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I mean the game is an amateur game
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I mean the professional side of it you know
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there are idols and heroes and fun to watch them play
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but I mean if it weren't for amateur golf
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there would be no golf
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you have to remember when you play a golf course
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and you're out there for four hours or whatever
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you're only hitting the ball for what
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15 minutes of that
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so there's a lot of time to look around
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hello
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and welcome to another episode of Top 100 Clubhouse
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Podcast uh yeah
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that's two weeks in a row
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you're gonna have to put up with myself and Jasper
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how you doing Jasper yeah
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doing well yeah
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I just got uh another well bit liquid down us
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we're well lubricated ready to go for for round 2 yep
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yeah again
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we're back at Hadley Wood Golf Club
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and it's pissing itself down outside
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cause it's winter in England and
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but we've decided to have a wee sit down and discuss
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what the website
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and what we've been through for the last year
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and what we've got planned for the next year
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and just to kind of give you guys an understanding
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of everything that's gone on
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and we won't cover the rankings as much
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even though there's been a lot of work gone into it
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because we covered it in last week's pod
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and so
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if you're wanting to learn more about how our ranking
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system works or how
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you can get involved
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check out the pods that we recorded last week and
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but yeah Jasper
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it's been quite the year yeah
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it's a it's gone quickly
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I think I look back on it now and yeah
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it's gone really really quick
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it's coming up almost two full years
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I it was 2024
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I think I started working with
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you're kidding yeah
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top 100 so it's two years nearly yeah
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it'll be two years in April
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so it was the I think it was the week of the Masters
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or the week before the Masters
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uh that I started working with Top 100 uh
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and again that was just to try and get things like uh
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content like writing on the website
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and course reviews and things
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and then
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it's kind of morphed into a bigger and bigger role
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so yeah it's been
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it's been good and it's coming up two years
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I'm really enjoying it um
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this last year's I think
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it took
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probably the better part of six to eight months
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to try and get like
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our feet under the table this last year
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I think we've done
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we've made some huge strides
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so with regards to rankings
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we've got a lot of new panelists
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we've set up better systems in place
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um
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that that's come on leaps and bounds
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the website has had a major refresh and overhaul
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well should we start on the website
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sure
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because the website has had a load of additions as well
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as a complete refresh
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and we kept the new branding that we came
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that was brought in four or five years ago and
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but just made the system
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work a wee bit better behind the scenes
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and also tidied up the website
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so that it was much easier
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user friendly yeah
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so that that's been really really good um
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I think the the feedback that we've had is that it's
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it's very much improved um
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the interesting thing that's happened is last year
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and again
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this is a lot of this is kind of new to me but uh
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having to to learn about it
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is just the advent of AI and how that's
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with search results how that's affecting things uh
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but the website itself is well positioned to
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continue to to do well with regards to that
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and we haven't actually seen a
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a dip in organic search traffic
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it's actually gone gone up so whatever we're doing uh
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with with a lot of help on the back side of things uh
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seems to be working and we'll continue to do that
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how does AI affect something like that
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I think it was more just with regards to search results
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so I think historically top 100 is always kind of
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done really well with organic search results
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particularly on Google um
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historically
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I think it was the setup of the website that we think
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kind of lent itself towards it
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Google liked things that were neat
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tidy
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and straight lines and kind of had a structure to them
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which worked really well on top 100
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with regards to the the structure of the rankings
