Golf's GREATEST Logos with Fescue and Dunes

In this episode of Top 100 Clubhouse, host James Henderson sits down with Tim Neill and Joe Petrucci, the founders of Fescue and Dunes, to explore the fascinating intersection of golf course architecture, branding, and visual identity.

From their early beginnings to working with some of the game’s most recognisable clubs, Tim and Joe break down how logos shape perception, drive engagement, and elevate a club’s presence both on and off the course. The conversation dives into the cultural differences between UK and US golf markets, the rise of alternative logos, and what truly makes a golf club identity resonate.

Along the way, the group also shares personal favourites, discusses the enduring appeal of Royal Birkdale, and reflects on what defines a truly great golf trip.

Chapters

00:00 – Introduction
01:15 – The origin story of Fescue and Dunes
03:23 – How logos influence club visibility and perception
09:37 – Early challenges, navigating regulations, and dream collaborations
15:40 – Are golfers buying logos from clubs they’ve never played?
20:00 – Key differences between UK and US golf markets
32:00 – Alternative logos, marketing strategies, and member identity
39:29 – Favourite golf club logos
41:59 – Why Royal Birkdale stands out
44:00 – What makes a great golf trip & favourite courses

🔗 Useful Links

Top 100 Golf Courses Website 🛜
https://www.top100golfcourses.com/

Top 100 Golf Courses Official Merch 🧢
https://shop.top100golfcourses.com/

Lockhart Travel Club ✈️
https://www.lockharttravelclub.com/membership/

Instagram
https://www.instagram.com/officialtop100/

Transcript

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the clubs I know that today

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the only time they can sell something

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with their logo on it

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is when the golfer is physically standing

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in the pro shop

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we're gonna try and capture them after they've left

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we're gonna try and capture them at home

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we really kind of use fast

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human dunes to stay in front of golfers

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even when they're not on property

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for some clubs too

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is like you get to be next to the bucket list clubs

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just super important to be right there

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next to Port Marnick

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so that they can pick up more visitor traffic

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it's okay to wear that logo

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if you've visited but haven't played it

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haven't played it that's maybe a no no

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super curious are people buying logos on the platform

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clubs they haven't played

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I mean the game is an amateur game

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I mean the professional side of it

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you know

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there are idols and heroes and fun to watch them play

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but I mean if it weren't for amateur golf

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there would be no golf

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you have to remember when you play a golf course

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and you're out there for four hours or whatever

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you're only hitting the

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you're only hitting a ball for what

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15 minutes of that

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so there's a lot of time to look around

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hello and welcome to another episode of the Top 100

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Clubhouse podcast

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I'm your host James Henderson

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I'm Joan uh

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joined here by Tim and Joe from Fescu and June's

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how you doing gentlemen super yeah

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doing well thanks for having us on

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sorry

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I know you guys want the orange juice and lemonades

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in the shop

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cause a lot of Americans do not know about the joy

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that is an orange juice and lemonade

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tastes better when the sun's shining on your face

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I think like today right

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yeah Richard and Ben from Berkdale

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introduced us to this drink yesterday

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um

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it's fantastic and kind of perfect for a day like today

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do you know what

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I know people use Sprite in America is like

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I've seen as a lemonade right

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don't use Sprite Sprite it's too sweet

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you need like the classic Schweppes lemonade

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yeah yeah

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just makes it a lot better

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yeah

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and what we call lemonade is a little different than

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what I think uh

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is referred to as lemonade here

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the

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the kind of clear lemonade that you get in some of the

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chandies and

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and all that here oh yeah

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you guys have the lemonade

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I think yeah

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yeah exactly

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it's all cloudy yeah yeah

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no well

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um so gentlemen

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we're here because of uh Fest in june's

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we'll get to the club that we're at a wee bit later

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cause I know they're one of your clients and

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but just tell us where it all started

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how did it start this yeah

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so I uh

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started joining Joe on some trips overseas to play golf

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about four years ago um

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second round of golf I played was at Port Marnock

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I brought this beautiful white Milar

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Port Marcus shirt with a full color logo

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that within three weeks I had spilled red wine on um

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and my immediate reaction was like

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it's not a big deal

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I'll just go online and buy a replacement for it

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and that was like

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the first time that we really realized that

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that the clubs over here people love

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people wear their logos everywhere

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didn't really have a way to sell to people online

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and so that was kind of the origin of the

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of the company the first idea like was three

