The Shortest Path to Success

Ever wondered how hard work truly pays off? Join me and my friend Gino as we dissect the synergy between effort, strategy, and the elusive concept of success. Our conversation uncovers the transformative power of reading and personal development, especially poignant in times like the COVID era. Gino's journey through books and self-reflection imparts an eye-opening perspective on aligning passion with perseverance. We debate the dangers of a relentless work ethic without clear direction and share why it's imperative to place oneself in an environment conducive to success—much like placing a camel in a desert rather than a zoo.

As we navigate the entrepreneurial terrain with its triumphs and trials, Gino and I exchange invaluable business lessons—from the significance of understanding SEO and marketing to the art of maintaining balance in a bustling venture. We delve into the role struggles play in refining our skills, acting not just as roadblocks but also as teachers guiding us towards business savvy. This episode is packed with real talk about the courage to carve your own path, the humbling truth behind the facade of success, and the necessity of surrounding oneself with a supportive tribe. It's about recognizing that the cornerstones of a prosperous business also rest on personal well-being and the interplay of empathy within professional dynamics.

In our wrap-up, we reflect on the evolution of resilience and wisdom. We highlight the ingenuity and resourcefulness that often emerge from adversity, tapping into stories of historic figures who turned challenges into opportunities. The conversation also explores the importance of finding alignment in our endeavors, from the fitness regimes that pave the way for personal growth to the business strategies that resonate with our core values. This isn't just another podcast episode; it's a treasure trove of insights for underdogs, bootstrappers, and game changers alike on their quests for fulfillment and triumph.

Chapters

• 0:19 Hard Work Shortcut Podcast Discussion
• 10:00 Entrepreneurship and Business Lessons
• 19:50 Defining Success and Finding Purpose
• 25:45 Exploring Empathy and Business Dynamics
• 36:01 Finding Alignment for Success
• 43:18 Fitness as a Gateway to Growth
• 47:41 Navigating Adversity and Personal Growth
• 57:24 Success Through Work Ethic and Resourcefulness"
• 1:05:22 Balancing Science and Art in Business
• 1:10:30 Human Zoo
• 1:16:50 Business, Fitness, and Wealth of Knowledge

Transcript

Speaker 1: 0:19

Thank you. This isn't Shark Tank. My aim with this podcast is to take away some of the imaginary roadblocks that are out there. I want to help more underdogs, because underdogs are truly who change the world. This is part of our Content for Good initiative. All the proceeds from the monetization of this podcast will go to charitable causes. It's for the person that wants it. Hello and welcome to another episode of Underdogs, bootstrappers, game Changers. So you all seem to love it when I have my personal friends in the studio, so I got my man, gino, here today.

Speaker 2: 0:54

How's it going?

Speaker 1: 0:55

Oh man, so glad to have you here. We have such amazing conversations, and so I'm so excited to like kick this off today, and the theme of today is going to be the hard work is actually the shortcut, and so we're going to talk a little bit about that. Uh, gino's, a personal friend of mine, works in the mind, works in the body, works in fitness, and I can actually uh tout gino a little bit, and that's what's great about, like, when I have friends in the studio I've never met mentioned a book that I have read that you have not read. That's pretty astounding to me.

Speaker 2: 1:28

You got to work on yourself, you know, in all forms. And you know it's interesting because I didn't pick up reading probably till about COVID, is that right? And then, uh, once COVID hit, I read about like 150 books. I started diving in self development, business marketing, just like anything that started catching my attention, yeah, um, and anything that like was written well, we'll say, because one of the best pieces of advice I ever got was, like it's never too late to put down a bad book.

Speaker 1: 1:50

See, I'm the type that I'll like struggle through it, no matter what I don't know I have. I've like. This is not a good thing either. I was just talking about this yesterday with grit. You know like when you have no quit in you like sometimes you don't quit things that you're stupid right Like stubborn with it.

Speaker 2: 2:02

Yeah, like a bad book or a bad movie.

Speaker 1: 2:04

I will sit through a bad movie and I don't know why there's something into me that is like it's quitting, you know, or it could get better. You know, like I don't know what it is exactly.

Speaker 2: 2:13

It's a heavy tolerance, you know. That just goes to. It attributes probably to what you experienced in life too.

Speaker 1: 2:17

You know and believe like I know you're gritty. You know you're a hard worker, you've come from nothing. You know it's like how much of your success is built on grit.

Speaker 2: 2:28

All of it, I mean you know, I would say you know what?

Speaker 2: 2:32

I can't say all of it, because I mean I think luck and opportunity meet people that are prepared, you know, and I think people that are actually out there doing something and going in the right direction and not going against the grain of their character, I think those things come into your life very easily, right. But I would say that, you know, kind of like to your point is like if you're not working hard to begin with, right, you're not really going to get very far. But you need to work hard in the right direction and that's one of the hardest lessons I learned was my first business.

Speaker 1: 2:55

You know it's like and by all accounts, to everybody it was a success. You know, like famous clients, you know like multiple locations, like gave me kind of a brand, you know that sort of stuff. But in my mind, like especially immediately after like and I sold it, you know, but it still felt like a failure to me because I'm like, well, I didn't build Pixar, I didn't build it and it's like my opportunity cost was what I was really analyzing. But it's like when you're gritty, you don't know how to quit something, and that was like the hardest part for me is like I knew it didn't align with me after about year four, right, but it's like it felt like quitting to not do it anymore. You know, it's like I mean, that's a whole nother episode is like when grit can actually be a bad or good thing that you're trapped in it.

Speaker 1: 3:33

Yeah, and that's actually. I made a video yesterday about analyzing things. You know, stopping this thing at the gate before you allow it in, and that can be a business really analyzing the business and what you want out of it. Because if you're gritty and you have no quit, then it's like you won't quit even a bad business or bad business idea. So you really have to stop it at the gate and analyze it first. Or love, you know, even like letting people in your life that aren't smart, Because if you have a big heart and you have no quit in you, you won't quit them and actually those might not be good people for your life.

Speaker 2: 4:03

So I think you know, also comes down to some self-awareness too. You know what I mean. Like, if you're not positioning yourself into the right environments and around the right people, right In right situations, well, you're going to wonder why you feel lost. You know, I have a story I tell the clients all the time about, like the camel in the zoo, you know. It's basically about how this mother camel, this baby camel, have a conversation and, you know, the baby camel is just curious about why it has all these things that it can use for the desert and they live in the zoo. Yeah, you know, and it's like it doesn't make sense, it's out of context, out of environment. So, like self-awareness, I think positioning yourself properly, you know, and not just trying to grind through everything, really can be to your advantage and, like you said, you had to learn that the hard way you know and like it's such a double-edged sword that way too, and that's why I think you got to work with this.

Speaker 1: 4:44

I mean even in like. Not that I ever want to give dating advice, so no bachelor that's 43 years old, that should. But I would tell people out there in the world it's like vet them a little bit here first. Does it make sense as a connection? Because then, once they get into your heart, you can't control what your heart's going to do. Right, you know, like have some logic to it, or business or anything else.

Speaker 2: 5:03

There's also trauma bonding and value bonding right. So like, if you're bonding based on a personal trauma, well, I mean, that's a very toxic relationship and most of the time we don't even know it, right?

Speaker 1: 5:12

You don't, you don't.

Speaker 2: 5:14

Until somebody else points it out. Most of the time, yeah.

Speaker 1: 5:17

What the hell's wrong with them. You know, like what I really wanted to get to today was like I know we talk about this a little bit here and there. It's like I deal with a lot of stuff doing the pro bono, consulting with the business people, or like dispelling myths I'm sure you dispel a lot of myths these days, of course, yeah, and especially I see your content and one thing I have to applaud you on why I have you here today is your bravery. It's not easy to say actually the exact way you feel on social media, like actually I want to go there for a second. How do you get so brave doing that? It's just transparency.

Speaker 2: 5:50

I also think it comes down to just being fed up with facades. You know, like playing characters, and I think what I'm able to like project on camera is I do think it's very authentic to who I am. Yeah, right, but it only got that way because I had to force myself to get there. It's not something like we were mentioning. It's grit. It's grinding hard sometimes through those times where you feel insecure or where you feel like something's holding you back, like a resistance. Sometimes it's very hard to get through that. But on the other side of it, when people say, well, how did you do it? Well, it's like I can't give you a roadmap exactly.

Speaker 1: 6:25

Right.

Speaker 2: 6:26

I wish I could. But even in business, like you could, you could say, hey, there's certain milestones that you want to look for in businesses or certain ways to like create metrics and analyze a business, but there is no right way, right, there's, it's like divergent thinking. You could problem, sure, Right. So I think when it comes to just being authentic on camera, it really comes down to just taking some time to reflect and be self-aware. What's important to you, what are your values? And that's when compassion really comes out right, like the fervor in your voice and like the confidence really come out and the transparency really come out when you're connected with something. And I think for me it's always been like I need to be connected with this message because I know there is people that need to hear it and there's other people online that will tell you any bullshit.

Speaker 1: 7:05

Just to get your attention. That's that's like one of the biggest things and that's what actually got me over the fear gaze of all that. You know it's like like I have an undergrad in biochemistry. I'm a fitness nut. You know it's like I like I know business really well. I've got my ass kicked enough to like learn it really really well. You know I've helped a lot of people, advised a lot of people. You know it's like, and then you just see this horrible, horrible content online. You know, was that one of the things too for you? It's like. You see, like I see stuff in fitness that's going to hurt people.

Speaker 2: 7:30

Oh yeah, I see stuff in business that's going to bankrupt people.

Speaker 1: 7:33

It's like was that a lot of what got you there?

Speaker 2: 7:35

That's that's true, actually. So I'm a debater, right, it's an ENTP, so like when I see something that, like, flares me up like I can't help it.

Speaker 2: 7:46

I can't help it because it's like, it's almost like and let me tell you, I'm actually extremely introverted in nature, except when that turns on in me for some reason. Right, because when I see people misinforming and exploiting people and like bullying people, it really flares me up. Like it because it frustrates me. It flares me up, yeah, like it because it frustrates me. It makes me reflect back to a time where, like, I was lesser and I was weaker and I had to deal with that Right.

