Hot Tea with Umo & Bri
Hot Tea with Umo and Bri is the go-to podcast for sports nutritionists, fitness pros, and wellness entrepreneurs who are ready to stop playing small and start building careers with purpose, power, and profit. Hosted by Umo Callins, a sports dietitian and fitness coach blazing trails in male-dominated spaces, and Briana Butler, a performance dietitian and former pro athlete, this show is your unfiltered backstage pass to what it really takes to thrive in this industry.
Together, they bring over 30 years of experience and a no-gatekeeping approach. They will be sharing the lessons they learned (sometimes the hard way) on building brands, attracting clients, and creating multiple streams of income. From imposter syndrome to industry visibility, you’ll hear real stories, actionable strategies, and expert conversations designed to help you turn your passion into a sustainable, standout career.
If you’re serious about growth, crave transparency, and are ready to rewrite the rules of your profession, pour a cup and join the conversation. Welcome to Hot Tea with Umo and Bri!
Hot Tea with Umo & Bri
Pricing With Confidence: Charging Your Worth (and Raising Rates) | #8
Are you undercharging for your services and second-guessing your rates? You’re not alone. In this episode of Hot Tea with Umo & Bri, the duo shares the real talk every wellness, fitness, and sports nutrition professional needs to hear: how to price your services with confidence, how to raise your rates without guilt, and why your worth isn’t up for debate. They open up about their own missteps, the importance of aligning pricing with impact, and why imposter syndrome doesn’t get to decide your value. Whether you're brand new or rethinking your packages, this episode is packed with advice, practical steps, and mindset shifts to help you build a profitable business rooted in real value.
- Umo's Instagram: https://www.instagram.com/sassy.sports.dietitian/
- Bri's Instagram: https://www.instagram.com/theathletitian/
If you got something from today's Hot Tea, make sure you subscribe, leave a 5-star review, and spill the tea with someone else!
Episode highlights:
(1:40) Struggles with pricing and imposter syndrome
(4:30) Charging for your time and unseen work
(7:00) Confidence is the foundation
(10:01) Show the transformation, set the rate
(12:02) Helpful tools and pricing calculators
(13:25) Knowing when it’s time to raise your rates
(19:00) Communicating pricing changes with clients and brands
(23:26) Serving different income levels with intention
(27:10) Practical tips to audit and adjust your rates
(28:05) Building belief in your value