In 2007, Trent Reznor, the frontman of Nine Inch Nails, decided to do a little something extra to release the band's new album. He hired a gaming company to design and execute an elaborate scavenger hunt both in real life and online, dropping hints about the new album shrouded in a future post-apocalyptic game fans could participate in.
Sounds confusing? It was, but also amazing and brilliant. Join us as we discuss Year Zero and the crazy story of its launch.
In 2007, Trent Reznor, the frontman of Nine Inch Nails, decided to do a little something extra to release the band's new album. He hired a gaming company to design and execute an elaborate scavenger hunt both in real life and online, dropping hints about the new album shrouded in a future post-apocalyptic game fans could participate in.
Sounds confusing? It was, but also amazing and brilliant. Join us as we discuss Year Zero and the crazy story of its launch.