Speaker 2: 8:07

And, like you know, living in neighborhoods and growing up in places to where, like, a wrong look can get you assaulted, yeah, right. Like, just looking in someone's direction, sure, right. So, like, having to experience that right Was also kind of the thing that was the impetus, will say, to help push me into this platform and say, like, look, I need to speak up about this stuff because I know what it's like to experience it and I'm on the other side, you know. And I would like to say that you need to experience some of it because I think it makes you a strong person.

Speaker 2: 8:30

You know, I think it builds character.

Speaker 1: 8:32

I agree with you Absolutely. I agree with everything you just said. I mean, the adversity gets you there.

Speaker 1: 8:37

You know it's like I'm like you. You know it's like it wasn't so much that people were making money off of it. You know, like that is in itself like kind of weird, but like overall it was like I didn't want some poor kid out there wasting his time or his money. You know, and like and that message usually isn't for like somebody with a lot of success and a rich dad, because they go out and they say hey dad, what do you think of this horrible financial advice? And they're like that's stupid, you know, otherwise it's some kid from the ghetto that goes hey, I'm going to do that thing. You know that because the course guru said and now they've taken the biggest part of what their life is and that's their opportunity cost, you know, and so. So that's why I started working in business too. It's like to your point where you're working in fitness is like somebody had to be out there telling the truth and like, tell me what I know you're going to say today. Let's talk about the hard work.

Speaker 2: 9:25

Like why is that the shortcut? Uh, that's, that's fascinating, I, and I think it's because you need to be application focused, right, because knowledge and theory only gets you so far. Right, we'll say you can read about how to exercise, you know. You can study everything you want about it, but you, until you actually do it, you don't understand it. Yeah, right, until you actually understand what that force feels like applied to your body. Yep, right, and like what that feels like on both a mental, physical and emotional level, to where you don't feel like you can do something anymore.

Speaker 2: 9:47

Right, I don't think you can fully build wisdom and confidence in anything you do unless you go through that hard work and that application. Agreed, right, so it's very difficult for people because they like to sit on the sidelines and just try to educate themselves because access to knowledge is free. Now, yeah, now, yeah, which is interesting because it becomes a sell point in what I do. It's like, hey, if information is free, why do you still look the way you do? You know what I'm saying, sure, but, uh, but, what's interesting about that is, like you know it's, you will never fully learn and understand something and build a large capacity in anything that you do until you actually have to grind through the hard times of it Right, and that comes through application. It's not going to come through learning and educating yourself all the time on it.

Speaker 1: 10:21

I mean and that's the hardest part too it's like do you have any advice for people out in the audience Like how to vet the bad versus the good information if they're new?

Speaker 2: 10:28

That's interesting. I don't think. Uh, I don't think you know. Until you know right, I don't think you know it's you know. But the one rule that I live by is like a 30 to make a decision now.

Speaker 1: 10:44

That's actually incredible advice because I believe anything in business you should know at least a little bit about it. Like SEO, accounting, marketing. These are places where creepy crawly companies dwell right Because people don't know that much about them. So I meet people all the time. I spent $60,000 on my website my SEO guy. They get zero organic hits, for instance.

Speaker 1: 11:05

And so like, yeah, like I agree with you completely know enough, right. And then, like when you first start in business and that's what a lot about, what we talk about is like bootstrapping Right, you got to know it all. But then, when you get to the point where you're working on your business, at least know the 30 percent so you can manage it and know if you're getting robbed or not.

Speaker 2: 11:18

Exactly, exactly, because, like you were mentioning to, even when, like I came to you to ask you for some advice, when it came to accounting, it's like where's your margin sitting? Where are things leaking from your business? You may not know this stuff until you actually collect information on it and look at it Totally, because there could be holes in it the math problem for a couple minutes.

Speaker 1: 11:43

It's actually good for you because you've had to think about it right. And then somebody comes by and they kind of save you a little bit right, like hey, why don't you try this next? And you struggle through the rest of the math problem and now you really learned it right. If somebody saves you too quickly, then you didn't get to struggle with it enough to learn it right and it's kind of the same out there and learn it from the start too. But honestly, it's almost better when you've had that struggle. That's when I started to embrace accounting too. I had some struggles with it and then finally I'm like no, screw this, I'm tired of dealing with bad CPAs, bad bookkeepers, and I don't know anybody better at managerial accounting now than me. And that's come a long way from a guy that started ripping apart cars in his backyard, keeping receipts as his first, you know, like accounting system, you know, and so um, so you have to have maybe that struggle to really like appreciate it too. You know.

Speaker 2: 12:31

I think that's actually a good analogy for business too. I mean, because it's like a lot of people want to get into entrepreneurship but we call them entrepreneurs Right, and the thing is, most people that are entrepreneurs it was out of necessity. Like they, it is out of necessity, it's out of survival. It's like guess what? You can't work for someone else, no matter what you do, for some reason you're repulsed by that environment. It's not that you can't do a good job in what you do, but there's a personal unrest inside of you that just can't be quelled, and I think the only way to really do that is to go through the process of having to learn it and grind it out. Sure.

Speaker 1: 13:02

And working. You know, I like I appreciate you saying that today it actually kind of made my day, because it's like sometimes I wonder why I did this you know, it's like it's not the easiest life, but yeah, like to your point, it's like like I was pushed into entrepreneurship. I didn't think it was for me. You know, I didn't think I was the type of person that could do it. Yeah, and then after that it was like now you have no choice. Once you have success in business, you're not getting a job anymore.

Speaker 2: 13:26

No, no, nobody's going to hire you. No, because it comes down to your time. Really, I mean, there's two things that I try to tell people in a coaching setting that you should prioritize. That's your energy and time. Yeah, right, some people try to prioritize material possessions or like status. It's like dude, energy and time, the two most important things. Right, like, if you don't protect those two things and you don't conserve them, right, like, well, then you're going to have a very miserable life. Right, because the time thing comes from. If you're working a salary, it doesn't matter how hard you work in that hour. You're still getting paid the same, totally In business. If you work harder, you can get paid more from it. That's more performance based. Yeah, now, some people don't work very well in that setting and they need to have something stable. You know, and you know something more predictable.

Speaker 1: 14:05

But for those of you who don't absolutely, and that's the like. Actually, that goes into like approaching the hard right. It's like I was just on somebody's podcast yesterday and he built his business from nothing. He's got a huge business now you know, like I don't want to let his I better not say some of the stuff he's working on. Like he got an email from one of the biggest entrepreneurs in the country for a thing he's working on right now. Like incredible guy built it and like he says the exact same things I hear every really successful entrepreneur say. It's like worked a hundred dollar weeks, gave up dating for years, gave up life, gave up and then like now I have this. You know, it's like. So those of you out there that think like you're seeing the social media shortcut, like I don't know anybody that's taking the social media shortcut, oh no, and what? Don't know anybody that's taken the social media shortcut?

Speaker 2: 14:45

Oh no. And what's interesting is, even the people that you believe did take the social media shortcut will say like YouTubers, right, like you get them that flip on a switch one day and make $2 million overnight, right, and they're like 20 years old, they've never seen that money before, but they spent 10 years building their audience, mr Beast 450 videos before hitting 10,000 subscribers.

Speaker 1: 15:03

Or Matt Rife I talk about him quite often. He was 10 years on the comedic circuit and he put one video on TikTok and it just happened to go viral. So that's another point. It's like he had to do that grind. He wouldn't have been to that clip if he had not done the 10-year grind. It's hard until it's easy Totally. It's hard until it's easy the tipping point. Have you ever read that book? Malcolm Gladwell?

Speaker 2: 15:26

I know Malcolm Gladwell, but I didn't read that. I got you on one. This is the first one I've ever gotten you on.

Speaker 1: 15:30

You should check it out. But it's like life doesn't just steadily do things. Life does something and then all of a sudden there's a tipping point to it and boom, and it makes you walk up this huge hill, and then all of a sudden it gives it to you.

Speaker 2: 15:43

You know that's interesting. My wife actually just spoke to me about this the other day, because she plays a lot of instruments, right, and she plays violin. So she'll be playing violin and like it doesn't make sense, it doesn't make sense, it doesn't make sense. Then she goes to bed and then the next night it makes sense. It's like your brain was able to code that information overnight and you think it's going to happen in a shorter timeline than it actually does. Yeah, right, or maybe vice versa, depending on the situation. Yeah, but like most of the time, it's like when you, even when you read a book, the application of that knowledge will come further down the line. Totally. It's not, you're not going to read something, I'm apply that right now. Yeah, right, that's just not the case with most reading, because it's more and you know this just as well as I do is like they think retrospectively about their business. They say, oh, here's what you should do. It's like, well, that's not what you did.

Speaker 1: 16:26

Yeah Right, I want to know what you did when you were starting, exactly Because where was your mindset?

Speaker 2: 16:30

How did you feel, emotionally, sure, what were the problems that you were dealing with back then and how did you manage them? Yeah, what would you do back then?

Speaker 1: 16:41

Yeah, absolutely, and nobody believed in you at the time. And like, how do you deal with that? It's like now you go out and it's like there's a certain let's talk about this for a second too it's like there's a certain confidence to when you get to that level right, like I believe I don't know if on like bad, you know business decisions and things like that, but overall, like that confidence does help you in business too because you have to make those strategic decisions with confidence.

Speaker 2: 17:15

Irrational confidence. Yeah, sometimes I mean it's really what pushes you through, because a lot of the things that look at uh was a CEO of five companies or something. Yep, like you got to be insane to do that. Yeah, like you got to have like something. Some screw has to be slightly loose inside your head, yeah, so when people start to idolize some of these figures, yeah, like they have the wrong idea in mind, right.

Speaker 2: 17:35

You're never going to be like that person because they're an anomaly, yeah Right. So no matter if you followed their path directly, you'll never get to where they went.