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almost four years ago

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went through a couple of machinations as well right

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uh when we decided that we would

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start working with clubs

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to help them build their online presence

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and e commerce

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our model initially was different than it is now right

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we were gonna help clubs build their own better

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you know tool sets and better stores online and

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and then they were gonna handle all the distribution

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sell through the stuff they had here

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and we didn't realize what a

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you know sort of logistical challenge it was for them

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and then we shifted it into kind of what we do today

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which is which is more centralized in its distribution

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I've seen a number of clubs that have tried to go

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that way I know North Berwick

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have their own online shop and sell

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all over the world yep

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and Martin's are very savvy yeah gentlemen

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so he knows what he's doing

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but I know

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there's a lot of pros that would

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have no experience of that

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and really it works even if they have their own shop

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because even today

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if a club or a pro runs their own online store

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that hassle of sending

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any merchandise into the United States today is

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it's enormous right

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and so we see some clubs that will keep their existing

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online store

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use it to sell into golfers in UK and Ireland

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Europe in particular

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but anything that's shipped overseas

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they'll use us for that so tell me a bit about uh

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the setup so what's your elevator pitch

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if I was a club that wanted to start using you guys

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sure we're very focused on uh

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people who have played

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a club at some point in their past

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and they want to relive those memories

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you know

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they were probably here with friends and family

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having a great time um

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and so those are our clients

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um and we really

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actively market to those people in the States currently

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um and just give them a really easy

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access point to getting all the logos on the favorite

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you know pieces from Johnny Owen

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straight down a bunch of other really great

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apparel partners that we work with

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you know and it's the easy button for them right

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they can come in and they can say

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I'd like a hat from Burke

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Dale and I'd like this jumper from Port Macquarie

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and I'd like a you know

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a polo from Dukes and you know

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it's nice and tidy one package

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their shopping experience

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lasts for a minute and a half

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and they get everything that they want

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and for the clubs I think they know

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like they know that today

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the only time they can sell something

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with their logo on it is when the golfer is physically

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standing in the pro shop and 90% of the cases

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and so like the key to the pitch for us is like look

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we're gonna try and capture them after they've left

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we're gonna try and capture them at home

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we're gonna try and get in front of their spouses

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and kids around the holidays because

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you know famously

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golfers are tough to buy for

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like spouses

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and kids never know what to get their dad

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or their husband for gifts

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and so we really kind of use fescue and dunes

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to stay in golfers

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in front of golfers even when they're not on property

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the other part of the pitch for some clubs too

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is like you get to be next to the bucket list clubs

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so for most trips like you'll go on

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let's say you're playing six rounds

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probably four of those rounds are bucket list clubs

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and then you're filling them in with some other

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really fantastic golf courses

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so for clubs like Royal Dublin

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it's just super important to

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be right there next to Portmarnock

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so that they can pick up more visitor traffic

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cov see up in in in Scotland

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the same hailing down in the south of England

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a brilliant golf course that not many people play

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like being on the platform

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where we're constantly marketing to golfers

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who've played these bucket list courses

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the Royals the open rota courses

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and being right there

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next to them is super valuable to them too

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well

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that's why there's a bit of symmetry top 100 really

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because that's the same reason top 100 exists sure

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everyone knows the bucket list stuff

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but they don't know what's next

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and what's next is sometimes just totally fantastic and

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and

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and surprising and blows you away as Joe likes to say

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like you might walk off Connemara and be like well

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that's the best golf course I've ever played yeah

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sunny day like today like you're in these golf courses

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and every golf course can be brilliant yeah

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don't you do that you kind of

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you get done with the place

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and you're sitting around having a pint after

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with your buddies and you're like

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somebody's gonna say I should

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I should buy a house around here

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isn't that the way that you should judge how uh

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how much fun you shouldn't encourage that though

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because you want to sell shirts to them back home

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we'll get them eventually we'll catch them yeah um

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yeah so it's it is a such a cool concept and it allows

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particularly for golf clubs

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it's a great opportunity for them

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to be able to make a little bit more cash from yeah

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yeah their pro shop because as we all know

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there's huge rising costs and looking after

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maintaining places like we are here today

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but the

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issue for them is trying to find extra revenue streams

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without making golf sure

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not prohibitively expensive

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yeah and look

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I mean I think if you really step back a bit from it

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and think about the lifetime value

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of every visitor to a club

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you know

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how many times are you lucky enough to get to Berkley