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it's
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it's a format that I think Google in in perhaps the
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the earlier iterations of the search features
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uh could understand really well
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and then present to people that were making queries
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where now this is the interesting thing
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and this will be an interesting thing to
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to to monitor is uh
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effectively
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like a lot of the data that's used by these AI um
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programs is it's effectively
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a download of the information that was on the website
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or are are on the internet um
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our website included
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and then that seems to be kind of collated
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and then the answers are spat back out
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but what's interesting is that
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sometimes when you use AI
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or AI search features
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it it'll give you the
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the general consensus of what it thinks
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the conclusion is
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based on all the data that's found on the internet
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at a point in time
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whether or not that is factual or not
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so at we're early doors
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it's obviously a very powerful tool
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but the website itself seems to have uh
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gone from strength to strength
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so yeah
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very much so do you wanna know an interesting AI fact
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yeah let's do it OK
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so if you type into any of your AI providers
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I don't know which one you use
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I'm not but try try
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any of them and ask them to give you a random number
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between 1 and 25 every single one of them
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your first answer will be 17 okay
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well I'm gonna I'm gonna try that when I get home yeah
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yeah everyone try it when just try it I've tried it
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maybe my friend just did it as a
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did it to me and by chance mine gave me seventeen
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but uh
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he did tell me it's a thing weird thing that AI does
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yeah 17 is the random number between 1 and 25
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it it's an immensely powerful tool um
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and something that obviously everyone that's
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is trying to leverage but it's uh yeah
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like any new thing it's it's extremely powerful
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but it'll be interesting to see how it affects things
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moving forward while we're on this uh subject actually
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this is quite a cool debate right um
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I've had this debate with a number of people
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how is your role at top 100 or your job at top 100
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going to stay relevant in an AI world
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I've had been asked that a number of times
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and my answer has always been
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it's very hard for AI
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to determine whether a golf course is good or not
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I love to hear what other people think about that
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because it's an interesting conversation
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but how would a golf course rate
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the 12th hole at Hadley Wood
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or the
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it's almost impossible for them to be able to view
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things that visually well
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I think I think that's the thing
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whenever you get into something subjective
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whether that's you know
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when you think about the arts so if you were to ask AI
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you know what what painter is is better um
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is it like a cubist
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modernist style or is it a Renaissance or
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but how does it make that decision
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why does it make that decision
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does the decision it make
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does that mean that it's right or is it just different
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um
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and and you know when you think about it that way
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and you think about golf as well
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you know that's a classic thing
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you think about
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even the top kind of two golf courses in the world
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what's better Pine Valley or Cypress Point
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well how do you decide between the two
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AI would probably go around
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and read
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all the things that people look for in a golf course
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and might look for water might go yeah
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Cyprus because of its surroundings by the sea
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and its sandy dunes
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yeah and but doesn't mean it's right well
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and that
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and that's the interesting thing so I think there is a
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I think there's an element of that
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and I think that's the other thing that
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that we we don't want to
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to lose at top 100 is that
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we've always said that rankings
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were a product of great debate
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and they are and they stimulate that
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and when you look at like any of the rankings releases
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we do like inherently
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they do so much better than any of the other content
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that we put out now
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that might be a reflection of
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you know how good or bad you and I look on camera
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most of the time but
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or or what we're actually talking about
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but the the fact is that that
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that internal dialogue
