In this Farmers Guardian podcast episode, we are reporting live from LAMMA Show 2024. You can listen to head of Machinery, Toby Whatley, talk all about the mood at LAMMA and the outlook for the machinery market, while online editor, Emily Ashworth, reports live from the careers zone where this year, for the first time ever, 30 children were brought to the show to learn all about the farming world and what opportunities there are. She caught up with some of our campaign ambassadors and farming influencers Will Roobottom from Cowley Hill Farm, and Bizza Walters, to hear all about their experience taking the students around LAMMA. You will also hear from Jennie Devine, head of education at NFU, about the importance of connecting with kids with farming. And last but certainly not least, Jeremy Gibbs talks about his project Forces Farming and how there is a place for army veterans in agriculture - and it could just benefit your business.