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where we're sat right now

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I mean you count on one hand over a lifetime right

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and so if we can help in some little way

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generate a little more revenue and

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and eventually we're present enough in somebody's uh

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day to day experience

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that they decide to come back here

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one more time than they maybe otherwise would have

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I mean that's a big win for the club

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um you know

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and I

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I think that's something that we don't articulate well

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probably when we talk to clubs

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cause it's very focused on like products and commerce

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yeah but I mean

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that's really a piece of the puzzle

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which is why we're super excited to have clubs like

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Kobe see

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and you know why dingle on

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you know just so that if you own a really nice jumper

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right yeah

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that has a Burkdale logo on it or a KFC logo on it

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or whoever

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and it's been your favorite jumper your whole life

258
00:09:02,566 --> 00:09:04,100
of course you're wanting to go back there

259
00:09:04,100 --> 00:09:04,966
ha ha ha yeah

260
00:09:04,966 --> 00:09:05,766
exactly

261
00:09:05,966 --> 00:09:06,533
and you know this

262
00:09:06,533 --> 00:09:08,833
in the States nobody wears business attire anymore

263
00:09:08,833 --> 00:09:12,166
so you walk into any boardroom and it's just logos

264
00:09:12,900 --> 00:09:15,866
and the more obscure the logo sort of the better right

265
00:09:15,866 --> 00:09:16,933
we all I mean

266
00:09:16,933 --> 00:09:18,333
we watch our friends come on these trips

267
00:09:18,333 --> 00:09:20,333
I've been dragging people over here um

268
00:09:20,633 --> 00:09:21,600
for years

269
00:09:22,133 --> 00:09:23,166
and I watch guys that

270
00:09:23,166 --> 00:09:25,500
otherwise wouldn't spend a lot of money in a pro shop

271
00:09:25,500 --> 00:09:28,566
just empty their wallet like day after day

272
00:09:28,566 --> 00:09:29,633
and then the problem is like

273
00:09:29,633 --> 00:09:31,266
well how do I get this stuff home

274
00:09:31,500 --> 00:09:33,533
you know and they'll look at a

275
00:09:33,533 --> 00:09:35,600
you know an Ivanhoe sweater

276
00:09:35,700 --> 00:09:37,600
piece that you wouldn't see in the States and

277
00:09:38,466 --> 00:09:39,533
you know you might want it

278
00:09:39,533 --> 00:09:41,733
but you don't have room

279
00:09:41,733 --> 00:09:44,066
and so how does a club capitalize on that

280
00:09:44,066 --> 00:09:44,533
I mean that's

281
00:09:44,533 --> 00:09:46,300
that was kind of part of our Yep

282
00:09:46,300 --> 00:09:47,633
challenge early right

283
00:09:47,633 --> 00:09:50,366
um you don't have Ivanhoe in the States

284
00:09:51,066 --> 00:09:52,166
no no no

285
00:09:52,166 --> 00:09:54,033
it's such good stuff I know

286
00:09:54,033 --> 00:09:55,233
I guess it is cold weather

287
00:09:55,233 --> 00:09:58,233
so a lot of states you just shut down when it gets cold

288
00:09:58,466 --> 00:09:59,633
people aren't good at planning

289
00:09:59,633 --> 00:10:01,233
we we've Learned that um

290
00:10:01,533 --> 00:10:04,766
you can have the best rain gear available on a website

291
00:10:05,000 --> 00:10:05,833
but if the sun's out

292
00:10:05,833 --> 00:10:07,766
nobody's thinking about buying rain gear yeah

293
00:10:07,766 --> 00:10:10,733
they buy it on property when it's raining sideways

294
00:10:10,866 --> 00:10:12,133
and they they forgot it

295
00:10:12,133 --> 00:10:14,633
they need something so there's definitely and

296
00:10:14,633 --> 00:10:16,166
and I do think over time

297
00:10:16,166 --> 00:10:18,933
it would be great to bring some of those brands over

298
00:10:18,933 --> 00:10:21,833
and have them in the marketplace unfortunately

299
00:10:21,833 --> 00:10:24,333
like the situation today makes that difficult

300
00:10:24,333 --> 00:10:25,633
so we do have right

301
00:10:25,633 --> 00:10:28,266
we do have the link waterproof stuff on our website