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and the ability to have that conversation
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an intellectual conversation
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based on human emotion and experience
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uh that's something that I think we're
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we're well away from when it comes to AI um
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and and maybe those things will become more and more
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important um
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the things that can't just be deduced or boiled down to
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like ones and zeros
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may maybe those things will
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will be what matters more and more moving forward
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hopefully so um
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but yeah it's an interesting thing um
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but from a business point of view
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I think Top 100 is doing well in
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in weathering that storm and positioning itself to
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to be in a good place moving forward
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there's been a lot of work done um
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on the back end of things to
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to make sure that we're
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we're staying up at least current
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if not trying to be one step ahead
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whether that always works or not
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because
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you never really know what's coming down the pipeline
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no it's a complete nother mystery
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um
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the
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yeah there is a very cool essence within top 100
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that it isn't
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AI there's other places that you can look at
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rankings or ratings for golf courses that are very
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obviously written by a collation of stuff
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and there still is the odd joke and quip that an AI
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wouldn't make in the writing at top 100
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or um
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but that's uh that means it's human
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and that's quite a cool thing to be able to protect
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yeah and I think we're working hard on that um
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the the the other thing that is very human and human
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you know experience LED if you will is uh
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the ability to we've just brought back leaderboards
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so leaderboards in and of themselves
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there's very few people that will ever be like
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you know they've played all hundred courses in England
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or the world or GBI or ocean or whatever it might be
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um
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but what's really cool is that if you create a profile
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and then you update your played list um
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it shows you how many courses you've played
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on each of the rankings we have
275
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and that's one thing that we did
276
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for the first time this year
277
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as we started to bring out architect rankings
278
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or Parkland rankings
279
00:10:34,333 --> 00:10:36,500
or heathland rankings or links rankings
280
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so now we've got different formats of rankings
281
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based on different criteria
282
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and you can see how you've done
283
00:10:47,966 --> 00:10:50,866
so for example like the top 10 Harry Cole golf courses
284
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so how many of those have you played
285
00:10:52,800 --> 00:10:55,133
and I think what that's kind of cool
286
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for for me about um when I first moved to the UK
287
00:10:58,600 --> 00:11:01,966
I stumbled across the Addington absolutely loved it
288
00:11:01,966 --> 00:11:04,300
this is before Ryan did any of the work there
289
00:11:04,400 --> 00:11:06,466
thought it was absolutely brilliant um
290
00:11:06,466 --> 00:11:08,166
little did I know what was coming yeah
291
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and and how good it was gonna actually get
292
00:11:10,566 --> 00:11:12,100
but that
293
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basically
294
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pushed me down this line of wanting to go and see
295
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all of the JF
296
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Abercrombie courses that I could possibly see
297
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that morphed into oh
298
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JF
299
00:11:21,800 --> 00:11:24,700
Abercrombie worked with Herbert Faller and Tom Simpson
300
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and Kroom and it was like
301
00:11:29,366 --> 00:11:30,333
that
302
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kind of pursuit of finding all of their golf courses
303
00:11:34,100 --> 00:11:35,100
to play and
304
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and leaning into that a little bit now
305
00:11:36,966 --> 00:11:39,700
if you if you create a profile update your playlist
306
00:11:39,700 --> 00:11:42,700
you can kind of see what you've done in those areas
307
00:11:42,700 --> 00:11:44,833
and what you'll probably find is that
308
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when you look at it through those different filters
309
00:11:48,333 --> 00:11:50,366
uh there'll be different golf courses we say I really
310
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really enjoyed playing those courses
311
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and there's gonna be a couple more in there
312
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that maybe would
313
00:11:57,300 --> 00:11:58,566
kind of spring to mind to say well
314
00:11:58,566 --> 00:11:59,866
actually I'm gonna go play those next
315
00:11:59,866 --> 00:12:02,366
as opposed to necessarily just ticking one off
316
00:12:02,366 --> 00:12:03,266
a ranking well
317
00:12:03,266 --> 00:12:04,966
that's it you might have
318
00:12:04,966 --> 00:12:07,166
been looking at a list of Simpson courses
319
00:12:07,166 --> 00:12:09,933
or of Abercrombie or cult courses
320
00:12:09,933 --> 00:12:12,000
and you look at the cult list and you're like
321
00:12:12,000 --> 00:12:15,566
oh shit I actually really enjoyed almost all that list
322
00:12:15,600 --> 00:12:18,400
but the Simpson list I didn't enjoy that much exactly
323
00:12:18,400 --> 00:12:20,233
um not say
324
00:12:20,566 --> 00:12:22,733
obviously that would be a redundant
325
00:12:22,733 --> 00:12:24,066
and we wouldn't want those people near us
326
00:12:24,066 --> 00:12:25,066
but then hahaha
327
00:12:26,300 --> 00:12:28,466
but but you know what I mean yeah
328
00:12:28,466 --> 00:12:29,666
exactly and that's
329
00:12:29,666 --> 00:12:30,966
that's kind of that was
330
00:12:30,966 --> 00:12:32,800
I wouldn't say it was an accident uh
331
00:12:32,800 --> 00:12:35,366
the developers that we were working with um
332
00:12:35,366 --> 00:12:37,300
they kind of they misunderstood
333
00:12:37,300 --> 00:12:38,900
I think what we were asking for
334
00:12:38,900 --> 00:12:40,666
and then they built us that functionality
335
00:12:40,666 --> 00:12:42,100
and it turned out to be like
336
00:12:42,200 --> 00:12:45,300
I do a really cool thing so uh
337
00:12:45,300 --> 00:12:47,166
that's one of the big things that just come online
338
00:12:47,166 --> 00:12:48,300
in the last month or so
339
00:12:48,300 --> 00:12:51,900
was the ability to update your playlist
340
00:12:51,900 --> 00:12:54,166
and then to see how you've done all the rankings
341
00:12:54,166 --> 00:12:55,400
and then you can see which courses
342
00:12:55,400 --> 00:12:58,733
you still need to finish so that's quite exciting
343
00:12:58,733 --> 00:13:01,000
