31. Why marketing is critical to enrolling the class with Mary Beth Marks, University of the Pacific
Filling Seats: The State of Enrollment Marketing in Higher Ed
Filling Seats: The State of Enrollment Marketing in Higher Ed
31. Why marketing is critical to enrolling the class with Mary Beth Marks, University of the Pacific
Apr 04, 2023
Season 2023
Episode 31
StudentBridge
In this episode, you’ll hear from Mary Beth Marks who is the Executive Director of Enrollment Marketing at University of the Pacific, a private university in Northern California.
You'll hear her discuss:
- the importance of marketing to enrollment
- how they're using paid TikTok ads to build brand awareness
- what she thinks about using mail and email to meet enrollment goals
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