Hot Tea with Umo & Bri
Hot Tea with Umo and Bri is the go-to podcast for sports nutritionists, fitness pros, and wellness entrepreneurs who are ready to stop playing small and start building careers with purpose, power, and profit. Hosted by Umo Callins, a sports dietitian and fitness coach blazing trails in male-dominated spaces, and Briana Butler, a performance dietitian and former pro athlete, this show is your unfiltered backstage pass to what it really takes to thrive in this industry.
Together, they bring over 30 years of experience and a no-gatekeeping approach. They will be sharing the lessons they learned (sometimes the hard way) on building brands, attracting clients, and creating multiple streams of income. From imposter syndrome to industry visibility, you’ll hear real stories, actionable strategies, and expert conversations designed to help you turn your passion into a sustainable, standout career.
If you’re serious about growth, crave transparency, and are ready to rewrite the rules of your profession, pour a cup and join the conversation. Welcome to Hot Tea with Umo and Bri!
Hot Tea with Umo & Bri
EPISODE 1: Owning Your Niche vs Chasing Trends
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What happens when you feel pressure to chase every trend online while trying to grow a real business? In this episode of Hot Tea with Umo and Bri, the hosts talk about the struggle many entrepreneurs face: choosing between owning a clear niche or following what is popular on social media. They share how focusing on the right audience helped them grow their businesses, why new professionals should build real experience before calling themselves experts, and how trends can sometimes hurt credibility. The conversation also covers when pivoting actually makes sense and how to expand your niche without confusing your audience. If you’re building a business in fitness, nutrition, or wellness, this episode will help you stay focused and grow with confidence.
Umo's Instagram: @sassy.sports.dietitian
Bri's Instagram: @theathletitian
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Episode highlights:
(1:27) Season two kickoff and the big question: niche vs trends
(3:37) Why having a clear niche attracts the right audience
(9:59) Social media pressure and the trap of chasing trends
(13:27) The problem with calling yourself an expert too early
(18:56) When pivoting your business actually makes sense
(23:36) Expanding your niche without losing your message
(24:27) Building real authority through research and learning