we'll do a little bit of content on that coming out
344
00:13:01,000 --> 00:13:02,066
but uh yeah
345
00:13:02,066 --> 00:13:03,466
the best thing you can do is basically
346
00:13:03,466 --> 00:13:05,466
head to the website create a profile
347
00:13:05,466 --> 00:13:08,633
update your courses played list and uh
348
00:13:08,733 --> 00:13:11,600
that element of things will also receive
349
00:13:11,666 --> 00:13:13,766
more development moving forward into the next year
350
00:13:13,766 --> 00:13:16,566
so the amount of work uh
351
00:13:16,733 --> 00:13:18,700
it sounds easy oh
352
00:13:19,500 --> 00:13:21,766
I mean these guys are far more clever than I could
353
00:13:21,866 --> 00:13:23,666
it's unbelievable what these guys do you
354
00:13:23,666 --> 00:13:25,400
you look at what they do and how they do it
355
00:13:25,400 --> 00:13:27,100
and it's beyond me
356
00:13:27,100 --> 00:13:28,600
but they've they've done some cracking work
357
00:13:28,600 --> 00:13:31,066
the website's really come on leaps and bounds
358
00:13:31,366 --> 00:13:32,200
the biggest
359
00:13:32,200 --> 00:13:35,166
requested thing in the history of the website
360
00:13:35,166 --> 00:13:36,200
has returned
361
00:13:37,000 --> 00:13:38,366
the map the map
362
00:13:38,366 --> 00:13:41,733
the map is back the map is back so and
363
00:13:41,733 --> 00:13:43,366
and this is just the first step
364
00:13:43,366 --> 00:13:47,733
so obviously we need I think what we found is
365
00:13:47,733 --> 00:13:48,833
with analytics
366
00:13:49,066 --> 00:13:53,200
was that most individuals that use our website
367
00:13:53,300 --> 00:13:56,500
they're not necessarily looking for like the
368
00:13:56,500 --> 00:13:58,166
the bucket list tickers
369
00:13:58,633 --> 00:14:01,166
but if you're traveling to a certain area
370
00:14:01,333 --> 00:14:02,100
you wanna know
371
00:14:02,100 --> 00:14:04,166
what is the best golf course that I can play
372
00:14:04,166 --> 00:14:07,766
that's closest to Austin Texas for example
373
00:14:07,866 --> 00:14:10,533
I'm going over I've got business meetings in Austin
374
00:14:10,533 --> 00:14:11,900
I'm gonna be there for a week
375
00:14:11,900 --> 00:14:13,833
I've got a free two days
376
00:14:13,933 --> 00:14:16,100
what are the courses locally that I should get on
377
00:14:16,300 --> 00:14:21,033
and I think that's kind of been the
378
00:14:21,900 --> 00:14:23,866
all the work that we've done at top 100
379
00:14:23,866 --> 00:14:25,200
whether that's internally
380
00:14:25,200 --> 00:14:27,666
externally content that we put out
381
00:14:27,666 --> 00:14:29,966
is that we want to cater to the travelling golfer
382
00:14:30,133 --> 00:14:32,933
so individuals who are planning trips now
383
00:14:32,933 --> 00:14:35,166
that might be a day trip from your house
384
00:14:35,166 --> 00:14:38,133
it might be a once in a lifetime bucket list excursion
385
00:14:38,133 --> 00:14:38,966
where you're you know
386
00:14:38,966 --> 00:14:43,300
gonna blow the child's inheritance to go and play
387
00:14:43,300 --> 00:14:43,666
you know
388
00:14:43,666 --> 00:14:46,166
some of these great courses around the world uh
389
00:14:46,500 --> 00:14:46,866
you know
390
00:14:46,866 --> 00:14:50,400
from a weekend trip away to a bucket list experience
391
00:14:50,900 --> 00:14:52,400
how can we
392
00:14:53,333 --> 00:14:57,866
help a travelling golfer plan their holiday better
393
00:14:57,966 --> 00:15:00,566
and looking forward to next year
394
00:15:00,566 --> 00:15:03,566
uh we're gonna have a trip planner um
395
00:15:03,566 --> 00:15:04,300
that will it's
396
00:15:04,300 --> 00:15:06,900
it's being beta tested at the minute and being built
397
00:15:07,333 --> 00:15:10,666
we are hoping to have it ready for New Year's
398
00:15:10,900 --> 00:15:12,666
I don't know if we'll make that deadline
399
00:15:12,666 --> 00:15:16,466
it's gonna be close but early Q1 2026
400
00:15:16,766 --> 00:15:18,933
there will be the ability to do trip planning
401
00:15:18,933 --> 00:15:21,366
so and how that interacts with like
402
00:15:21,366 --> 00:15:22,500
courses that you want to play
403
00:15:22,500 --> 00:15:24,066
as opposed to courses you've already played
404
00:15:24,066 --> 00:15:25,766
and the suggestions that it makes
405
00:15:25,900 --> 00:15:28,333
where to stay where to play how to get there uh
406
00:15:28,333 --> 00:15:29,500
that's all very exciting
407
00:15:29,500 --> 00:15:33,666
so that's the next iteration of Top 100 moving forward
408
00:15:33,666 --> 00:15:37,300
is how do we cater better to traveling golfers
409
00:15:38,333 --> 00:15:40,300
this episode is brought to you by the Lockhart
410
00:15:40,300 --> 00:15:43,800
Travel Club we believe golf is more than a game
411
00:15:43,900 --> 00:15:45,866
it's a journey a journey
412
00:15:45,866 --> 00:15:48,966
we've made across 34 of the world's top 100 courses
413
00:15:48,966 --> 00:15:51,966
last year and now is your turn
414
00:15:52,533 --> 00:15:53,533
we create
415
00:15:53,533 --> 00:15:56,333
bespoke travel experiences for passionate golfers
416
00:15:56,333 --> 00:15:58,166
who expect nothing but the best
417
00:15:58,166 --> 00:15:59,366
membership is limited
418
00:15:59,366 --> 00:16:02,566
so join us at Locker Travel club.com
419
00:16:04,400 --> 00:16:07,933
and we've also done a bit of work on the review system
420
00:16:07,933 --> 00:16:10,200
so the review system has been altered
421
00:16:10,200 --> 00:16:12,866
to make it much easier for people to be able to
422
00:16:13,366 --> 00:16:14,066
leave a review
423
00:16:14,066 --> 00:16:17,233
and not feel intimidated by just a text box
424
00:16:17,800 --> 00:16:20,800
and we will be developing that over the next
425
00:16:20,866 --> 00:16:22,600
a wee while to
426
00:16:23,300 --> 00:16:24,800
be able to engage better
427
00:16:24,800 --> 00:16:27,033
and get what we think is the appropriate
428
00:16:28,066 --> 00:16:29,400
uh responses
429
00:16:29,500 --> 00:16:30,466
yeah um
430
00:16:30,466 --> 00:16:32,500
and also to offer an easy
431
00:16:32,500 --> 00:16:34,000
route for people to be able to review
432
00:16:34,000 --> 00:16:36,800
it's so important to our website
433
00:16:36,800 --> 00:16:38,400
the review system well
434
00:16:38,400 --> 00:16:41,133
and I think that's the thing so unfiltered um
435
00:16:41,133 --> 00:16:44,766
and like uncensored reviews basically
436
00:16:45,000 --> 00:16:47,166
so a lot of times like you might have thought
437
00:16:47,166 --> 00:16:48,533
I wanna go to this golf course
438
00:16:48,533 --> 00:16:49,533
or you see it on a nice
439
00:16:49,533 --> 00:16:52,600
shiny brochure in the travel agent shop or website
440
00:16:52,600 --> 00:16:54,766
or whatever it is and then you
441
00:16:54,766 --> 00:16:55,700
you go and actually
442
00:16:55,700 --> 00:16:58,500
you come to our website and you read the reviews
443
00:16:58,500 --> 00:17:03,400
and you get the the truth basically so um
444
00:17:03,866 --> 00:17:05,566
what I would say now at the moment
445
00:17:05,566 --> 00:17:08,566
is that we've got the functionality that we want
446
00:17:09,100 --> 00:17:11,600
the ability to to leave a quick review
447
00:17:11,600 --> 00:17:12,800
that's fairly comprehensive
448
00:17:12,800 --> 00:17:15,800
without being too intimidating
449
00:17:16,333 --> 00:17:17,400
but as you mentioned like
450
00:17:17,400 --> 00:17:20,700
that's gonna go through a little bit of refinement
451
00:17:21,500 --> 00:17:22,300
so that we can get it
452
00:17:22,300 --> 00:17:25,633
so I think to get to get it where we want
453
00:17:25,666 --> 00:17:27,033
so at the minute we've
454
00:17:28,566 --> 00:17:32,800
we've got it live reviews can be submitted um
455
00:17:32,800 --> 00:17:35,266
the ability to upload photos is back etcetera
456
00:17:35,266 --> 00:17:38,333
etcetera so that's quite exciting for us um
457
00:17:38,333 --> 00:17:39,666
but yeah uh
458
00:17:39,666 --> 00:17:41,033
I think as soon as possible
459
00:17:41,133 --> 00:17:43,500
over the next couple of weeks or months
460
00:17:43,800 --> 00:17:45,933
I will see that kind of evolve into the
461
00:17:45,933 --> 00:17:47,633
the finished product that we want
462
00:17:47,766 --> 00:17:52,333
but we we turned it live and uh yeah
463
00:17:52,333 --> 00:17:54,700
we'll refine it and and make it better
464
00:17:54,766 --> 00:17:57,166
so the other cool thing that was with that as well
465
00:17:57,166 --> 00:17:57,866
is something
466
00:17:57,866 --> 00:18:00,033
that we've been toying with for quite a while
467
00:18:00,166 --> 00:18:02,266
is that you can leave anonymous
468
00:18:02,666 --> 00:18:05,566
negative feedback or positive feedback
469
00:18:05,566 --> 00:18:07,333
however you want to do it um
470
00:18:07,333 --> 00:18:09,100
that we can then share with the golf clubs
471
00:18:09,366 --> 00:18:13,866
so golf clubs are able to partner with us
472
00:18:13,900 --> 00:18:16,066
we can work or collaborate with them
473
00:18:16,400 --> 00:18:19,066
the one thing that we're always very adamant about
474
00:18:19,066 --> 00:18:22,066
and saying is that the rankings are not for sale yeah
475
00:18:22,066 --> 00:18:23,700
hundred percent so
476
00:18:23,700 --> 00:18:25,400
you know if a golf club is like
477
00:18:25,400 --> 00:18:28,766
thinking that somehow if they work with us or
478
00:18:28,766 --> 00:18:32,900
or spend with us or that it'll influence the rankings
479
00:18:32,900 --> 00:18:33,700
um
480
00:18:34,066 --> 00:18:37,466
like hopefully they won't be disappointed but you know
481
00:18:37,466 --> 00:18:39,100
we don't have any control over that
482
00:18:39,100 --> 00:18:41,400
and it's two very different sides of the business
483
00:18:41,800 --> 00:18:43,000
there's the editorial side
484
