The Risk Matrix
We aim to demystify the world of safety, risk management, and insurance by having informative discussions with industry experts. Episodes come in two varieties; one is focused on providing informative content for small businesses. The others are inside baseball episodes where we interview interesting people to discuss insuretech, insurance trends, and emerging technologies.
The Risk Matrix
Improving Safety with Behavioral Psychology with Guest Raphaelle March
Today, we are talking with Raphaelle March of Cowry Consulting. Raphy is an accredited Behavioral Scientist specializing in perceptual psychology. In 2015, she helped launch Cowry, the largest business-focused behavioral science consultancy in the UK. At Cowry, Raphy leads the integrated services (research, academy, and innovation) and has established herself as one of the world’s leading practitioners in the field, delivering practical and impactful solutions for over 80 of the world’s major brands across retail, health, and finance.
Raphy is Chief Design & Innovation Officer and draws on design, UX, and behavioral science to create innovative behavioral interventions that transform the customer and employee experience.
smarterrisk.com
