Hot Tea with Umo & Bri
Hot Tea with Umo and Bri is the go-to podcast for sports nutritionists, fitness pros, and wellness entrepreneurs who are ready to stop playing small and start building careers with purpose, power, and profit. Hosted by Umo Callins, a sports dietitian and fitness coach blazing trails in male-dominated spaces, and Briana Butler, a performance dietitian and former pro athlete, this show is your unfiltered backstage pass to what it really takes to thrive in this industry.
Together, they bring over 30 years of experience and a no-gatekeeping approach. They will be sharing the lessons they learned (sometimes the hard way) on building brands, attracting clients, and creating multiple streams of income. From imposter syndrome to industry visibility, you’ll hear real stories, actionable strategies, and expert conversations designed to help you turn your passion into a sustainable, standout career.
If you’re serious about growth, crave transparency, and are ready to rewrite the rules of your profession, pour a cup and join the conversation. Welcome to Hot Tea with Umo and Bri!
Hot Tea with Umo & Bri
Win-Win Pricing: Build Packages That Serve Your People and Pay you Well | #9
Are your client packages burning you out or building your business? Tune in as we tackle the common trap of doing too much for too little and explain how to create offers that are both effective and sustainable. Hosts Umo and Bri get real about their own “broke helper” era, the pressure to over-deliver, and how they finally found balance by setting smart boundaries. You’ll learn how to design clear, valuable packages that feel good to sell and deliver, plus how to price based on both your time and your energy. Whether you’re solo or scaling with a team, this episode will help you rethink how to serve your clients without draining yourself.
- Umo's Instagram: https://www.instagram.com/sassy.sports.dietitian/
- Bri's Instagram: https://www.instagram.com/theathletitian/
If you got something from today's Hot Tea, make sure you subscribe, leave a 5-star review, and spill the tea with someone else!
Episode highlights:
(0:00) Intro
(1:17) What makes a package feel good for you and your client
(2:00) The “broke helper” trap and how to stop overgiving
(5:00) Why boundaries start with your packages
(6:20) How clarity in offers helps avoid client confusion
(10:00) The danger of copying someone else’s packages
(12:25) The 3 P’s of building your signature offer: Problem, Promise, Process
(19:15) Time vs. value-based pricing
(20:12) Adjusting packages for life seasons (maternity leave, capacity shifts)
(27:29) Final thoughts: Can you consistently deliver what you’re offering?