00:18:43,000 --> 00:18:46,100
the ranking side and then there's the commercial side
485
00:18:46,100 --> 00:18:47,466
and they are kept separately
486
00:18:47,466 --> 00:18:49,100
even internally uh
487
00:18:49,100 --> 00:18:52,566
with two very distinct heads of each sides of those
488
00:18:52,566 --> 00:18:53,766
of those businesses with
489
00:18:53,766 --> 00:18:56,000
with completely different work um
490
00:18:56,366 --> 00:19:02,133
workforce behind them so it's interesting that you know
491
00:19:02,133 --> 00:19:03,866
so so what does top 100 sell
492
00:19:03,866 --> 00:19:06,133
well we get an enormous amount of visitors
493
00:19:06,133 --> 00:19:09,066
and we have a lot of authority when it comes to voice
494
00:19:09,066 --> 00:19:12,300
and and presence on social media and online
495
00:19:12,600 --> 00:19:15,166
and with the amount of traffic that we get
496
00:19:15,166 --> 00:19:17,200
and eyeballs and attention um
497
00:19:17,200 --> 00:19:19,866
if you want your golf club to be front and center
498
00:19:20,733 --> 00:19:24,566
yeah the that real estate is is available
499
00:19:24,666 --> 00:19:26,200
it's crazy when you go
500
00:19:26,200 --> 00:19:28,166
from being non featured course to like
501
00:19:28,166 --> 00:19:29,866
going to be a featured course
502
00:19:30,366 --> 00:19:33,700
unbelievable the amount of traffic you can get well
503
00:19:33,700 --> 00:19:36,633
everybody lands on the on the homepage
504
00:19:36,733 --> 00:19:39,166
and if you've got kind of the prime real estate
505
00:19:39,166 --> 00:19:40,366
when you land on that homepage
506
00:19:40,366 --> 00:19:41,333
you'll get a lot of views
507
00:19:41,333 --> 00:19:44,133
and then good photography or good copy
508
00:19:44,133 --> 00:19:46,166
then obviously the links come uh
509
00:19:46,166 --> 00:19:47,100
the clicks come
510
00:19:47,133 --> 00:19:48,666
and obviously click through to your website
511
00:19:48,666 --> 00:19:51,800
so that's one thing that we've made with regards
512
00:19:51,800 --> 00:19:52,700
it was a bit of a difference
513
00:19:52,700 --> 00:19:53,533
this year that we've done
514
00:19:53,533 --> 00:19:55,133
was the introduction of basically
515
00:19:55,133 --> 00:19:57,233
leveraging the asset that is Top 100
516
00:19:57,333 --> 00:19:59,866
to the benefit of people that want to work well us
517
00:20:00,066 --> 00:20:01,366
so everyone understands
518
00:20:01,366 --> 00:20:02,966
the reason we're doing these things is so
519
00:20:02,966 --> 00:20:05,500
we can actually provide the service to you
520
00:20:05,500 --> 00:20:08,900
for the free that service that you get right now um
521
00:20:09,066 --> 00:20:12,433
because these things aren't cheap to run and manage
522
00:20:12,933 --> 00:20:15,600
and particularly if you're wanting to get content out
523
00:20:15,666 --> 00:20:18,200
whether it's your writing or um
524
00:20:18,300 --> 00:20:21,666
having a real or a whatever
525
00:20:21,866 --> 00:20:23,566
just inside their knowledge
526
00:20:23,566 --> 00:20:25,400
it cost a lot of money to do these things
527
00:20:25,766 --> 00:20:27,933
exactly right so the
528
00:20:27,933 --> 00:20:29,866
the thing to keep in mind is that we
529
00:20:29,866 --> 00:20:31,600
we've made the decision internally
530
00:20:31,600 --> 00:20:32,200
I think we've
531
00:20:32,200 --> 00:20:34,166
we've said internally for quite a long time
532
00:20:34,166 --> 00:20:35,900
that we wanted to make sure that we followed
533
00:20:35,900 --> 00:20:38,866
like a almost a Michelin star approach yeah
534
00:20:38,866 --> 00:20:40,333
was it when people looked at top 100
535
00:20:40,333 --> 00:20:43,100
they could trust the rankings that they weren't bought
536
00:20:43,100 --> 00:20:45,100
they weren't sold um
537
00:20:45,100 --> 00:20:49,166
and that they were inherently unbiased and we
538
00:20:49,166 --> 00:20:51,066
we stick to that um
539
00:20:51,066 --> 00:20:53,833
and that's where we wanna get to is that oh
540
00:20:54,333 --> 00:20:55,700
even if people work with us
541
00:20:55,700 --> 00:20:57,266
it doesn't necessarily mean that they're gonna
542
00:20:57,266 --> 00:20:58,866
stay where they are they might go down
543
00:20:58,866 --> 00:21:01,166
they might go up in fact you know
544
00:21:01,166 --> 00:21:03,733
looking at some of the data that came back yeah
545
00:21:03,733 --> 00:21:05,200
some of the partners that we've worked with
546
00:21:05,200 --> 00:21:08,166
like they they're going down they're going down um
547
00:21:08,533 --> 00:21:10,766
but the one thing that we're
548
00:21:10,933 --> 00:21:13,466
proud of is the fact that we were honest about that
549
00:21:13,466 --> 00:21:16,466
when we first started working with them and
550
00:21:16,466 --> 00:21:17,966
you know it doesn't happen in every case
551
00:21:17,966 --> 00:21:20,333
but uh when it does
552
00:21:20,333 --> 00:21:21,866
no one's surprised yeah
553
00:21:21,900 --> 00:21:23,800
and the one thing is that they
554
00:21:23,966 --> 00:21:25,633
I I think in the long run
555
00:21:25,700 --> 00:21:27,433
when you think about these types of things
556
00:21:27,700 --> 00:21:29,933
um if you get any ranking from top 100
557
00:21:29,933 --> 00:21:32,000
it's gonna be well deserved yeah
558
00:21:32,000 --> 00:21:34,633
and and that in and of itself is worth
559
00:21:35,133 --> 00:21:36,466
wherever you are in the ranking
560
00:21:36,466 --> 00:21:37,266
is not
561
00:21:37,333 --> 00:21:40,000
necessarily as important as the fact that you're there
562
00:21:40,500 --> 00:21:46,500
um it's so well that's it if you're coming from uh
563
00:21:47,333 --> 00:21:51,166
an England point of view just being there is impressive
564
00:21:51,200 --> 00:21:52,000
absolutely
565
00:21:52,600 --> 00:21:53,800
and there's a few golf courses
566
00:21:53,800 --> 00:21:55,400
I know that will be going in
567
00:21:55,400 --> 00:21:58,200
because they have done some work
568
00:21:58,200 --> 00:22:02,433
or have been rediscovered by a bunch of people who
569
00:22:02,500 --> 00:22:03,500
wander around
570
00:22:04,200 --> 00:22:05,633
playing everything they can
571
00:22:07,333 --> 00:22:08,366
so it's a
572
00:22:09,133 --> 00:22:10,733
it's about respect for
573
00:22:10,733 --> 00:22:12,700
we have a huge amount of respect for the website
574
00:22:12,700 --> 00:22:14,666
and for everyone who uses it
575
00:22:14,933 --> 00:22:15,900
but we can't
576
00:22:15,900 --> 00:22:19,966
we have to find a way of funding it and that's uh
577
00:22:19,966 --> 00:22:21,133
through that commercial site
578
00:22:21,133 --> 00:22:22,900
and that's right yeah
579
00:22:22,900 --> 00:22:25,600
so we can promote the golf courses that uh
580
00:22:25,766 --> 00:22:26,600
it's amazing
581
00:22:26,600 --> 00:22:29,166
we get a lot of golf courses that do approach us
582
00:22:29,166 --> 00:22:31,366
and say can we be ranked
583
00:22:31,366 --> 00:22:33,400
can we get panelists to come and visit
584
00:22:33,600 --> 00:22:36,300
um and honestly
585
00:22:36,300 --> 00:22:38,100
we've had to go back to quite a few of them and say
586
00:22:38,100 --> 00:22:39,200
we have had panelists there
587
00:22:39,200 --> 00:22:40,100
at this point in time
588
00:22:40,100 --> 00:22:42,866
we don't feel that it's right or appropriate for
589
00:22:42,866 --> 00:22:45,066
for for you to get ranked
590
00:22:45,066 --> 00:22:49,100
um and that's a difficult conversation to have
591
00:22:49,100 --> 00:22:51,100
but at the end of the day
592
00:22:51,100 --> 00:22:53,700
um Top 100 is about
593
00:22:54,366 --> 00:22:55,966
it's honestly the best uh
594
00:22:55,966 --> 00:22:57,800
and integrity so yeah
595
00:22:57,800 --> 00:22:59,800
it's a it's one of those um
596
00:22:59,900 --> 00:23:01,900
where it's a it's difficult sometimes
597
00:23:01,900 --> 00:23:04,333
but we we think that in the long run
598
00:23:04,333 --> 00:23:05,300
it'll pay dividends
599
00:23:05,300 --> 00:23:09,866
and it'll just underscore or pin down the fact that
600
00:23:09,933 --> 00:23:11,400
that the rankings can be trusted
601
00:23:11,400 --> 00:23:14,366
and the people that use them and in the industry
602
00:23:14,500 --> 00:23:15,833
they'll know that uh
603
00:23:16,700 --> 00:23:17,566
that we're we're
604
00:23:17,566 --> 00:23:19,500
we're we're men and women of integrity
605
00:23:19,566 --> 00:23:20,866
um something that we
606
00:23:20,866 --> 00:23:22,166
I don't know if we can uh
607
00:23:22,166 --> 00:23:24,366
reveal this yet but something we are doing is
608
00:23:24,366 --> 00:23:26,066
we are bringing out a membership product
609
00:23:26,866 --> 00:23:28,733
and we've got a long list
610
00:23:28,733 --> 00:23:30,800
of things that will be on offer with that product
611
00:23:30,800 --> 00:23:32,500
but it will come out in the New Year
612
00:23:32,933 --> 00:23:34,566
and it's very exciting actually
613
00:23:34,566 --> 00:23:37,266
there's a lot of cool things that will be happening and
614
00:23:37,400 --> 00:23:39,333
and it also allows us to be able to
615
00:23:39,333 --> 00:23:41,133
continue developing the website and creating
616
00:23:41,133 --> 00:23:42,466
the best product we can
617
00:23:42,666 --> 00:23:47,800
and also we're at getting rid of the advertising
618
00:23:48,300 --> 00:23:50,666
yeah so maybe that's a good if there's um
619
00:23:50,900 --> 00:23:52,466
the one thing that we know is like
620
00:23:52,466 --> 00:23:54,666
user experience on the website um
621
00:23:54,666 --> 00:23:56,400
and when you have loads of like
622
00:23:56,566 --> 00:23:58,566
pop UPS or advertisements
623
00:23:58,566 --> 00:23:59,700
or different things like that
624
00:23:59,700 --> 00:24:01,400
the user experience is impacted
625
00:24:01,666 --> 00:24:04,966
and depending on your uh browsing history