Speaker 1: 17:43

No, and the other problem is that I see with it is like define your own success. You know we're like so often like this is what success is? Because, like, honestly, it's marketing, like spend billions of dollars telling us what success is. So you buy the car, you buy the watch, the buy the clothing folks, when you want that stuff you've been marketed to, that's what it is. Oh, absolutely, you know it's like and people don't realize it. It's crazy. You know it's like. So you have to sit down and you have to decide what's Gino's success, what's Tyler's success. And I have my own definition. And now you make that fall in line, right, and my definition is like sure, I don't want to worry where my next meal is coming from. That's miserable. I've been there before. I don't want to worry about, like having a rat infested building to live in. You know I've done that before too. You know it's like. But like I feel importance in helping people. I feel importance in changing the things when I've changed.

Speaker 1: 18:33

And to Elon's point, you know, like him or hate him. You know it's like. I feel that's the level he's at. You know, I don't think it's about the money at all. I now like it probably was in the initial like PayPal era and things like that. I want the money, I want the fancy cars. He actually did all that, you know, and then like now, look he brags about living in a $50,000 house, you know, and he works on these companies that he feels are going to change the things the passion about. Like, like him or hate him on Twitter. What he's doing, he says, is free speech. That's what he believes. That's why he's doing it.

Speaker 2: 19:03

That's a value system that he's starting to express. It's interesting about the success thing you were mentioning too, because, uh, one of the questions I like to ask people is like you know, how do you define success in your life? And like, what metrics do you use to measure it? Beautiful, you know, and it's a question that I feel like a majority of people I've ever met have never answered fully, because there is no direct answer to that.

Speaker 2: 19:22

It's like it's like explain to me what love is to you. It's like it's such a subjective sort of answer and like people haven't reflected enough to give you an accurate response to that, you know, which makes me feel like sometimes it's just they're living reactionally instead of like responsibly.

Speaker 1: 19:36

How can you even put yourself on the path to that if you don't know what it is? I tell you, remember the movie happy Gilmore, oh yeah, and he closes his eyes and he's got like find your happy place. He's got the woman beautiful with the beer and grandma's in the corner. You know, it's like. I tell people like, silly, you know, close your eyes, define your success place, at least like kind of gauge, and we'll never know exactly. But what does that look like? A little bit, because I believe in aligning your journey to something you know it's like and I believe, like you believe, the shortcut is actually the hard work. But first you gotta, you gotta align, like, okay, what is that success? What is that a goal? You know, or whatever, and now you can set up. It's actually easy once you know the goal, because now you can align everything in your life, in every level, to that goal and it's your best chance of accomplishing it and you'll never know what the road is, because I was just reading.

Speaker 2: 20:23

It was like a daoist monk that was like, uh, kind of speaking on this instagram post either my wife sent me and he was like you know, when you're on the path, when everything becomes dark, you know, because when you're on the actual path, it means it's not lit already for you yeah, right, which means you're discovering new territory, which sometimes is scary for people because the uncertainty makes them want to go backwards totally.

Speaker 2: 20:41

You're the one holding the torch, yeah Right, instead of the torch being held for you to follow, yeah, so it's scary for people. A lot of people turn around when they hit that point.

Speaker 1: 20:50

Well, I think a lot of people want to follow at first right, and then you get enough confidence. You have a couple things that you've accomplished. You've dealt with all this adversity already, but like this, like we're doing now, is so important for underdogs too. It's like because then, like we were the ones on that that lit path at first right, and now I believe that we're both on this unleft lit paths going in our own directions. But we have to talk about that whole story so people can go there too.

Speaker 2: 21:14

Oh yeah model and mimic yeah, like. Give people the opportunity to see, like, at least a framework for like how you do something. It doesn't mean you have to follow it. A D, yeah Right, but it just gives you confidence knowing that other people have done similar things.

Speaker 1: 21:26

Absolutely. I think that's one of the key components in success is seeing it possible Right. It's like I know you were raised kind of rough, you know, and like I think that's one of the biggest tools is finally seeing that successful people are normal. I know you like work around a lot of really successful people a lot of really successful people, you know it's like they're normal people, aren't they?

Speaker 2: 21:46

oh yeah, and, like you know, the fascinating thing is to me is you don't want their problems either. Yeah, you don't want their. A lot of people think, oh man, they have a lavish lifestyle. You gotta understand. We only have a finite amount of energy, yeah right, and the way that's distributed could be almost like in uh, like a chart, like, think about, like a battery, like it's. It's slowly going down with all the energy you run out to different things, yeah Right. So when they have a lot of their energy focused in one domain, we'll say in the financial domain, sure Right, they are lacking somewhere else, severely, totally, they're offset. Nobody's a perfectly rounded human. No Right, you just don't have the energy capacity to put everything into everything, you know.

Speaker 1: 22:19

I mean the people I know with the most are the most miserable in life, absolutely the people that I know that have found like direction, mission, you know, change, like really define their own success and like very counter to what the world does, like those are the most content people in the world.

Speaker 2: 22:33

Non-materialists, because they don't put their value externally. They do it internally.

Speaker 1: 22:37

I mean there's Maslow's hierarchy of basic needs. You know it's just like you have the basic needs water, food, shelter, that sort of stuff and then we like the way I take it is like then we find stuff to bitch about after we're having those means net, and you know. And then we like think we're going to get these things that marketing is telling us and that's going to bring happiness. But then you get to a level I think Elon Musk has and I hope I have it a little bit too. That's transcendence, where you're seeing that like there's more importance in the world and don't get me wrong, folks, have your success. It's important Because that allows you to change the things even better that you're passionate about or have a mission about. I want to make a point to add too. It doesn't have to be the grand Elon Musk thing either.

Speaker 2: 23:13

No, it doesn't. You need to find where you can service to humanity. Yeah, even if you're a garbage man, it doesn't matter Totally working away for his family, going home making a paycheck.

Speaker 1: 23:32

You know it's like taking care of his people. You know, like raising his kids in a good society, like to be good members of society, that, in my mind, is a hero. That's a person in a thankless position, you know, and he's like doing good in the world and taking care of his family. You know, it's like there's a guy actually I knew that trained at my gym for a long time, you know, and like I looked at him like in awe kind of. You know, you like I can appreciate when you give up everything in life because I've done it to accomplish a mission right, and so he'd clean the gym. You know he lived at the gym and like he was in very low rungs of the ufc and you know I'm like I'm, I thought this guy was amazing. He's given up everything in life focusing completely on, like, what he wants to do within his life.

Speaker 2: 24:12

Singularity of focus.

Speaker 1: 24:13

Yeah, like I thought it was beautiful until I found out he had five kids with five different women, that he wasn't paying child support on. Then, like that flipped that fast in my head. You know, I didn't admire him anymore, you know, and so you know this is fascinating.

Speaker 2: 24:25

You ever read any Robert Greene's books? No, okay, I'm going to flip your script here when it comes to that. So he talks a lot about like I got I got me stern on him and some of his books. Okay, he talks a lot about like being able to identify certain types of people in the world right Like when they exhibit certain personality traits. There's a book called the laws of human nature is a 600 page book. I read this book three times.

Speaker 2: 24:46

Interesting and uh, and I, I would have picked up a book like that in the past and be like hell, no Right. But there is so much depth in understanding how to position yourself around certain people in this sort of book, in this context, and since I've been in a coaching setting, I've actually applied all this information over years because I've seen all these successful people interact with me in an intimate way. Yeah, and then having this is almost like an educational resource now to be able to kind of fill in the gaps and be able to label some of the stuff that's happened to me. Yeah, man, you could position yourself around people in a totally different way. Go into that more. It's a totally different way.

Speaker 2: 25:15

So like, for instance, if you're identifying a certain person with traits like exhibit, for instance, like toxic narcissism, yeah, right. And some people think, man, these people are extremely confident, man, they're just well-spoken, yeah, but so how is that destructive inside of their workplace environment and the relationships that they have or any other thing related to something that's not related to them? Sure, you know. So like, they become a very destructive person and you may think they have your best interests in mind sometimes, but maybe they don't. Yeah, maybe it's more about them, you know. So knowing how to position yourself around certain types of people, I think, is paramount in the world of business or in the, in just your everyday reality.

Speaker 1: 25:52

You're going to get something. People that just need to win Right. And like when you're in a business setting, it's like if you're around somebody that's got to win at all costs, no matter how nefarious. It's like you got to get out of that Exactly.

Speaker 2: 26:02

You can't be around those people, yeah, and I do some stuff back and forth like talk about what you do. Talk about what I do.

Speaker 1: 26:16

I've appreciated when you've sent people our way and things like that, and it's like that is being a team, right? I'm not trying to win on you, you're not trying to win on me, we're just trying to be good teammates.

Speaker 2: 26:25

Oh, that's a hard thing to find. It is good value system to your point.

Speaker 1: 26:30

I mean hitler almost conquered the world with five people because he had five people on his team awful human being, right. But he had five people that supported him. And that's why I always say it's like imagine what good can do with five good people could combine together.

Speaker 2: 26:43

You know, and really you know I think a large part of that just has to do. You know, people that have personal loyalty issues will say or whatever the case may be, whatever you want to label, it just comes down to the lack of self-awareness. Yeah, like they don't understand themselves yet. Yeah, because when you understand yourself, you develop a intense sense of empathy towards other people, totally. You know, and I don't think you can get to that point until you're forced to go internally and I think a lot of people don't have enough life struggles that push them into that domain, like inside of yourself.

Speaker 2: 27:08

Beautiful, they have such externally focused objectives, right, like I need to get here. They move the goalposts of their happiness. They'll say, oh, I'm going to be happy when I get here. I want to get this, want to get this, want to get this. Then, when you get there, you realize you've created an inclination for hard work in a cycle that you can't get out of anymore. Yeah, now you're going to be perpetually unhappy unless you're constantly working hard towards something you don't even know what. Yeah, and it's. It's a scary cycle to watch people go through and it's just it comes down to lack of self-awareness.

Speaker 1: 27:34

Weigh in on this for me because, like when you're talking about empathy, it sprung something up in my head that I think about a lot. Did you ever see the movie Broken or Unbreakable?

Speaker 2: 27:43

Is that what it was with an?

Speaker 1: 27:45

athlete or something. No, it's got. Oh, who's the guy that's on everything he was in Pulp Fiction and yeah yeah, was his body made of glass or something.

Speaker 2: 27:54

Yeah, mr Glass, and then Bruce.