302
00:10:28,266 --> 00:10:30,266
which is fantastic gear

303
00:10:30,666 --> 00:10:32,033
but we Learned the hard way like

304
00:10:32,033 --> 00:10:33,333
like the clubs Learned

305
00:10:33,333 --> 00:10:36,566
when they tried to ship things overseas to golfers um

306
00:10:36,566 --> 00:10:39,066
it's just really difficult to bring products in yeah

307
00:10:39,066 --> 00:10:40,866
so from the outside I

308
00:10:40,866 --> 00:10:42,566
we're definitely not a political podcast

309
00:10:42,566 --> 00:10:45,000
but actually the tariffs have kind of encouraged

310
00:10:45,166 --> 00:10:46,666
the setting up for this business

311
00:10:46,700 --> 00:10:48,533
we're one of the few companies that

312
00:10:48,533 --> 00:10:50,233
I think that the tariffs

313
00:10:50,233 --> 00:10:52,833
create a compelling reason to really think about this

314
00:10:52,833 --> 00:10:55,366
because that it used to be super

315
00:10:55,366 --> 00:10:57,166
it was always a pain for

316
00:10:57,166 --> 00:11:00,133
for pros and GMS and retail shop staff

317
00:11:00,133 --> 00:11:01,866
if somebody bought something online

318
00:11:02,166 --> 00:11:03,733
they'd have to pull it out of the back

319
00:11:03,733 --> 00:11:05,633
it's usually a different inventory system

320
00:11:05,633 --> 00:11:08,666
they'd have to trust that somebody would remember to to

321
00:11:08,666 --> 00:11:10,633
to take it out of inventory

322
00:11:10,833 --> 00:11:12,066
they'd have to package it

323
00:11:12,066 --> 00:11:14,366
somebody would then go drive into town

324
00:11:14,366 --> 00:11:15,633
stand in line at the post office

325
00:11:15,633 --> 00:11:18,133
send it to a golfer in the US Customs paperwork

326
00:11:18,233 --> 00:11:21,433
and God help them if it got returned right

327
00:11:21,433 --> 00:11:24,033
so it was already bad um

328
00:11:24,033 --> 00:11:25,633
it was already a hard process

329
00:11:25,633 --> 00:11:27,733
already a really big pain point for clubs

330
00:11:28,466 --> 00:11:30,900
and the tariffs have just escalated

331
00:11:30,900 --> 00:11:32,733
it's made it even worse for clubs

332
00:11:32,733 --> 00:11:33,833
so yes we are

333
00:11:34,366 --> 00:11:37,100
it there is a part of what we do that solves for

334
00:11:37,100 --> 00:11:38,533
that problem for sure yeah

335
00:11:38,533 --> 00:11:39,300
clubs want to

336
00:11:39,300 --> 00:11:41,700
make sure that their visitors have a great experience

337
00:11:41,700 --> 00:11:43,633
and a frictionless sort of experience

338
00:11:43,633 --> 00:11:46,600
and so if we take away some of the hard bits

339
00:11:46,666 --> 00:11:48,900
and make it easier for them to give

340
00:11:48,900 --> 00:11:51,666
you know guests just a really wonderful day

341
00:11:51,933 --> 00:11:53,500
you know that's a win for all of us

342
00:11:53,500 --> 00:11:53,933
yeah right

343
00:11:53,933 --> 00:11:55,666
what was the big clubs that first signed up

344
00:11:55,666 --> 00:11:57,800
what was who was the first club first

345
00:11:57,900 --> 00:12:00,600
uh Dingle was the first yes

346
00:12:00,900 --> 00:12:02,033
um County Sligo

347
00:12:02,033 --> 00:12:03,966
I think was the first signed agreement

348
00:12:03,966 --> 00:12:04,700
yep um

349
00:12:04,700 --> 00:12:05,633
and then uh

350
00:12:05,633 --> 00:12:07,466
Francis at Portmarnock

351
00:12:07,666 --> 00:12:09,666
was the first big club that we got yeah

352
00:12:09,666 --> 00:12:11,233
and and getting

353
00:12:11,233 --> 00:12:13,766
we got Dukes right away then we got Dukes and drumolin

354
00:12:13,766 --> 00:12:15,033
and drumolin pretty much right away

355
00:12:15,033 --> 00:12:16,333
and those were our five launch clubs

356
00:12:16,333 --> 00:12:17,833
yeah and then

357
00:12:17,833 --> 00:12:21,466
we Learned pretty quickly that we needed more volume