626
00:24:04,966 --> 00:24:06,566
and the cookies that you have on your machine
627
00:24:06,566 --> 00:24:09,700
sometimes the advertisements can be uh interesting
628
00:24:10,200 --> 00:24:11,000
ha ha
629
00:24:12,166 --> 00:24:14,800
I I've I've why would you be watching
630
00:24:14,800 --> 00:24:16,466
ha ha if
631
00:24:16,466 --> 00:24:19,700
if you knew how many screenshots I've been sent
632
00:24:19,700 --> 00:24:24,500
ha ha of like why is this showing up on my
633
00:24:24,866 --> 00:24:27,600
you say yeah yeah yeah anyways
634
00:24:29,700 --> 00:24:30,900
clear your browser history
635
00:24:31,333 --> 00:24:32,666
you cannot name names here
636
00:24:32,666 --> 00:24:33,466
that's
637
00:24:33,766 --> 00:24:36,766
if you sent me screenshots of your browser
638
00:24:36,766 --> 00:24:38,533
and some of the stuff that's showing up
639
00:24:38,533 --> 00:24:41,100
on your website um yeah anyways
640
00:24:41,200 --> 00:24:44,266
moving on swiftly the the fact is that uh
641
00:24:44,333 --> 00:24:47,366
we wanna make sure that we're working with uh
642
00:24:47,366 --> 00:24:49,200
the best brands uh
643
00:24:49,700 --> 00:24:51,166
top 100 from a Commercial Point of view
644
00:24:51,166 --> 00:24:52,700
did a massive like uh
645
00:24:52,766 --> 00:24:53,566
survey
646
00:24:53,800 --> 00:24:56,300
and we got hundreds and hundreds and hundreds of
647
00:24:56,300 --> 00:24:59,166
responses and the
648
00:24:59,700 --> 00:25:01,900
the information that came out of that was spectacular
649
00:25:01,900 --> 00:25:04,400
so the type of people that we have coming to the site
650
00:25:04,500 --> 00:25:05,900
how they're using the site
651
00:25:06,100 --> 00:25:07,500
uh their demographics
652
00:25:07,500 --> 00:25:08,566
where they live uh
653
00:25:08,566 --> 00:25:09,966
what they spend on golf
654
00:25:10,533 --> 00:25:11,900
uh what they're interested in
655
00:25:11,900 --> 00:25:14,066
all of that will feed into uh
656
00:25:14,066 --> 00:25:16,400
what we will be doing for content
657
00:25:16,533 --> 00:25:18,433
kind of into next year
658
00:25:18,533 --> 00:25:22,400
can we divulge a few numbers or just like a few
659
00:25:22,400 --> 00:25:25,800
like interesting little bits rather than yeah
660
00:25:25,800 --> 00:25:26,733
so uh
661
00:25:26,733 --> 00:25:28,366
some of the stuff that came out of that
662
00:25:28,366 --> 00:25:30,700
um so
663
00:25:30,900 --> 00:25:31,600
I think
664
00:25:31,600 --> 00:25:35,366
almost 100% of the people that returned the survey
665
00:25:35,366 --> 00:25:37,833
were using the website to plan golf trips
666
00:25:38,400 --> 00:25:40,333
and we had always known that
667
00:25:40,333 --> 00:25:42,166
I think um
668
00:25:42,166 --> 00:25:43,100
just inherently
669
00:25:43,100 --> 00:25:45,133
because it's probably how we came to the website
670
00:25:45,133 --> 00:25:46,900
as well um
671
00:25:47,166 --> 00:25:48,466
but what's also interesting is
672
00:25:48,466 --> 00:25:50,000
once you dive down into those numbers
673
00:25:50,000 --> 00:25:51,500
the majority of them
674
00:25:51,500 --> 00:25:53,866
are taking multiple golf trips per year
675
00:25:54,100 --> 00:25:55,600
so 2 to 3
676
00:25:55,700 --> 00:25:58,166
and the majority of them are spending not hundreds
677
00:25:58,166 --> 00:25:58,900
but thousands
678
00:25:58,900 --> 00:26:01,700
if not tens of thousands a year on golf travel
679
00:26:02,000 --> 00:26:03,966
so you have a massive
680
00:26:03,966 --> 00:26:05,000
captive audience
681
00:26:05,000 --> 00:26:07,766
of individuals who are using the website
682
00:26:08,200 --> 00:26:11,833
regularly to plan trips
683
00:26:12,266 --> 00:26:14,933
I've got some budgets and they have serious budgets
684
00:26:14,933 --> 00:26:17,733
yeah so the other thing that came out too is that like
685
00:26:17,733 --> 00:26:20,266
a lot of them are planning on buying either equipment
686
00:26:20,266 --> 00:26:21,266
or
687
00:26:23,100 --> 00:26:25,633
luggage or um
688
00:26:25,966 --> 00:26:27,433
upgrading clothing
689
00:26:27,733 --> 00:26:29,666
whatever it might be for these types of trips
690
00:26:29,666 --> 00:26:30,800
so inherently like when you
691
00:26:30,800 --> 00:26:31,300
take a trip
692
00:26:31,300 --> 00:26:34,066
you tend to spend not just on the airplane tickets
693
00:26:34,066 --> 00:26:36,166
the hotels and the meals and the golf
694
00:26:36,166 --> 00:26:38,400
but you also buy shoes and clubs
695
00:26:38,400 --> 00:26:39,166
and a new bag
696
00:26:39,166 --> 00:26:41,766
and bits and pieces that you've all been putting off
697
00:26:41,933 --> 00:26:44,100
so I think what we've come
698
00:26:44,100 --> 00:26:47,533
come to the conclusion of is that Top 100 golf courses
699
00:26:47,533 --> 00:26:49,266
rankings is what we do
700
00:26:49,300 --> 00:26:51,100
but the motive for doing it is actually
701
00:26:51,100 --> 00:26:53,066
to cater to a travelling golfer
702
00:26:53,366 --> 00:26:57,900
and that's given us a little bit of a new idea
703
00:26:58,333 --> 00:26:59,566
about the tack that we can take
704
00:26:59,566 --> 00:27:00,566
moving forward
705
00:27:01,100 --> 00:27:03,466
so rankings will still play an integral role
706
00:27:03,466 --> 00:27:04,966
but the reason why we do rankings
707
00:27:04,966 --> 00:27:06,800
is probably shifted a little bit
708
00:27:06,800 --> 00:27:09,966
as opposed to just being bucket list tickers
709
00:27:10,766 --> 00:27:15,366
it's become the the foundation for helping people
710
00:27:15,466 --> 00:27:17,233
find their next golf experience
711
00:27:18,066 --> 00:27:19,300
it said
712
00:27:20,733 --> 00:27:22,666
just talking about clothing for a bit
713
00:27:23,333 --> 00:27:24,466
um do you know I lost 3
714
00:27:24,466 --> 00:27:26,500
I don't actually have a pair of golf shoes right now
715
00:27:26,800 --> 00:27:28,866
I've lost 3 pairs this year
716
00:27:28,933 --> 00:27:30,500
because I've been traveling so much
717
00:27:30,500 --> 00:27:32,666
and I've been picking up my stuff and trying to like
718
00:27:32,966 --> 00:27:35,600
I've had all my filming gear and everything with me
719
00:27:35,600 --> 00:27:38,000
and I'm just like ram everything into my golf bag
720
00:27:38,000 --> 00:27:40,133
and I'm jumping in a car to get a plane or get a
721
00:27:40,133 --> 00:27:42,066
whatever and I've just every
722
00:27:42,066 --> 00:27:44,166
I've lost three pairs of golf shoes this year
723
00:27:44,166 --> 00:27:44,800
well you
724
00:27:44,800 --> 00:27:46,600
you played quite well when we were in Brazil
725
00:27:46,600 --> 00:27:48,133
in your uh your granddad
726
00:27:48,133 --> 00:27:49,466
what did they did the the
727
00:27:49,466 --> 00:27:50,666
the New Balance ones you have
728
00:27:50,666 --> 00:27:50,966
oh yeah
729
00:27:50,966 --> 00:27:51,566
just yeah
730
00:27:51,566 --> 00:27:54,566
well I've now recently been playing just in trainers
731
00:27:55,133 --> 00:27:58,966
because I know that's sacrilege in a fine club but um
732
00:27:59,933 --> 00:28:01,533
when you play a lot of links golf and things
733
00:28:01,533 --> 00:28:02,966
you don't actually need the spikes
734
00:28:02,966 --> 00:28:04,300
no it's not slippy under foot
735
00:28:04,300 --> 00:28:05,000
yeah um
736
00:28:05,000 --> 00:28:07,500
and actually I've played quite well
737
00:28:07,500 --> 00:28:08,866
yeah it's ridiculous
738
00:28:08,866 --> 00:28:10,100
I don't know why anyway
739
00:28:10,100 --> 00:28:10,766
it's so stupid
740
00:28:10,766 --> 00:28:12,566
the fact that I don't even have a pair of golf shoes
741
00:28:12,566 --> 00:28:14,966
well we're heading to the PGA show and uh
742
00:28:14,966 --> 00:28:16,166
maybe they'll give me a free pair
743
00:28:16,200 --> 00:28:17,166
free pair yeah
744
00:28:17,166 --> 00:28:17,733
somewhere
745
00:28:17,733 --> 00:28:19,900
or we can get you some really bling American ones with
746
00:28:19,900 --> 00:28:20,700
like uh
747
00:28:20,800 --> 00:28:22,200
American flags bald eagles
748
00:28:22,200 --> 00:28:23,966
and like gold glitter or something like that
749
00:28:23,966 --> 00:28:25,600
I've got a friend of mine
750
00:28:25,666 --> 00:28:29,133
uh a Presswick member who has
751
00:28:29,133 --> 00:28:30,700
this is no no joke
752
00:28:30,733 --> 00:28:31,900
the worst golf shoes
753
00:28:31,900 --> 00:28:34,066
but the best golf shoes I've ever seen in my life
754
00:28:34,366 --> 00:28:35,166
he's uh
755
00:28:35,166 --> 00:28:40,366
plays off like two great great guy and uh he has furry
756
00:28:41,566 --> 00:28:43,966
leopard print golf shoes
757
00:28:44,566 --> 00:28:45,900
goodness me they're
758
00:28:45,900 --> 00:28:47,700
and they're they're high soles as well
759
00:28:47,700 --> 00:28:49,000
they're absolutely wild
760
00:28:49,800 --> 00:28:51,500
they're absolutely wild
761
00:28:52,866 --> 00:28:54,766
for a Prestwick member I thought they were a bit fiery
762
00:28:54,766 --> 00:28:56,500
but I thought it was quite funny
763
00:28:56,500 --> 00:28:57,600
yeah hahaha
764
00:28:58,466 --> 00:29:00,000
some of the big bling clubs in uh
765
00:29:00,000 --> 00:29:01,400
in Vegas you might get away with those
766
00:29:01,400 --> 00:29:01,900
yeah yeah
767
00:29:01,900 --> 00:29:02,700
but uh
768
00:29:03,100 --> 00:29:04,666
done at the whizley or something ha ha
769
00:29:07,500 --> 00:29:09,333
the Wiz Khalifa um
770
00:29:09,333 --> 00:29:10,000
it yeah
771
00:29:10,000 --> 00:29:13,266
so it's a it's one of those things it's
772
00:29:13,300 --> 00:29:16,900
there's a lot of people who I think would benefit
773
00:29:16,933 --> 00:29:18,666
if you're in the game
774
00:29:18,666 --> 00:29:21,300
from being able to see our survey that we did
775
00:29:21,900 --> 00:29:23,100
um how many people do you reckon
776