Speaker 1: 27:56

Willis is Mr.

Speaker 2: 27:56

Unbreakable. Yeah, yeah.

Speaker 1: 27:58

And basically the premise is there's got to be a yin and yang to anything in life. So since Bruce Willis was unbreakable, that means there had to be a human that was super breakable right. It's like I think about that with empathy. Are some of us in this world like the overly empathic? Because there is the people that are the serial killers and things of that nature that have none of it?

Speaker 2: 28:19

There needs to be balance preserved in the world. Yeah, you know, which is why I urge you to consider the. When people exuberate, like a trait, right, it's like man. That person's like pushing something, like hyper-aggression. Right, they possess the opposite quality. Yeah, they're shielding it. Right, it's a. The persona, literally in Latin, means mask, it means the mask we wear. Our personality is a mask we wear to society. It's not who you are, your character is who you are. Sure, right, so you know, sometimes, when you see that it's like, you can immediately identify it's like that person is incredibly insecure with their passivity. Yeah, you know, because they have to be hyper aggressive. Yeah, you know. So they want to shield it, they want to hide it from the world because they feel vulnerable if not. So I think it's interesting to your point is like you know, there's that yin and yang balance to where, like you can even identify this in individuals.

Speaker 1: 29:03

Yeah, that's what I don't know. That's what's so interesting to me about you know, and I even like tie that to business too. It's like so empathy actually I looked it up um can be inherited to some extent.

Speaker 2: 29:15

Oh yeah, so you know where empathy comes from, comes from mirror neurons in the brain Go into it. So mirror neurons are something we developed because, uh, we're a social animal, right, we communicate with each other. Okay, so in order to communicate, we need to have understand each other right. And how we understand each other is by picking up on, okay, how is their body position? What's their face looking like? It's a tonality of their voice, right, those mirror neurons. We can mimic people and sales. They teach you about mirroring right. Mirror the person, right. So when you're able to mimic somebody, you're able to fully feel what they're feeling. Sure, right. So, like, those grow in our brains as we were social animals, like starting off, like you know, I don't really know the timeline, but, like you know, as we first initiated as a social species up until now, and some people have more than others, so some people are more inclined to empathy, because mirror neurons create empathy in us.

Speaker 2: 30:00

It's a third level intelligence. It's like this say me and you were hunting for something, right, you know? And there's an animal. Or say, hey, okay, when you throw that spear right there at that animal, I'm going to go hide over there because that's where it's going to run to. Yeah, you're anticipating two events that haven't even happened yet and you're thinking in advance. Sure, that's the same thing as empathy, right? Like it's like when you're able to understand something to such a deep degree, right, and place yourself in that. It's almost like foresight, right? Some people are naturally gifted with it, like to your point, you know, it's like some people just have more mirror neurons in their brain. Or is it a curse at times?

Speaker 2: 30:32

Oh, I absolutely could be because it can prevent you from doing things Sure.

Speaker 1: 30:35

You can also be affected by people's negative emotions, Absolutely so you know like, uh, so epigenetics and I don't want to go too far off on the trail, cause we're not having a science you know, like this is a business show, not a science show but epigenetics, like basically lending down traits that we never thought we could have before, right, and so, like empathy being one of them, right. And so I kind of like came up with this thought that like and it's based on survival of the fittest a little bit too, it's like what would be the good traits to have as a 1800s businessman? And the answer was you had to be ruthless, right? You could, literally that was the day you could hire a gang to go out and take over a business, right? Or the robber barons of yesteryear.

Speaker 1: 31:13

And so I was thinking to myself okay, this was a lack of empathy too. That actually made them more successful in business. And now they're inheriting that down, not only that, but generational wealth at the same time, and so the next generation lacks empathy, has resources, right, and we're in this repetitive system, and I actually like to think today that's about to break, because now we actually care more about who we buy from, right, we can't send the thugs out to just take over a business and I actually think that's going to change the business environment. Now I got really into the weeds on that, you know, like thinking about empathy and inheritance and genetics, but I actually, and I want to believe that deep down in too.

Speaker 1: 31:52

It's true, though, and I actually have something to add Go into it.

Speaker 2: 31:55

Yeah, so there's a. Have you ever heard of what's it called Zeitgeist, the Zeitgeist?

Speaker 1: 32:01

Yeah.

Speaker 2: 32:01

So the Zeitgeist is a generational mood or trend. There's a book called the Fourth Turning Right. So this book basically talks about In history, we used to measure history in 80-year blocks. Yeah, right, in those 80-year blocks it was something called a saculum Right. There is four periods. There's a high point, there's an awakening and there's an unraveling, and then there's a crisis period. We're in a crisis period right now. We're about to end a crisis period.

Speaker 2: 32:25

So crisis periods are times of war, like World War II was a crisis period, yeah, even early 2000s and stuff like that. We had like Zika virus not Zika virus, west Nile virus, yeah. And then we had all like the 2008 housing market crash. We had all these things that were happening the war in Afghanistan, all these crazy things that were happening in the world. We were in a crisis period, yeah, okay. Now when we turn, we go to a high period. That's how fashion stays over.

Speaker 2: 33:00

Trends Is their study, the generational move that's going to be inherited. Each generation has their own avatar. For instance, the Elon Musk generation is called the nomad generation. They're the ones who fix shit and make the world different, right. And then the ones after that are going to be the millennial generation too, so the millennial generation, or the hero generation. I grew up as a millennial right. I grew up during a crisis period, so I grew up during hard times. That means when we swing out, when I'm in my working years and we're the leaders of the new world as millennials yeah Right, we're going to be the people that institute new change, right?

Speaker 2: 33:36

I'd lead the world into the next generation. I feel like we're going there.

Speaker 1: 33:39

You know, like, like even with and I'm going to swing it back to this it's like even with approaching the hard work. It's like we talked about like a lot of stuff that got us into social media was seeing these horrible like messages. It's like buy my $5 course and then you're going to be fit tomorrow. I mean, how many people are coming in with the preconceived notion right now, because of that sort of social media content, into work with you?

Speaker 2: 34:01

Oh, all the time. I mean, and it's because people have an unrealistic expectations of what it takes. Yeah, they don't have any. Well, they don't have any awareness around it, right, it's like if you knew nothing, if I knew nothing about cars and I were to go get my car fixed, I could be taken advantage of. Sure, you know what I'm saying. So it's like people exploit that, right. So, yeah, I'll have people come in sometimes and they'll be like, hey, well, I want to get a six pack In a week. Yeah, well, not even.

Speaker 2: 34:27

I mean, even if, maybe, genetically speaking, a six-pack is an unhealthy body composition for you, yep, right, you have to be at such a low body fat percentage and it's actually detrimental to your hormones and your nervous system. Yeah, right, like it can actually damage your metabolism in a negative way. Oh, yeah, when people have unrealistic expectations and they want to come into something and they want a quick result out of it, it's like, dude, you may not be able to get there. I know you've been sold on this message that it's like you got, you could do this quick fix in 90 days. Yeah, that's not the case.

Speaker 1: 34:54

That's where I want to parlay it into business too. It's because it's the same thing. It's like, hey, start your own business, you work your own hours, you know like you'll make money hand over fist and it takes years to get there. It's the time. But also I want to weigh in on the fact like going to where I changed the subject for a minute is like I think the world's a little bit more ready to listen to reality. Are you feeling that way these days?

Speaker 2: 35:15

Yeah, I think people are looking for, because most people relate to struggles, not successes. Sure, right, people want to understand that you're a human being. Right, you were flawed. Right, you make mistakes. Like, let me see what your mistakes were so I could feel like I have less of a pressure on me to be perfect. Sure, no-transcript.

Speaker 1: 36:01

It's like you got to work your ass off, like, especially if you're starting with nothing, you're gonna have to work harder than everybody else. You know it's like and then you but I want the message to also be you can have it. You can absolutely have it because you can outwork them. Like people by default like weigh in on this too people by default are very lazy. So if you're the one person that's not lazy, you can have success in business. You can have success well, with your body, with your mind, with uh, with business it's like that. That's. All it takes is the hard work that's the shortcut.

Speaker 2: 36:27

That is fascinating. And I do think there is one caveat to that, because, uh, you know, being a coach, you see a lot of people with a lot of different deficiencies. We'll say, and we'll say laziness could be one of them. Now, the thing with laziness is, maybe you're lazy because you're in the wrong environment, maybe you're lazy because you're doing the wrong things, because I met people that are workhorses at some things and then, when you put them down in other settings, it's like they don't want to do shit. Yeah, right, like they have flares of this drive that come out and then they, it goes away.

Speaker 2: 36:54

It's like, well, of course, it's like a camel in the zoo and in the middle of detroit and it's snowing. Yeah, it's like, dude, you got like stuff for a hot desert, like you're equipped for a hot desert and you're sitting in a fucking zoo, right, yeah, right. So like, of course you're out of context, of course you're going to feel lazy and lethargic and you're not going to feel like you have purpose in your life because you're not even positioned properly, because you don't have any self-awareness, absolutely that makes sense, a lot of sense, I mean, and that's the thing too.

Speaker 1: 37:17

It's like now, folks, when gino talks about this, I want you to also put business in your mind too. It's like, so you work in the mind to help them get to their ideal body. Tell me what that looks like, and I want them to think about business at the same time, of course.

Speaker 2: 37:31

And I'll start off just by saying I don't want to get too fancy into the science, but I learned about something a while back called bioenergetics. Now, bioenergetics is essentially the practice of mind-body unity. Now, this is a psychiatric practice. It's a practice in medicine, right, psychiatrist practices. So it's basically saying, like I can look at someone's posture and I could tell you what they physically or mentally experienced inside of their head. Yeah Right, I could tell you the emotional state they're in and I'll show you how this is applied unanimously. What happens when you're confident people, when you want to be confident, what do people tell you to do? Put your chest up, put your chin up, walk tall.

Speaker 2: 38:03

Yeah, because the positioning of your body will dictate the emotional state that you feel. Tony Robbins talks about this the time, right? So I realized very quickly, early on, that, look, this is more than just changing the way people are physically, it's changing the way they are emotionally and mentally too. And if you can't work on all those domains, then you're not going to fix somebody. Yeah Right, because I'll give you an example If a ship is sinking and you're just taking buckets of water and you're dumping it out, right, until you fix the holes, it's not going to stop sinking.