358
00:12:22,333 --> 00:12:24,500
or we need more club logo volume and

359
00:12:24,500 --> 00:12:29,266
and so then the next big one was Royal Saint George's

360
00:12:29,366 --> 00:12:30,700
and I think Collins and Clare

361
00:12:30,700 --> 00:12:32,733
just has so much respect in the industry

362
00:12:32,900 --> 00:12:35,166
um that Royal Saint George's came

363
00:12:35,433 --> 00:12:36,500
when they came on board

364
00:12:36,500 --> 00:12:38,866
like people stopped and had to pay attention to what we

365
00:12:38,866 --> 00:12:40,133
were doing yeah

366
00:12:40,133 --> 00:12:41,433
it makes a big difference

367
00:12:41,433 --> 00:12:43,100
particularly for you guys approaching clubs

368
00:12:43,100 --> 00:12:45,333
when you can say Port Marrick and uh

369
00:12:45,333 --> 00:12:46,533
Roswell George Roswell

370
00:12:46,533 --> 00:12:48,033
George is probably the most old school

371
00:12:48,033 --> 00:12:49,766
classic club in England sure

372
00:12:49,766 --> 00:12:52,566
exactly when they're paying attention is yeah

373
00:12:52,566 --> 00:12:53,833
it makes a big difference

374
00:12:53,833 --> 00:12:54,333
yeah yeah

375
00:12:54,333 --> 00:12:55,533
and when they recognize that

376
00:12:55,533 --> 00:12:56,933
commercialization of the logo

377
00:12:56,933 --> 00:12:57,766
and their brand

378
00:12:57,933 --> 00:12:59,466
is something that they need to pay a lot of

379
00:12:59,466 --> 00:13:00,033
attention to

380
00:13:00,033 --> 00:13:03,266
we become another tool that they can use to just

381
00:13:03,266 --> 00:13:04,566
you know spread that brand

382
00:13:04,566 --> 00:13:06,166
which is great yeah

383
00:13:06,466 --> 00:13:07,166
and then we

384
00:13:07,166 --> 00:13:10,366
we've been over a number of times and spending times

385
00:13:10,700 --> 00:13:11,666
spending time with the pros

386
00:13:11,666 --> 00:13:13,500
and GMS here has been totally essential

387
00:13:13,500 --> 00:13:17,433
for us we came over for an event in the fall

388
00:13:17,433 --> 00:13:19,333
and got to meet with a ton of pros

389
00:13:19,633 --> 00:13:21,766
and that's really so we went from

390
00:13:21,766 --> 00:13:24,633
I think at the end of 2025

391
00:13:24,633 --> 00:13:27,133
we had 18 clubs on board

392
00:13:27,300 --> 00:13:29,100
which so we beat our kind of our

393
00:13:29,100 --> 00:13:32,133
our kind of hoped for number out of the gates

394
00:13:32,366 --> 00:13:34,933
and the response since then has been uh

395
00:13:34,933 --> 00:13:39,000
just incredible I think we're at 32 signed clubs today

396
00:13:39,300 --> 00:13:43,366
expect to be at probably 45 to 50 by uh

397
00:13:43,366 --> 00:13:44,733
may of this year yep

398
00:13:44,733 --> 00:13:46,266
that's amazing yeah

399
00:13:46,700 --> 00:13:49,700
is there a what club would be your highlight

400
00:13:49,700 --> 00:13:51,433
what would be the one that you'd want to sign

401
00:13:51,433 --> 00:13:52,933
that you haven't signed oh

402
00:13:54,366 --> 00:13:54,833
uh

403
00:13:54,833 --> 00:13:57,633
should we do this based on places we love to play more

404
00:13:57,633 --> 00:13:59,800
you love to play the person

405
00:14:00,300 --> 00:14:02,566
the personal choice not the financial choice

406
00:14:02,566 --> 00:14:06,033
I would love to get a royal tornament um

407
00:14:06,033 --> 00:14:08,100
it's such a special place the

408
00:14:08,100 --> 00:14:08,966
the the

409
00:14:08,966 --> 00:14:12,333
um the golf course is unbelievable

410
00:14:12,333 --> 00:14:14,566
I played it for the first time last summer

411
00:14:14,766 --> 00:14:16,633
Neil and his team are phenomenal

412
00:14:16,633 --> 00:14:19,633
just really great people um

413
00:14:19,766 --> 00:14:23,500
logo is super solid and interesting and not like a