00:29:23,100 --> 00:29:24,766
are gonna come onto the website this year
777
00:29:24,766 --> 00:29:26,133
and we will have well
778
00:29:26,133 --> 00:29:27,133
I mean I think we
779
00:29:27,133 --> 00:29:28,266
we get rid around
780
00:29:28,266 --> 00:29:32,233
I think the last year is about 30 million page views um
781
00:29:32,400 --> 00:29:33,933
near enough 1 million unique visitors
782
00:29:33,933 --> 00:29:34,866
I believe uh
783
00:29:34,866 --> 00:29:37,200
without much of a push um
784
00:29:37,200 --> 00:29:39,700
and then it's the returning visitors uh
785
00:29:39,700 --> 00:29:41,100
because once you you
786
00:29:41,100 --> 00:29:42,800
once you've kind of been bitten by that
787
00:29:42,800 --> 00:29:45,133
like golf travel bug like you
788
00:29:45,133 --> 00:29:47,566
you just keep on going um
789
00:29:47,933 --> 00:29:49,400
I know for me personally
790
00:29:50,133 --> 00:29:51,466
like growing up in Canada
791
00:29:51,500 --> 00:29:53,733
just travel is a part of life uh
792
00:29:53,733 --> 00:29:55,300
you put on a lot of miles uh
793
00:29:55,300 --> 00:29:56,766
cause it's such a big place
794
00:29:56,900 --> 00:29:57,466
and kind of
795
00:29:57,466 --> 00:29:58,800
the clubs are always in the back of the car
796
00:29:58,800 --> 00:30:00,433
then you just stop at the next
797
00:30:00,500 --> 00:30:02,400
town or village that you kind of cross
798
00:30:02,700 --> 00:30:03,766
wherever you stop for the night
799
00:30:03,766 --> 00:30:04,666
you kind of think well
800
00:30:04,666 --> 00:30:06,400
I'll go and play there uh
801
00:30:06,400 --> 00:30:07,600
but when I came to the UK
802
00:30:07,600 --> 00:30:10,866
there's so much golf in such a small area
803
00:30:11,000 --> 00:30:12,766
that it's not just about playing what's available
804
00:30:12,766 --> 00:30:13,900
you actually have a choice
805
00:30:13,966 --> 00:30:15,566
do you wanna go here or there
806
00:30:15,633 --> 00:30:17,733
and that's where top 100 for me was like
807
00:30:17,733 --> 00:30:18,566
really important
808
00:30:18,566 --> 00:30:22,566
because I had the confidential guide um
809
00:30:23,066 --> 00:30:25,100
had a couple of older books that were written
810
00:30:25,100 --> 00:30:27,700
Donald Steel had one book that he wrote about the
811
00:30:27,700 --> 00:30:29,700
the links golf courses of Britain and Ireland
812
00:30:29,700 --> 00:30:30,266
I had that
813
00:30:30,266 --> 00:30:32,500
the confidential guide and a couple of others
814
00:30:32,500 --> 00:30:33,600
Frank Panic had had
815
00:30:33,600 --> 00:30:35,133
written a couple books that were kind of
816
00:30:35,133 --> 00:30:36,266
in the boot of the car
817
00:30:36,300 --> 00:30:38,066
and every time I would go somewhere new for work
818
00:30:38,066 --> 00:30:39,766
or for whatever it was holiday
819
00:30:39,800 --> 00:30:41,666
I would just kind of like take them out
820
00:30:41,666 --> 00:30:42,333
take a look at them
821
00:30:42,333 --> 00:30:44,800
and then read about whatever course was nearby
822
00:30:45,000 --> 00:30:48,766
and yeah then top 100 just kind of filled that
823
00:30:48,766 --> 00:30:50,433
filled that void after a while
824
00:30:50,600 --> 00:30:54,200
so it it's one of those where I think yeah
825
00:30:54,200 --> 00:30:56,800
distilled all those books into a website
826
00:30:56,800 --> 00:30:59,666
website into your phone exactly
827
00:30:59,866 --> 00:31:01,566
and and now we're at the point where
828
00:31:01,566 --> 00:31:01,966
I think
829
00:31:01,966 --> 00:31:06,200
we have a clear understanding of what our users
830
00:31:06,533 --> 00:31:09,966
want from us and we're just gonna get better at
831
00:31:09,966 --> 00:31:10,466
hopefully
832
00:31:10,466 --> 00:31:13,333
catering to that audience and delivering on that uh
833
00:31:13,333 --> 00:31:15,966
along with hopefully um
834
00:31:16,066 --> 00:31:18,700
doing a little bit better on content
835
00:31:18,700 --> 00:31:20,200
I think this year is a big I mean
836
00:31:20,200 --> 00:31:23,533
social media went mad this year for us um
837
00:31:23,533 --> 00:31:25,400
I think we probably doubled or
838
00:31:25,400 --> 00:31:26,066
or a bit better
839
00:31:26,066 --> 00:31:29,200
the amount of followers we had across the channels um
840
00:31:29,266 --> 00:31:31,366
which was really good no small part to
841
00:31:31,366 --> 00:31:33,566
to you and the help that you've given on
842
00:31:33,566 --> 00:31:35,866
on social media and then all of the
843
00:31:35,866 --> 00:31:38,033
the stuff that we've leveraged from the website
844
00:31:38,166 --> 00:31:42,300
but the the ability to now cater to a captive audience
845
00:31:42,300 --> 00:31:44,666
and give them what they are looking for
846
00:31:44,700 --> 00:31:46,466
with the insight that they've given us
847
00:31:46,700 --> 00:31:47,866
that's exciting prospect for us
848
00:31:47,866 --> 00:31:48,166
so yeah
849
00:31:48,166 --> 00:31:49,900
something I'm looking forward to in the New Year
850
00:31:50,533 --> 00:31:51,666
I think um
851
00:31:52,566 --> 00:31:54,700
is there anything that's happening next year
852
00:31:54,700 --> 00:31:56,300
that we would like to talk about
853
00:31:56,300 --> 00:31:57,400
I'm trying to think of
854
00:31:57,400 --> 00:31:58,933
we've got a lot going on next year
855
00:31:58,933 --> 00:32:01,100
but it's all kind of happening early on in the year
856
00:32:01,800 --> 00:32:03,133
um but because we've
857
00:32:03,133 --> 00:32:06,533
we've covered the membership yep
858
00:32:06,533 --> 00:32:08,566
we've got an exciting new membership product
859
00:32:08,566 --> 00:32:10,466
but we don't want to delve too deep
860
00:32:10,466 --> 00:32:11,533
because we haven't finalized
861
00:32:11,533 --> 00:32:13,166
all the things around it yet
862
00:32:13,866 --> 00:32:15,500
um we've got
863
00:32:17,133 --> 00:32:18,133
oh God trip planner
864
00:32:18,133 --> 00:32:19,266
a trip planner sorry
865
00:32:19,300 --> 00:32:20,666
I went absolutely dumb there
866
00:32:20,666 --> 00:32:23,733
I just lost every single thought in my brain for a sec
867
00:32:23,733 --> 00:32:25,500
do you know when you just go completely numb
868
00:32:25,500 --> 00:32:26,000
yeah yeah
869
00:32:26,000 --> 00:32:27,466
just like wow
870
00:32:27,933 --> 00:32:29,400
anyway it's been a long few days
871
00:32:29,400 --> 00:32:30,800
I have to admit to you guys
872
00:32:30,800 --> 00:32:32,566
it's been a long few days and
873
00:32:32,566 --> 00:32:34,866
but the you got the trip planner
874
00:32:34,866 --> 00:32:36,733
and they're both coming out early on in the year
875
00:32:36,733 --> 00:32:37,700
and should be yeah yeah
876
00:32:37,700 --> 00:32:39,166
definitely early on in the New Year
877
00:32:39,166 --> 00:32:41,666
and then we'll refine the reviews
878
00:32:41,733 --> 00:32:42,700
and then
879
00:32:42,700 --> 00:32:44,666
it's all quite exciting for the start of the year
880
00:32:44,666 --> 00:32:45,566
so keep a
881
00:32:45,566 --> 00:32:49,233
keep a note to the website over the next five months
882
00:32:49,300 --> 00:32:50,300
yeah we're hoping to
883
00:32:50,300 --> 00:32:51,900
I think travel wise uh
884
00:32:51,900 --> 00:32:53,833
I think content wise as well
885
00:32:54,000 --> 00:32:56,133
we're we're have some
886
00:32:56,133 --> 00:32:58,800
some help that we're we're bringing in to
887
00:32:58,800 --> 00:33:01,066
to try and up our game a little bit
888
00:33:01,066 --> 00:33:01,766
oh big time
889
00:33:01,766 --> 00:33:04,100
it's exciting content um
890
00:33:04,100 --> 00:33:07,400
and video particularly so hopefully you'll get to uh
891
00:33:07,400 --> 00:33:09,200
well you'll probably see a lot more of James
892
00:33:09,200 --> 00:33:12,000
a little bit more of me and I feel sorry for you guys
893
00:33:12,000 --> 00:33:13,766
yeah but I think
894
00:33:13,766 --> 00:33:15,566
and you also get to meet some of the other
895
00:33:15,566 --> 00:33:18,600
the members of the the Top 100 team as we uh
896
00:33:19,300 --> 00:33:21,133
we travel through the UK and uh
897
00:33:21,133 --> 00:33:25,033
the US so I think stateside um
898
00:33:26,200 --> 00:33:28,566
I don't think anything's been finalized yet
899
00:33:28,566 --> 00:33:30,100
but uh
900
00:33:30,600 --> 00:33:34,000
chances are we'll be back in Florida for the PGA Show
901
00:33:34,333 --> 00:33:35,133
uh
902
00:33:35,300 --> 00:33:37,866
a sneaky trip to South Carolina
903
00:33:38,133 --> 00:33:40,133
uh to try and uh
904
00:33:40,133 --> 00:33:41,066
see some of the
905
00:33:41,066 --> 00:33:43,700
the new courses in the hot bed that is Aiken
906
00:33:43,966 --> 00:33:46,400
so we're we're working on that currently uh
907
00:33:46,400 --> 00:33:48,300
but that looks like quite promising
908
00:33:48,300 --> 00:33:49,900
it's gonna be a good week of
909
00:33:49,900 --> 00:33:51,900
of golf um
910
00:33:52,400 --> 00:33:55,633
and then we've got some stuff on the continent
911
00:33:56,300 --> 00:33:58,566
uh and a few road trips here and there uh
912
00:33:58,566 --> 00:34:00,700
and then of course we should mention Lockhart uh
913
00:34:00,700 --> 00:34:03,666
the other side of kind of the sister company that uh
914
00:34:03,700 --> 00:34:06,066
works with with Top 100 um
915
00:34:06,533 --> 00:34:08,200
that's just going from strength to strength big time
916
00:34:08,200 --> 00:34:10,033
it's been an amazing
917
00:34:10,966 --> 00:34:13,500
I'm not involved with Lockhart um
918
00:34:13,900 --> 00:34:15,100
I don't get uh
919
00:34:15,100 --> 00:34:17,166
I don't get involved with it um
920
00:34:17,566 --> 00:34:20,100
just because I've got my hands full with Top 100
921
00:34:20,266 --> 00:34:23,300
but uh they are complementary companies
922
00:34:23,300 --> 00:34:26,166
and are very closely aligned
923