Speaker 2: 38:29

Yeah Right, there's a lot of problems that aren't being fixed and addressed, that are actually causing more harm, right? So, for instance, when people are in a setting of fitness, right, like maybe I ask them you know why are you having trouble with losing weight? Well, usually what it ends up being is because they have no entertainment outlet, so they find it in food. They have a high stress lifestyle, so they find their entertainment value in food. They get the dopamine hips from there, right? So the problem isn't that you just need to do more cardio and you need to exercise and you stop eating shitty foods. It's dude. You need to find something to entertain yourself with first Cause. If you don't, then it'll never be fixed and addressed.

Speaker 2: 39:01

So when I work with people as a coach, we'll say it's a lot more comprehensive than saying here's some workouts. Dude, anybody could do that. You could look that stuff up on the internet. You could have looked at the stuff up on the internet. You know what I'm saying, like when I'm here. You're a human being that's flawed and you need help and assistance and sometimes you just lack a little bit of awareness around what the problem is, because you need someone with a bird's eye view that could say that's the problem, just like a business consultant. It's the same thing, absolutely.

Speaker 1: 39:22

It totally is and like what I wanted people to get out of. That too is like to your point. It's like if you're in the wrong environment, the wrong mindset, the wrong business, you know that's going to be a harder work effort for you, you know, and so like that's why a lot of people just jump into business to start a business, right, because that's what they're being told online. They don't think enough about what that business is. They don't think about what they want their future to be. They don't think about what they want their success to be. It's like I always tell them. I'm like what's the business? Why are you starting a business? What is your ultimate life goal in life? And tell me how this business gets you there. Is this business the thing, or is it like you can talk me into? Okay, I'm going to do this for three years, I'm going to sell it and it's going to get me into the next thing that might your own talents, your own energies, your own desires. That's what business is, too for success.

Speaker 2: 40:19

Hey, you got to find your fit right. I mean, a lot of people want to be entrepreneurs. I want to own a business. What does that mean? What does that do? Well, okay, you own a business. What now? Exactly what's?

Speaker 1: 40:29

the point, that's my exact point. And they'll look at youtube and the top hits for 2024 businesses and they'll open a business that has no alignment, that doesn't offer anything in their skill set, and they'll wonder why they're not doing well at it. Right, but now if they stay and they focus kind of like what you're talking about and they work on the actual problem, then the offset is going to be success in everything.

Speaker 2: 40:49

Right, exactly so you're working in alignment with yourself instead of against yourself, and that's a big thing I try to tell people, not just in business with fitness or with health, with anything in life. It's like if you're working against the grain of your character, you're always going to fail Totally.

Speaker 1: 41:02

You're always going to fail.

Speaker 2: 41:03

And you're going to wonder why is this so hard? And I'm not getting anywhere Because, dude, you're a sports car on a dirt road right now. Yep, you know, it's like you got to reposition yourself.

Speaker 1: 41:12

I mean, that happens in fitness a lot, right, like I had this buddy, he's 300 pounds or something, but not like you know. Like what do you want to say? Obese or anything like that Strong guy, right, weight on him is a strong guy and he would bike like 200 miles a day. He's crazy and stuff, and he used to try to constantly lose weight and I'm like and maybe this is bad advice, you're the fitness coach, not me, but it's like, dude, go with what you are. You know. It's like lift harder, lift heavier, go with your body, right, don't try to always diet, you're not going to be me?

Speaker 2: 41:50

You're not. You know like. You're not going to be lean and like me, you. What's your goal? Why do you want to get there? Why is that important to you? Sure, Also, who do you want to be? Yeah, who do you think you are and who are you actually?

Speaker 1: 41:59

Yeah, those are three different people. Yeah, and if those?

Speaker 2: 42:02

if those aren't in alignment, right, well then of course you're all over the place, like I've seen people do this all the time, like they're very destructive. Maybe they're overweight, right, like very overweight, okay. And uh, maybe they're. They're uh, you know they're drinking, right, and maybe they're in a high stress job where they sit all day yep, you know. And then they like, after work they eat like crap, you know. Then they have a terrible quality relationship in their life that creates even more stress and more turbulence, so they cope with food even further, yep, and it's like, and then they come here and they just like, they try to bust their ass in the gym and go so hard and it's like, dude, no matter what you do, you're not going to mitigate all that stuff. Alignment, we need to fix it all.

Speaker 1: 42:35

Yeah, absolutely. I mean to your point too. It's like I always tell people that are getting into business have fitness in your life. You have to have it, because otherwise, exactly what you're saying, you're going to grab the piece of cake, you're going to grab the bottle of whiskey a lot of entrepreneurs you know and that's going to be your way of coping with the stress Cause I assure you there's tons of it, tons of stress Like luckily, well, luckily, unluckily for me I had fitness. As you know, I've kind of overdone it in my life. You know, I used to work out 26 times a week to deal with the stress of business and now my body's pretty broken, so be careful with that too.

Speaker 2: 43:07

You know it's like, oh right, like if you seek money, you'll lose it. If you seek stress, you'll actually lose it, right? So if you actually inflict stress upon yourself, but with fitness right, you'll actually lose it from your life. Yeah, and the fascinating thing is, I always mentioned to people fitness is a gateway to personal development. Sure, you know, it is 100%. It's never the destination, it's the vehicle, right? So it's like it's an opportunity for you to grow and expand your life in many different ways, and it's something so simple and accessible for anybody to do. Why would you not start there?

Speaker 1: 43:38

I agree 100%, because it puts everything in alignment. We all start by wanting the fancy sports car and then we find like transcendence. We all start by wanting the six pack and like looking good naked, but then we find that it's just good for this. I don't work out anymore because I'm thinking, oh man, I hope I get bigger arms or I hope I get like abs. I work out because, like, I love it here. You know that's what gets me going here. You know it's like I get my best ideas, I get my blood flowing. I got a smile on my face Like that's why I do it.

Speaker 2: 44:06

You know, and that right there too. I mean because that wasn't the anticipated result when you first started. No Right, you did it because maybe you had just enjoyed the fitness element of it. Sure, right, okay. So enjoying something even in business, it's like. Just learning to enjoy your process is when you actually yield the results, but if you're chasing results, they never come. I couldn't agree more Like I want a six pack. I'm going to keep doing this. It's like, dude, listen, you can keep that as your intention, but if every single day you don't get a six-pack, you're just getting failures every single day.

Speaker 1: 44:33

Beautiful and that's why you align it to mission and your version of success. Everything in life, you know, it's like, whether you know it, folks, or not, we've been basically talking about business the whole time but it's also fitness, it's also life, it's, you know, like that's what's I think beautiful. You know, and back to like, approach the hard road with me really quick. Somebody comes in. I want abs in six weeks. What's the best way to actually say you're going to quit.

Speaker 2: 44:55

Yeah, because, look, if you like, hard work is necessary, right, one hundred percent. But the problem is is, if you're not primed for hard work and you try to do it, you're going to quit. You got to build up your tolerance, got to build up your endurance, and that comes with setting realistic expectations and that comes with having self-awareness, right. So, like, if you want to work hard, you know that's fantastic. Right, that will get you many places. But if you're working hard in the wrong direction and against yourself, it will do the opposite Totally. But you have to work hard to some degree, right? So it's like when I tell people it's about timeline, right, like, if we condense the timeline, things get more unrealistic. Right, the work becomes even harder. You're not going to be able to do it right. So let's set a realistic goal and work hard in that realistic goal and see how far you actually get.

Speaker 2: 45:36

Cause it's better to like extend, especially with something, with fitness, is better when the results are a surprise to you than a disappointment. Do you see what I'm saying? Totally, like it's better when you're like man, look at, I'm looking better, everybody's complimenting me. It's like it's better when it's a surprise. It's not good when it's like do I look better yet? Do I look better yet? No, I don't look good yet. Yeah, I don't look as good as I want you create a toxic mentality around it.

Speaker 1: 45:55

You know it brings to mind when it rains, it pours, and this has always happened in my life, like success. When it rains, it pours, won't happen, won't happen. I hate to say this, but dating too, it's like can't find a girlfriend, can't find a partner, you know, and like the second you find one, then they're everywhere, you know. It's like, like, like getting into that rhythm, so just be. I'm not saying with dating, I'm not saying go out and date everybody.

Speaker 2: 46:19

That's not my advice, but I'm finding the golden thread. Yes, almost.

Speaker 1: 46:26

It's like the thing we can't find, and then all you know and like that's. I think that's when you finally put things into alignment for yourself, that it is that smooth to bring it on board.

Speaker 2: 46:34

That's a good. That's a good analogy for the awareness we were just speaking about too. It is like it starts to become more apparent to you when you find it yeah Right. It's like everything starts to you know, like if you drive a Jeep, you start to see more Jeeps, you know oh, totally.

Speaker 1: 46:46

I mean one of my favorite speeches. You know you, probably you. There's not much I run by you these days that you don't know, but it's like Steve Jobs, yale speaks, yale Yale speech. Do you know it which? What was it about? Connecting the dots?

Speaker 2: 46:58

Oh yeah, in the future, yeah.

Speaker 1: 47:00

It's like I loved the way he talked about like these seemingly unrelated things in his life. You know, it's like studying calligraphy in college and then like he had some other ones too and it's like he didn't make any sense at the time. Right, very random. You know, even my own life. I look at all the times, like biochemistry and all this random stuff, and it's like now I look backward, or he looked backward, or I'm sure you look backward and you're like it all makes perfect sense.

Speaker 2: 47:23

Of course it does, and that's why I always am excited about the future. Yeah, I never have an impending sense of like, uh, pessimism, yeah right, it's always like I can't wait till I get older, you know, like I can't wait till I'm even older. Because, look, I mean you, look at your life 10 years ago yeah, you know, was like you know how old are you? I'm 42. Okay, 42 was. It was a 32 year old. You have shit on you now. You know that's a tough one and I.

