 102
Join us in chatting with Hannah Mizelle, a content marketing expert from Agency 102. Discover how they navigate the rapidly changing landscape of content creation and leverage both organic and paid strategies to maximize client success.
Note: This episode originally aired on our YouTube channel on July 20, 2022.
What we discussed
(00:47) Meet Hannah and Agency 102
(02:04) What's content marketing? How does it work?
(13:15) Common mistakes in content marketing
(16:29) Navigating trends and brand authenticity
(18:07) Creating reusable and adaptable content
(20:30) Balancing organic and paid content strategies
(22:48) Community management in social media
(27:28) The exciting future of content marketing
4 Key Takeaways from Hannah Mizelle on Content Marketing
- Write for Your Audience, Not Your Boss: Focus content on what the audience wants and needs rather than what higher-ups in your organization might prefer.
- Adapt to Trends Judiciously: While keeping up with trends, ensure they align with the brand's identity and message. Not every trend is a good fit for every brand.
- Create Versatile Content: Develop content that can be repurposed across different platforms and remains relevant over time rather than focusing solely on fleeting trends.
- Balance Organic and Paid Strategies: Recognize the strengths and limitations of both organic and paid content, using them in tandem for maximum effectiveness and reach.
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Website: https://ppcpitbulls.com
IG: @ppcpitbulls
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