Hot Tea with Umo & Bri
Hot Tea with Umo and Bri is the go-to podcast for sports nutritionists, fitness pros, and wellness entrepreneurs who are ready to stop playing small and start building careers with purpose, power, and profit. Hosted by Umo Callins, a sports dietitian and fitness coach blazing trails in male-dominated spaces, and Briana Butler, a performance dietitian and former pro athlete, this show is your unfiltered backstage pass to what it really takes to thrive in this industry.
Together, they bring over 30 years of experience and a no-gatekeeping approach. They will be sharing the lessons they learned (sometimes the hard way) on building brands, attracting clients, and creating multiple streams of income. From imposter syndrome to industry visibility, you’ll hear real stories, actionable strategies, and expert conversations designed to help you turn your passion into a sustainable, standout career.
If you’re serious about growth, crave transparency, and are ready to rewrite the rules of your profession, pour a cup and join the conversation. Welcome to Hot Tea with Umo and Bri!
Hot Tea with Umo & Bri
EPISODE 4: Building Referral Ecosystems
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What if your next best client came from a relationship you already have? In this episode of Hot Tea with Umo and Bri, Umo and Bri talk about why referral systems are one of the most powerful ways to grow a sports nutrition, fitness, or wellness business. They share how trusted partnerships can bring in aligned clients, shorten the decision-making process, and create steady growth outside of social media. From building relationships with physicians, physical therapists, coaches, chefs, and other professionals to creating simple referral packets and tracking contacts in a spreadsheet, this conversation is full of real-life business tips. They also remind founders that referrals are built through care, follow-up, and genuine connection. Sometimes, one kind message or compliment can open the door to a lasting partnership.
Umo's Instagram: @sassy.sports.dietitian
Bri's Instagram: @theathletitian
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Episode highlights:
(1:23) Why referral ecosystems matter for sustainable business growth
(2:12) How referrals build trust and credibility
(3:21) Using physicians, clinicians, and patient word of mouth as referral sources
(5:38) How referrals help clients make faster decisions
(6:27) Attracting aligned clients through aligned partnerships
(7:32) Why nurturing referral relationships matters
(8:20) Referral growth versus relying only on social media
(10:31) Why LinkedIn can be a strong place for professional connections
(12:22) Choosing the right strategic partners
(15:18) Tracking referral contacts and follow-ups
(17:14) Creating simple referral systems and packets
(19:36) Using events, webinars, and collaborations to keep referrals active
(21:00) Building real relationships beyond business
(23:27) Why a simple compliment can start a great connection