Speaker 1: 47:46

I don't mean to take you off your point because it's a good one, but it's like I think about this a lot these days because, like you know how they say like only compete with the you, right. But what if the you of yesteryear was a fucking badass? I can't keep up with the me that was 32, 35 years old anymore that's interesting.

Speaker 2: 48:06

You're comparing it in one domain right now, though, because in other ways you've improved beautiful, because that's what I've had to start thinking about.

Speaker 1: 48:12

Right, it's like. So my fitness, for instance. It's like. I love that quote by, I think, aristotle like I feel bad for the man that never experienced the full potential of his body oh, socrates, socrates, sorry yeah yeah and uh, poor soccer, I'm sorry.

Speaker 1: 48:26

And so it's like he was a student and I was like I get that like the things that my body was capable at 35 years old, like was like unbelievable, like I couldn't believe what I could do. I was faster than anybody, was stronger than anybody, like I did, like like could eat workouts, you know it's like. But then I like think back and it's like I can't keep up with that guy. That guy used to also work 100 hours a week in his business. You know it's like that guy would go from running his business to opening a chemistry book and studying until he fell asleep and then waking up and taking an organic chemistry test the same day. I cannot possibly keep up with that guy. But to your point, it's like. Now I have the education of those years and so I keep up in a different way. I'm so much smarter. You know you need to read mastery by Robert Green. I've heard I was actually looking at eyeing that.

Speaker 2: 49:13

So that book is very good. He talks about finding your life's task and you go through stages like an apprenticeship phase and then you go through, like you know, a phase where you're actually practicing it, and then it goes through like a mastery and expert phase and he talks about like ebbing and flowing through that process. It kind of is a lot about what you were just speaking about. It's like you think the old you is like, oh, this unstoppable force, because you were younger and you had, you know, more fire in you, but you don't realize the wisdom that you've gained from doing all that now. Don't even think about in terms of physical and energy capacity. Think about in terms of, if you were to both sit down, what each of you know about business. Have a conversation.

Speaker 1: 49:48

And to your point, so right, and that's one of my bigger struggles and I haven't been super open about it. It's like with all this stuff which scared me. And it's like I was volunteering. I was working out 26 times a week but I was volunteering with my body, volunteered at the children's home, lifting furniture, volunteered at the animal shelter they liked me because I could carry the big dogs when they were asleep from getting neutered. You know, it's like, and that was my way of giving to the world and helping and all that stuff.

Speaker 1: 50:13

And I actually broke my back at the children's home and, um, and then, like, went away everything I thought I loved in life. I loved, loved, love, training, training with my friends. I loved being able to be physical and then, like it was forcing me into a position where I needed to use this more to be helpful, right, and it's like now I'm starting foundations, now I'm speaking about business and life and things like that, because I have to help with this now, because I can't help with these as much anymore. So, like to your point, that's like that's the journey I've had to be on and I fought it, you know, because I'd rather still be the 35 year old me out there doing it with my body.

Speaker 2: 50:50

But you know, this is what I have now Fascinating I'm actually, I was the opposite, really. Yeah, I always I had to start with this and now I'm have to do more with this Interesting. You know what I'm saying? Cause, in terms of business, it requires a lot more elbow grease in certain dimensions and, just like from early on in life, I utilize social leverage in order to change my position, because I grew up fucking poor.

Speaker 2: 51:11

It's like nothing and it's like the only way for people to not treat me a certain way is for me to change the way I spoke to them, because I had terrible clothes. They knew where I lived, so changing my positioning based on social leverage. So I learned how to use this and my words to get me to certain levels, right. And then, when I was at certain levels, I was like shit. Now I need to start building with this, you know.

Speaker 1: 51:31

Interesting. So how much of that has led to your success today, or your drive today?

Speaker 2: 51:35

You know, honestly, I have conversations with, you know, people that are almost double my age, you know, and they haven't quite found a stroke of happiness in their life.

Speaker 2: 51:43

Yeah, you know, and to me, every single day, I wake up happy, you know, and it's not to say that I don't experience negative emotions, but it's like I have an optimism in my life, no matter what happens, because I'm okay with who I am yeah, and a lot of people aren't, because they were focused on external means their entire life. And I'm not saying I'm a unique situation. A lot of people do this right, but sometimes they just do it in reverse, like they wait till they hit their fifties and they have a midlife crisis, which is the popping event in their life where they're like okay, I need to make a transition, because I don't even like who I am, like I'm 50. What have I done with my life? I've ignored part of what it is that I am passionate about. You know, I pushed away because I thought it was either socially unacceptable or I didn't feel like people were going to accept me for who I was. Right, yeah, and now it's like it's starting to surface as something negative.

Speaker 2: 52:24

Right so then they start to buy all this like random shit to try to satiate and shove it down more. Yeah Right, so they wait till later in life to have that transition point. I think I had that transition point early on in life, cause I had to, you know.

Speaker 1: 52:47

I'm is with people that are raised rough is a lot of times it destroys them before they get that chance. That's true. They make the mistake right and that's actually a little bit about what this shows about. And like where I work in these days especially is like helping the youth understand. It's like don't fuck your life up in that little period, because it's not all of life. You know and knowing you can have it too, and that adversity that we go through in our youth you, it's like that actually builds you perfectly for everything in life. You just can't let it destroy you because, like, honestly, how much is a business problem?

Speaker 1: 53:09

People used to always ask me it's like Tyler, this horrible thing just happened in the business. Like, how are you so calm? They'd always ask me how I'm so calm and it's like, well, number one, it's not going to do me any good because my people are watching me and I need to inspire them to be calm and like let's fix the problem and you know. But number two, it's like I've dealt with some really bad stuff in my life.

Speaker 2: 53:28

Do you think that?

Speaker 1: 53:28

business thing. Yeah, and like that's where I want you to get to like is underdogs. It's like you're dealing with some stuff and I'm sorry for that. You know it's like, but at the same time, it's like later on that is going to be like part of your success. In one way, it's going to build this, it's going to build this, but at the same time, it's going to be like this little business problem that I'm having, you know, it's like that's how I can tell how where somebody's from is like how they react to a small problem.

Speaker 1: 53:54

Yeah, like a stressor. Yeah, it's like if you re overreact to a small thing, like a thing that doesn't really even matter in this world, then it tells me you were raised with a golden spoon, that you've never really had any real problems in your life, you know, and so like that's to me like one of the biggest messages. I want more underdogs making it. You know it's like I want them making it because they're the ones that change things. You know it's like people like you and I that come from like some stressful situations, and People like you and I that come from like some stressful situations and bad information. That builds in empathy too, to your point from earlier.

Speaker 2: 54:26

Oh, absolutely, you have to think in a different way, but I also think that the environment impacts people in different ways, depending on where you're at in your life, depending on if you're ready, depending on genetics, you know, yeah, depending on a lot of factors, right, but I mean it's up to you to learn how to deal with and manage the problems that you're dealt. You know, and like being an underdog, being somebody who's at a disadvantage, right, like it sucks sometimes, yeah, but you also have to understand, as part of what crafts your character and you're, it's an opportunity that you were blessed with in order to deal with these stressors and this disadvantage, because when you come out of that on the other side, as long as you stick it out right, you're going to be that much further ahead than people have been given shit.

Speaker 1: 55:01

So beautiful and so well put it, actually will be the key to your success. You know, I totally believe in it and it's like, it's funny Like I made a video the other day about like being a kid and being embarrassed of food stamps. You know, like super embarrassed, you know it's like, and like the little paper tickets that they used to give you. I'm so glad they give them the cards now, you know, and so it's like more humane in my mind, so embarrassed about it. Right, but it's like not only was my like time when I was like an adult and could use cash for food like a life changing experience for me. You know I still go enjoy.

Speaker 1: 55:33

I never went to a restaurant like once as a kid too. We couldn't afford it. You know it's like I enjoy. Every restaurant I go to still to this day, like it gives me that enjoyment. You know, it's like like that's just like one very superficial thing, but I can enjoy it so much, you know. And it's like at the same time, now I get to, I can tell people like, look, yes, my mom had food stamps growing up. You know it's like, and now like I've been able to do what I have in my life, you know, and now I can wear it like a badge of honor as opposed to an embarrassment.

Speaker 2: 56:00

You know, I to add to your point there I like I experienced something similar with that. So, like I totally understand that, like the pride gets in the way of like accepting assistance, even when you're young, because you're just like I don't want to be identified as that, you know. But yeah, it was the same way. We had every form of government assistance. I could think of you it because why I had no idea, why I would go home and eat the same thing every single day, which was, uh, you know Kroger brand discounted Cocoa Puffs.

Speaker 2: 56:27

You know, had that three times a day as a kid, just malnourished as hell, couldn't think straight in school, you know. But yeah, that pride thing, man, I mean it'll it'll. You know it could be Like creativity only comes out of when you need to be resourceful right, and resourcefulness only comes out of when you have a lack of yes, scarcity right.

Speaker 1: 56:51

Beautiful, because you know like I actually get shit about this quite often. If I post this online, I think underdogs are more prepared for success than the golden spoon people. Because, number one, it's like exactly what you're saying around resources scarcity. It's like what we were just talking about around the problems. A small, a business problem Now you can figure out logically because it's not as big as the problems that you dealt with. And then it's like you're used to. You know, it's like you're used to living off nothing. You're used to working at a young age to have something. Work ethic is the key, I think, to everything in life in my opinion, and so you've been given those three skills in spades. You just got to not get destroyed and you got to build this because, to your point, you got to build this too. You know it's like you can build all those skills that are amazing, but if you don't know how to use them at that point, you're not going to use them for your success.

Speaker 2: 57:39

That is an interesting point too. I mean, it just makes me consider it's like you know, people idolize rich figures all the time, right, but they don't idolize the lower class. No, look, they're survivalists. Totally like they know how to survive better than anybody. Absolutely, you know, like they don't know. They maybe not be business savvy, but I, you know what, thinking back to it, I did. I learned survival skills from my family because when you're middle class, low middle class, or actually we were lower class, but you ain't paying somebody to come fix your shit, no, you have to figure it out.