00:34:26,466 --> 00:34:27,900
but I mean it's
924
00:34:27,900 --> 00:34:29,133
it's just going from strength to strength
925
00:34:29,133 --> 00:34:30,133
the number of the events
926
00:34:30,133 --> 00:34:32,266
the calibre of the events the number of members
927
00:34:33,366 --> 00:34:35,333
it's incredible that's something we didn't talk about
928
00:34:35,333 --> 00:34:37,766
we do we are doing a number of events next year
929
00:34:37,766 --> 00:34:38,933
to be able to
930
00:34:38,933 --> 00:34:42,366
so keep an eye out on the website or on the socials
931
00:34:42,366 --> 00:34:45,600
cause we'll be at everyone's welcome uh
932
00:34:45,600 --> 00:34:47,466
to enter we'll be doing uh
933
00:34:48,200 --> 00:34:49,400
smallish groups
934
00:34:49,400 --> 00:34:52,600
and then trying to bring in new raiders
935
00:34:52,600 --> 00:34:54,000
and rankers from those groups
936
00:34:54,000 --> 00:34:56,933
to develop the depth of knowledge with
937
00:34:56,933 --> 00:34:58,866
throughout the countries yep
938
00:34:58,866 --> 00:35:00,500
and which is exciting because
939
00:35:00,500 --> 00:35:02,500
you also get to play some really good golf courses
940
00:35:02,500 --> 00:35:04,300
for good value yeah
941
00:35:04,300 --> 00:35:07,400
we we very much turn around to the golf clubs and say
942
00:35:07,400 --> 00:35:09,300
we are not making money off events
943
00:35:09,800 --> 00:35:12,666
we want you to we wanna bring people here
944
00:35:12,666 --> 00:35:14,700
so they experience your amazing golf course
945
00:35:14,766 --> 00:35:17,100
and we're gonna talk about it in a big group
946
00:35:17,300 --> 00:35:17,866
and the golf
947
00:35:17,866 --> 00:35:19,533
courses have actually been very kind to us
948
00:35:19,533 --> 00:35:21,966
and it's allowed a lot of people to play golf courses
949
00:35:21,966 --> 00:35:23,300
that maybe they wouldn't have been able to
950
00:35:23,300 --> 00:35:26,166
put the money up for those golf courses or yeah
951
00:35:26,400 --> 00:35:28,333
and uh get them involved in top 100
952
00:35:28,333 --> 00:35:30,000
so it's quite good fun so yeah
953
00:35:30,000 --> 00:35:31,333
looking forward to that I think we
954
00:35:31,333 --> 00:35:34,566
we did well in England this past year uh
955
00:35:34,566 --> 00:35:36,300
we'll we'll look to do a couple of more
956
00:35:36,300 --> 00:35:37,966
I think for England this year
957
00:35:37,966 --> 00:35:40,133
we're probably set uh
958
00:35:40,133 --> 00:35:43,366
we'll let the the work that we did this last year
959
00:35:43,366 --> 00:35:46,800
will build on that in 2026 um
960
00:35:46,800 --> 00:35:48,533
and then maybe back in 2027
961
00:35:48,533 --> 00:35:49,500
we'll start to look at
962
00:35:49,500 --> 00:35:51,266
there's just natural attrition to
963
00:35:51,266 --> 00:35:52,566
people's lives change and move on
964
00:35:52,566 --> 00:35:54,466
and priorities change etcetera etcetera
965
00:35:54,600 --> 00:35:55,800
so uh
966
00:35:55,800 --> 00:35:57,866
2026 we probably look like we're
967
00:35:57,866 --> 00:35:59,166
we're more or less set for
968
00:35:59,166 --> 00:36:00,033
for England
969
00:36:00,200 --> 00:36:03,233
but I think we'll be looking further up north Scotland
970
00:36:03,466 --> 00:36:03,900
yeah good
971
00:36:03,900 --> 00:36:05,600
we'll be doing a few up my way
972
00:36:05,600 --> 00:36:07,466
yeah and then if we can get over to
973
00:36:07,466 --> 00:36:09,433
to Ireland I still have
974
00:36:10,733 --> 00:36:14,000
I would say I've got bits and pieces of Ireland to
975
00:36:14,000 --> 00:36:16,166
to knock off but again
976
00:36:16,166 --> 00:36:18,300
spending the better part of two months
977
00:36:18,400 --> 00:36:20,666
almost three months in Ireland this year
978
00:36:20,900 --> 00:36:21,700
um
979
00:36:22,466 --> 00:36:24,866
that that helped fill a lot of those holes
980
00:36:24,866 --> 00:36:27,066
and see a lot of golf not just the top tier stuff
981
00:36:27,066 --> 00:36:31,900
but down in kind of the the 30 to 75 kind of ranking
982
00:36:32,000 --> 00:36:33,100
so yeah
983
00:36:33,100 --> 00:36:34,533
but it'd be really good to do some
984
00:36:34,533 --> 00:36:36,666
some more in Ireland um
985
00:36:37,166 --> 00:36:39,000
so yeah looking forward to
986
00:36:39,000 --> 00:36:40,433
to that um
987
00:36:40,666 --> 00:36:44,233
Scotland and Ireland this year with the events superb
988
00:36:44,333 --> 00:36:45,800
um I think that's everything
989
00:36:46,333 --> 00:36:47,666
um we've had a big year
990
00:36:48,200 --> 00:36:49,500
you've done a lot of work
991
00:36:49,666 --> 00:36:50,733
done a lot of work yeah
992
00:36:50,733 --> 00:36:52,533
and you've done a great job with it
993
00:36:52,533 --> 00:36:57,066
and the website's the best place I've seen it ever
994
00:36:57,733 --> 00:36:58,500
and yeah
995
00:36:58,500 --> 00:37:00,533
and we'll keep on building on that and going from it
996
00:37:00,533 --> 00:37:01,500
we got lots of I
997
00:37:01,500 --> 00:37:03,833
I think that's the thing is that it's uh
998
00:37:04,100 --> 00:37:05,866
you know you and I can come on and talk about this
999
00:37:05,866 --> 00:37:09,500
but we do have a a great team behind us uh
1000
00:37:09,566 --> 00:37:11,366
David makes that all possible
1001
00:37:11,500 --> 00:37:12,200
um yeah
1002
00:37:12,200 --> 00:37:13,766
sure he
1003
00:37:13,966 --> 00:37:15,733
he's an amazing uh
1004
00:37:15,733 --> 00:37:18,833
amazing guy to work with and to work for um
1005
00:37:19,100 --> 00:37:22,600
along with the the board etcetera all of that that uh
1006
00:37:23,200 --> 00:37:25,600
don't really have to deal too much with
1007
00:37:25,600 --> 00:37:27,600
because they let you crack on and
1008
00:37:27,600 --> 00:37:29,433
and do the work that they've given you to do
1009
00:37:29,533 --> 00:37:30,966
so that's been that's really good
1010
00:37:30,966 --> 00:37:33,466
so shout out to them and a big thanks for
1011
00:37:33,466 --> 00:37:35,900
for making this all possible um
1012
00:37:35,900 --> 00:37:38,300
but then also internally uh
1013
00:37:38,733 --> 00:37:40,400
we've got Rob we've got Robert
1014
00:37:40,400 --> 00:37:41,966
we've got Matt we've got Thomas
1015
00:37:41,966 --> 00:37:44,066
we've got Cody um
1016
00:37:44,166 --> 00:37:47,333
Luke will be starting with us in the New Year um
1017
00:37:47,333 --> 00:37:49,666
and then we've got a couple of other guys that uh
1018
00:37:49,666 --> 00:37:51,800
help us out ad hoc uh
1019
00:37:51,800 --> 00:37:53,166
they know who they are um
1020
00:37:53,166 --> 00:37:56,200
but their additions to to the team have all been very
1021
00:37:56,200 --> 00:37:59,166
very good and and have made it what it is
1022
00:37:59,166 --> 00:38:03,400
so although sometimes people hear from us and see us um
1023
00:38:03,400 --> 00:38:06,200
we're just a small part of a really competent team that
1024
00:38:06,200 --> 00:38:09,466
that gets a lot of work done so uh
1025
00:38:09,466 --> 00:38:10,600
yeah exciting
1026
00:38:10,600 --> 00:38:12,966
exciting to be a part of it and play a small role
1027
00:38:13,133 --> 00:38:15,333
that would have been a great Oscars acceptance speech
1028
00:38:15,333 --> 00:38:16,133
hahaha
1029
00:38:16,800 --> 00:38:19,000
I didn't even pull out that note or anything for my
1030
00:38:19,533 --> 00:38:20,400
Bill but that was yeah
1031
00:38:20,400 --> 00:38:21,866
you know who you are so yeah
1032
00:38:21,866 --> 00:38:22,966
well thank you very much guys
1033
00:38:22,966 --> 00:38:25,266
and all the work that you put in has been brilliant
1034
00:38:25,266 --> 00:38:26,600
and helped us all uh
1035
00:38:26,666 --> 00:38:28,966
helped the top 100 to grow where we are now
1036
00:38:28,966 --> 00:38:30,500
which is fantastic
1037
00:38:30,666 --> 00:38:33,800
and we'll see you all in the New Year
1038
00:38:33,800 --> 00:38:35,233
and you'll hear from us in the New Year
1039
00:38:35,266 --> 00:38:36,900
we might be doing something a wee bit different
1040
00:38:36,900 --> 00:38:37,866
over the New Year
1041
00:38:37,866 --> 00:38:40,266
cause there hasn't been many days off
1042
00:38:41,200 --> 00:38:44,366
there's a lot of work been going on and around
1043
00:38:44,366 --> 00:38:45,133
the podcast
1044
00:38:45,133 --> 00:38:47,433
where I've been working on something in the background
1045
00:38:47,866 --> 00:38:48,733
might be a bit of fun
1046
00:38:48,733 --> 00:38:51,000
just to see if you guys would enjoy
1047
00:38:51,900 --> 00:38:54,400
it's essentially an audiobook and
1048
00:38:54,400 --> 00:38:56,466
but of great golf architects
1049
00:38:56,466 --> 00:38:58,866
so we're gonna test that out over the New Year
1050
00:38:58,866 --> 00:39:00,166
give you something to listen to
1051
00:39:00,166 --> 00:39:02,900
but I think we've earned a well deserved couple
1052
00:39:02,900 --> 00:39:05,900
weeks of not running around
1053
00:39:05,933 --> 00:39:08,666
ha ha ha rubbing eggnog ha ha ha
1054
00:39:09,466 --> 00:39:10,200
so uh
1055
00:39:10,200 --> 00:39:12,733
thank you very much all of you have a great Christmas
1056
00:39:12,733 --> 00:39:14,500
have a great New Year and uh
1057
00:39:14,500 --> 00:39:15,566
thank you very much Jasper
1058
00:39:15,566 --> 00:39:18,133
thank you James for having me and uh yeah
1059
00:39:18,133 --> 00:39:21,166
I think that's us till next year sounds good
1060
00:39:21,500 --> 00:39:22,066
top 100
1061
00:39:22,066 --> 00:39:24,600
Golf courses.com has set the standard for golfers
1062
00:39:24,600 --> 00:39:27,766
worldwide and now you can wear that standard proudly
1063
00:39:27,900 --> 00:39:30,000
premium apparel and exclusive gear
1064
00:39:30,000 --> 00:39:31,800
for those who truly know the game
1065
00:39:32,133 --> 00:39:34,666
shop now at Top 100 Golf courses.com