Speaker 1: 58:09

You know what I mean and that's why we've got it all flipped. In my opinion, the skill set that you're building by being raised poor is actually a better skill set for success and business utility in every way. Right, it's like the only way you can argue with me on that is you can say, well, they have connections. It's like, yeah, but if you're their connections and you have a better work ethic, your work ethic will outdo their connections.

Speaker 1: 58:31

Oh, of course your work ethic will outdo their initial because it lasts, it does connections don't always last yeah, that's why it's like I like we need to flip the script because I promise you, like underdogs are more prepared. A lot of what we do in the business world here, like helping underdogs for free, is, like, exactly under that premise, seasoned. Yeah, you know, there's seasons in a different way.

Speaker 2: 58:49

Yeah, and I think, when you take away the accolades and distractions, right, like some people say, oh, we're going to start, I want to start a business. I actually trained a guy Listen, his dad's a billionaire. I trained a guy whose dad gave him $200 million to start his company. Yeah, are you fucking kidding me? $200 million? Yeah, that's insanity. Yeah, right, and it was like nothing. Here you go Start a company. He was like 20-something years old. How'd he do with it? Fucking horribly. Yeah, at first, sort of tanking everything. Yeah, right.

Speaker 1: 59:24

Then he had help them stay afloat. You know they're starting to stabilize, but like you know that's insane though it is crazy. You know and like, but and that's my point too it's like you start with a bunch of money and I've talked about this on this show before it's like you start with a bunch of money, you spend a bunch of money. It's actually better to start with not as much money. People don't think that either, but it's like if you start with a bunch of money, you're going to go out and like, oh, I need this fancy painting, I need this couch, I need this, and you're not focusing on all the ways that you can actually get ahead with nothing.

Speaker 1: 59:49

One of my favorite stories I've told it on this show several times, but I want to run it by you is there was a guy that wanted to be in the belt business and the belt machine cost $200,000 or something like that. He had like 10 grand, he 10 grand. He's like I don't have it. And he could have said I quit, I can't be in the belt business or whatever. Instead he went to Home Depot or something. He grabbed parts. He built a machine that would produce the belts for $10,000. That not only got him into the business that he didn't think he could get into, but that machine became the machine that they now use to this day. That reinvented that machine, and it's like people need to think about that stuff more. You know, when it comes to business, it's not about the easy road, it's not about the quick course. It's not about the like not having the resources. It's about building the mind and the body to do it. I'm convinced of it.

Speaker 2: 1:00:35

Right Cause you got to put yourself through that pressure in order to grow Totally. You know, and it's interesting because sometimes I mean even like something like um, an mri machine was like made by accident. I mean like they made it for like nasa's purposes and they're like, well, we can't even use this and the medical and she's like shit, we'll use that you know, and now look, they're making trillions of dollars off it.

Speaker 1: 1:00:51

Yeah, I mean like well, insane and you know the story of rockefeller and oil originally too, right, we bought up everything, yeah, well, also, he like, um, what we use now as gasoline was that. You know, he originally started in lamp oil, right, and they had a derivative of lamp oil and he hired a chemist and actually came up with what we now use as gasoline. He invented a product from the scrap, basically, and now that's what we use throughout the world, because lamp oil was phasing out. He had to come up with something that's interesting.

Speaker 2: 1:01:19

There's a quote by henry for that. It was said uh, he goes. I would ask what they wanted. They would have said faster horses Beautiful.

Speaker 1: 1:01:25

And it's so true to that point. I don't want to go too far down Rockefeller road, but, um, henry Ford was actually using ethanol back then, you know, and like that was a big reason that uh, prohibition happened. Everybody thought it was like morality and drinking.

Speaker 2: 1:01:39

It was Rockefeller that was behind it. It's the same thing with cannabis in the US. I mean, it was the same thing. I mean you get like agricultural businesses that are part of a certain political party and they bottleneck it. They're like sorry, you can't do this anymore.

Speaker 1: 1:01:50

Yeah, when you unreliably look at things, it's like when you lift that curtain, which you and I are all too good at doing, it gets you know. There's always some sort of reward system involved.

Speaker 2: 1:02:04

Let's reward system involved is, let's just put it that way. So there's a. There's something a marketing mentor told me a long time ago. He says when you, uh, when you see it, you can't unsee it yeah. So, like, when you can see marketing and advertising, you can't unsee it yeah. So now to your point. When you're talking about how people are like putting all these bad ads and stuff like that and like they're, you know, manipulative with their sales tactics or whatever, whatever have you, it's like you can't yousee it. And some people just think it's like, oh, this guy's got a lot of energy, or whatever the case may be, he's very passionate. It's like, oh, dude, he's selling you something.

Speaker 2: 1:02:28

You don't even realize it right now. Yeah, you know.

Speaker 2: 1:02:30

And like I'm all good with people selling stuff, I just wish that there was more people that like cared selling as part is a central element to business. Totally. I'm saying some people sell just to sell. They just care about the transaction and that's it. They don't care about your, the fulfillment of it, because they don't have to deal with it. Agreed right, like they just kick it out right and it's like if you don't care about your customer or client and you create a bad relationship with them, that's going to be more harmful to you over time than the benefit of making money from them was that's where you and I like totally agree and it's counterintuitive to what people are teaching around sales these days.

Speaker 1: 1:03:04

Really Like that, like it doesn't sound like it when you word it that way, but like we both agree on that. It's like most of what people are teaching these days around sales is more about like how can I get the sale, as opposed to how can I take care of somebody with this. That's a selfish intent, you know.

Speaker 2: 1:03:20

And as long as you are transactional, it's like look how you do, one thing is how you do everything. It's just it's too complex for some people to understand and translate that to other tasks, right, Like, for instance, if, like, if you're somebody who's a constant go-getter, it's like you're probably a go-getter with most things in life. Maybe you're a go-getter with women, you know, maybe'm saying like it's like who knows?

Speaker 1: 1:03:42

it's like you don't know how that behavior translates, unless you have enough self-awareness to identify that it is translating that's actually perfect, because in your point, it's like going after a bunch of women, you know, like that's not a good thing, you know, and it's actually counterproductive in so many ways, you know. But then, at the same point, it's like that's a success trait in business, you know, or in fitness and the other things. And so to your point. That's actually it's making me think a little bit today, because those traits can actually be good in some arenas and bad in some arenas, and if you have those, no matter what, you got to be a little bit careful about how you use it. Absolutely, that's beautiful. We almost thought to do a whole discussion on sales one day too. Oh yeah, I think it's fun, I think it would be helpful for people.

Speaker 2: 1:04:19

I definitely I be helpful for people. I definitely. I used to actually try to teach sales to some of the trainers at Lifetime. Oh, is that right? You know it's hard because people don't understand the point of it really, and it's like it's not about a script, you know, it's not about, like, memorizing words. No, it's about hey, why don't we have a conversation real quick?

Speaker 1: 1:04:35

And let's find out about you Exactly, right. And then, like, then let's talk about how I can help you. And the thing about business people, you know, is like, especially, it's like you choose the damn product. Why would you choose anything other than something you're obsessed in and think is good product? Oh, yeah, right. And then all you have to do is relay the fact that, like, I think this thing is amazing and here's why you know yeah, not, that you're a piece this product, and I'll tell you whether it does that or not, and then the way it does it.

Speaker 2: 1:05:05

You know education, you know it's education in a conversation, you know, and it's about empathy and just, you know, being like you know Simon Sinek, yeah, so he talks a lot about that in business like just having empathy, you know, like understanding that business isn't business, it's people.

Speaker 1: 1:05:19

Right To like our throwback to the conversation earlier. I think the world's more ready for that than ever, you know. I think that people want to see good things Well.

Speaker 2: 1:05:27

Gen Z actually cares more about that. They're. The artist generation is what they're called Interesting. So they're not. So the artist generation is the ones who come along and make things pretty for us. Yeah, you know, like, think about. You know who the Toltec Society was? No, so book called the four agreements, by miguel something or other, I forget what it's like diaz or something I don't know. Um, anyway, he talks about the toltec society. It's a society of, in mexico, of all scientists and artists, because if everything was just science, it would be blocky buildings, everything would be pretty ugly it would just be functional right, yeah but without, uh, without, like the artists, it wouldn't be beautiful, you know.

Speaker 2: 1:05:58

But without the scientists it wouldn't be functional, you know. So it's like you need both to balance each other out. Come on, go back to the yin and yang thing too. What?

Speaker 1: 1:06:06

one of my favorite idea. I love that we're running across all this stuff interdisciplinary studies right, the great idea comes from me anywhere. So in your business you should everybody in the same room, because to your point it's like that's a very cut and dry one less the science and the art, but to the point it's like we all have different lenses, backgrounds, everything. We can all lend a solution to a problem and then, seemingly, person that you wouldn't think would come up with the solution probably usually will the out of the box thinker, so to speak. That's why it's like so important to get like people involved on projects. Like I'm a firm believer, like in my businesses, like when we'll have a new, like creative project. In some of my old businesses I'd get all 40 people in the same room. I didn't care if you were the receptionist. Like you took out the trash, I didn't care.

Speaker 2: 1:06:46

Let's all talk about this problem together and let's have fun in finding people have different perspectives and, you know, maybe the garbage man has some good input. Yeah, you know, maybe he sees your customers leaving and being disappointed with the products because he's taking out the trash. You know, who knows?

Speaker 1: 1:06:59

Absolutely. It could come from anywhere. We all have a different lens on the world. That lens on the world leads us to have preconceived notions about anything Bias yes, exactly. Then, being aware of that lens, I try to be drastically aware of my lens. At times it's like am I seeing this because I don't like it or because I think it's something different?

Speaker 2: 1:07:22

There's a famous quote by Abraham Lincoln too. He goes I don't like that man very much, think it's something different. There's a famous quote by Abraham Lincoln too. He goes I don't like that man very much. I should get to know him better. That is a great quote. It's like seeing through your own biases and lenses. Sometimes the things that you put in front of yourself actually blind you.

Speaker 1: 1:07:34

I agree 100% If somebody is actually interested in getting involved in fitness. I think this discussions went really well hand in hand with business. It's like like what would you tell them right now, like I want you to get started?

Speaker 2: 1:07:51

yeah, uh-huh, I think it first comes down to like uh, I should talk to misha a little bit about this too is, like you know, it comes down to your why, like, why are you doing it? Yeah, right, like, why do you want to do fitness? Like, why do you want to get in shape? Like, why do you want to do fitness? Like, why do you want to get in shape? Like, why do you want to be healthy? Because, like, when you go into it with this unrealistic expectation of what you think is going to happen from it, or like what you want to happen from it and it doesn't happen, well then it creates a bad taste in your mouth. Yeah, why are you doing this? Because, when things get hard, make money from people. Well, guess what? It's too hard for you to just want to make money from people.

Speaker 1: 1:08:24

Yes, right, you're going to quit.

Speaker 2: 1:08:25

Yeah, there's easier ways to do that.

Speaker 2: 1:08:28

So you need to have like a strong reason why you know it really needs to come down to like what's the intention, like what's the purpose Totally, and also how fitness like coming here because you enjoy it, working out, because you enjoy it, you look forward to it, because that's when results truly come, just like in business, when you truly enjoy business and working on your business. Well, guess what Results fly. Things happen very quickly because it doesn't matter if you make progress or not on it. You're still enjoying the process. Yeah Right, and that's when the results fly in.

Speaker 1: 1:08:57

Yeah, so that's absolutely beautiful and I knew like that was going to go hand in hand with perfectly what I would say about business and like getting into it. There's so many similarities and that's why I really wanted to have the talk today about like the way you go into a mindset of fitness and the it's like a business is a person who had an idea that created a concept that is put into the world as a product or service.

Speaker 2: 1:09:16

Right and like. Fitness is the same way. It's like you're using yourself as the almost like the instrument or the tool you know in that domain to change in some way shape or form. Right, like everything is predicated off the person. Right, so like no matter what, even if it's business or fitness, it doesn't matter. It all relates to your experience of the thing.

Speaker 1: 1:09:43

And that's where the world has changed and why we need the mind so much more, because it used to be about survival, right. So if you were a blacksmith 200 years ago, it's like your body was going to be adapted to being a blacksmith, right, like your mind was going to be adapted to being a blacksmith. But in this day and age, you know, it's like it's different. We have to make choices with our body and we have to make choices with our mind because, automatically, like my family was all ancestral farmers, you know, like, if I didn't get out there and get into the gym these days, I wouldn't get that deep, nagging need to be physical, right, if I didn't like. And then, like I have the choice, I don't, I'm not a farmer anymore. It's not about a survival every day of making my my food happen right.

Speaker 1: 1:10:20

It's more about what's going to get me in life the food, but also belonging and feeling, and you know like importance. You know what's going to feel.

Speaker 2: 1:10:28

Important, good work to me that's that is. There's another book called the Human Zoo by Desmond Morris.

Speaker 1: 1:10:34

I've heard of that one. I haven't read it.

Speaker 2: 1:10:35

This guy was a zoologist who studied animals and he particularly studied the human animal Interesting. And he said look, if you take animals and you put them in a zoo and you isolate their social setting in their environment, they start to have very weird behaviors yeah, behaviors you would never see in those animals, ever in nature. Yeah, right, what do you think happens to people when you condense them into a city or condense them into their house? Right, and like, when they're social, animals are meant to roam around and move they start to develop weird behaviors, you know. So that it's. It's kind of like like referring on to your point there, like this it's a book that basically explains that concept we're more animal than we think.

Speaker 1: 1:11:09

You know. Like, really come down to it. It's like, look at, when you put people in certain situations. I'm like I always say it's like it's one thing to be a good person when you have right what quite another when it's all taken away. Who are you? Kind of like that old eddie murphy's show, right when he doesn't have anything. Who are you actually? You know, when you have nothing and you're down and out, are you still like like a good person?

Speaker 2: 1:11:28

are you not?

Speaker 1: 1:11:28

robbing people. You know, it's like you know, it's like you got to really know who you are in those circumstances and that's how you find out somebody really is that comes down to character, right.

Speaker 2: 1:11:36

Like I said, there's personality and character that drive the human animal, right? So, like your personality is what you show people to the world, is how you socialize, right, but your character is who you are now. If you have a really strong personality and weak character, you're gonna get yourself in situations that are like very bad for you. Yeah, because maybe you talk yourself into something that you can't actually do. Yeah, right, or like if you have, you know, like a weak personality, well then maybe opportunities won't come to you because people aren't attracted to you. Yeah, you see, so it's like it's either. Or, yeah, you know, so it's like. You need to have a fair balance of both of those things. I agree, especially in business.

Speaker 1: 1:12:07

There's something that I want you to weigh in on before we wrap up today. But there's a guy out there that was in a on a business podcast recently and he's some sort of like online entrepreneur and he says that the gym is a waste of time.

Speaker 2: 1:12:18

That's fascinating.

Speaker 1: 1:12:18

Yeah, I thought you'd like this. And he says that if you don't make $10,000 a month, there's no way you should waste your time in the gym. And he also says that since he makes money, that being fit or anything isn't a problem, because he'll hire people to protect him.

Speaker 2: 1:12:34

I would say let me follow you around and see your life and I'll tell you if I want your advice or not. I mean, I would just start there Because, look, if you honestly believe that deep down in your heart, then there's nothing I could do to change your mind anyway. Yeah, right, so I'm just going to let you deal with the repercussions of that later in life. Because here's the things if you don't focus on your wellness early on, you're going to be forced to focus on your illness later. Right, so it will catch up with you. And if you don't prioritize your body role, that's not wealth at all. Yeah, you know, the definition of wealth was had to do with your health. It didn't have to do with the material assets that you owned, right, because those things could come and go.

Speaker 2: 1:13:05

Guess what happens? Every currency in the world has failed. Every currency in the world has failed. The US dollar is failing. It's on a failing downslope, right? We get something like AI comes in, makes its own currency. We have to use that now. So all the assets you own are now irrelevant. What skills have you built?

Speaker 1: 1:13:24

Yep, Yep. On top of that too, it's like Steve jobs when he was sick, going through cancer. You think he wouldn't give up every dollar in his world to be better. You know what I mean Exactly?

Speaker 2: 1:13:34

Oh, he said it at the end of his life.

Speaker 1: 1:13:35

Yeah, he did, and that's why, like I, like I looked at the comments to that. I don't quite often do that, but I was, like I was amazed at how many people were buying that, you know, and it's like, and that's sad to me because most of my enjoyment in life comes from being able to move my body around.

Speaker 2: 1:13:48

Yes, well, it should, because look, when you die, you know, later in life do you want to go a peaceful way, like, or do you want to go in a very harsh way when you have? Add on to that point, if you spend your whole life focused on just one thing, you become top heavy. It's like people that train just their upper body and have their legs. You're going to have lower back problems. You're going to have something later in life. Now, when your health goes sideways, you're going to have to rely on people that are going to see you as just a client or a patient and they're not going to really care about you that much. It's just the unfortunate truth, because you've dug yourself into a hole that maybe they don't know how to get you out of anymore, because you neglected your health for 30 years and focused solely on making money. To make 10 grand a month, yeah, and it's like and what is that doing for you?

Speaker 1: 1:14:37

It's crazy too. It's like. One last thing. I really want people to understand this, because I think it's so important to be healthy in life and to find a fitness, and that doesn't mean lifting weights, that doesn't mean it has to be boxing. Find your own thing right and make it be active.

Speaker 1: 1:14:51

But it's like I was living in Greece. I went on this cruise last minute. It was like it went last minute for a little bit and nothing, to all these islands and little did I know I was going to be the youngest person on the boat and little did I know I was going to be the youngest person on the boat, you know. But like I'm watching all these old people that have like worked and it made me so sad. They've worked their whole life, the nine to five job, you know, like the thankless garbage man job most likely, and to be in Greece and then like they couldn't even walk far enough to see the you know the beautiful sights that can be seen.

Speaker 1: 1:15:19

You know it's like and that to me, is so sad that people aren't focusing a little bit more on their fitness through their life. Because my dad's 75 years old. He just got hit by a car on his rollerblades. The other day he walked out of it right. It's like he's tough, you know, because he's made fitness a part of his life. You know it's like, so it's sad. To me it's like the only way you can enjoy your life. And I tell people all the time and I'm sure you feel this too, it's like don't work out for the six pack at 20. No, no, don't work out to be beautiful. Don't work out to like, have the abs, have the chest. Work out because your 70 year old you will thank you.

Speaker 2: 1:15:53

There's also one quote. I think that could tie everything you just said real tightly. Okay, right, and it's fitness doesn't add years to your life, it adds life to your years.

Speaker 1: 1:16:02

Beautiful. That is absolutely beautiful. I know we got a little off track on the hard work subject, but I think actually like beautiful conversation. Really appreciate you being here. We're going to have to do another one on sales, I think, sometime, because I know we're really like-minded in that way. Anything else you want to add?

Speaker 2: 1:16:18

before I wrap it up. No, I think I mean if you're, if you feel like in your life you're struggling with something, right Like you can't identify what it is, always go back to the source. You know fitness is a gateway to personal development and I think I've never met a single person that's went inside the gym and had a good workout and felt bad afterwards. Yeah Right, it's. Your body will chemically react to that. You know you'll have a positive experience in your life right now. It's most likely that.

Speaker 1: 1:16:41

Yeah, absolutely. What's your Instagram handle? I'm, we're friends, but I don't know.

Speaker 2: 1:16:45

This is my first and last name, like Gino Savoni. Okay, yeah.

Speaker 1: 1:16:48

Check out Gino on Instagram. You'd like. You have some great content. You're a wealth of knowledge too. It's like, like I said, I don't. There's almost not a book I've read that you haven't. You know, and so um, so deep, so many levels. You put it all together. I thank you so much for being here today. Of course, man, we'll have to do it again. Oh, absolutely. And to you underdogs, bootstrappers, game changers hope you got a lot of the conversation. I love having my friends here and we just kind of like chit chat and like I get something out of this every single time too, you know, and so, but I really want you to think today about how we related business and fitness, and I really also want you to think about your health and your fitness too, because if you can make all the money in the world, you'd still be wishing that you had the fitness at the end of the day if you don't. So until next time, folks, we'll see you.