414
00:14:23,500 --> 00:14:26,300
many other logos in golf it kind of treads a thin

415
00:14:26,300 --> 00:14:28,833
like a nice line between an old

416
00:14:28,833 --> 00:14:29,700
traditional crest

417
00:14:29,700 --> 00:14:31,433
and something that feels a little bit newer

418
00:14:31,433 --> 00:14:32,833
and fresher um

419
00:14:32,833 --> 00:14:35,466
so I think probably Dornick is probably No. 1 for me

420
00:14:36,266 --> 00:14:36,866
yeah I

421
00:14:36,866 --> 00:14:39,033
I think for me it might be Prestwick

422
00:14:39,033 --> 00:14:42,133
I mean I just remember the first time playing Prestwick

423
00:14:42,366 --> 00:14:45,166
and thinking I've never seen a hole like that before

424
00:14:45,166 --> 00:14:46,133
and and

425
00:14:46,166 --> 00:14:49,933
you know playing at many of the top 100

426
00:14:50,666 --> 00:14:51,700
uh in the GBI

427
00:14:51,700 --> 00:14:53,466
I mean there are holes there that you just haven't

428
00:14:53,466 --> 00:14:54,566
you don't see anywhere else

429
00:14:54,566 --> 00:14:56,000
and so uh

430
00:14:56,166 --> 00:14:58,633
David Fleming was very nice to me when I first met him

431
00:14:58,633 --> 00:15:01,366
10 or 12 years ago and I always loved that place

432
00:15:01,366 --> 00:15:02,133
and so I that

433
00:15:02,133 --> 00:15:04,166
that might be that might be the one for me

434
00:15:04,366 --> 00:15:06,500
yeah we'd like to round out some of the Ireland courses

435
00:15:06,500 --> 00:15:07,100
too like yeah

436
00:15:07,100 --> 00:15:08,533
Portrush is just yeah

437
00:15:08,533 --> 00:15:10,466
it's just such a fantastic place too

438
00:15:10,700 --> 00:15:12,300
um so someplace like Portrush would be great

439
00:15:12,300 --> 00:15:14,233
have you spoken to Gary at Portrush

440
00:15:14,866 --> 00:15:16,666
we have we have with uh

441
00:15:16,666 --> 00:15:18,000
Danny there um

442
00:15:18,133 --> 00:15:19,166
and so yeah

443
00:15:19,166 --> 00:15:21,300
it's a kind of ongoing conversation with them yeah

444
00:15:21,300 --> 00:15:22,100
we'll be there in a month

445
00:15:22,100 --> 00:15:23,766
so we've got another tour coming

446
00:15:24,066 --> 00:15:25,166
spending a lot of time over here

447
00:15:25,166 --> 00:15:26,633
so very good great

448
00:15:26,933 --> 00:15:28,433
well when you coming up to Scotland

449
00:15:29,333 --> 00:15:32,466
we are scheduled up in Scotland in July and August

450
00:15:32,466 --> 00:15:34,166
so we'll be back in England

451
00:15:34,166 --> 00:15:37,833
we're in um Ireland in April for a couple of weeks

452
00:15:37,833 --> 00:15:38,066
we got

453
00:15:38,066 --> 00:15:40,166
I think we're meeting with 20 clubs while we're there

454
00:15:40,166 --> 00:15:41,833
some current clubs that

455
00:15:41,866 --> 00:15:45,433
are on the platform that we haven't played yet um

456
00:15:45,433 --> 00:15:47,300
and then we've got a couple of other markets

457
00:15:47,300 --> 00:15:49,333
we need to hit Australia and Portugal

458
00:15:49,633 --> 00:15:51,433
we're back in England for the open

459
00:15:51,433 --> 00:15:53,666
and then up to Scotland um

460
00:15:53,666 --> 00:15:55,333
because we definitely need to beef up our

461
00:15:55,333 --> 00:15:56,833
our Scottish presence for sure right

462
00:15:56,833 --> 00:15:58,333
let's be honest OK

463
00:15:59,266 --> 00:16:02,633
this is a this is a trick right right

464
00:16:02,633 --> 00:16:03,533
you guys are all

465
00:16:03,533 --> 00:16:06,633
you're doing this for so you can get cheap gold right

466
00:16:07,433 --> 00:16:08,800
are we that transparent

467
00:16:09,366 --> 00:16:12,133
this is so you know

468
00:16:12,366 --> 00:16:14,166
one of the things that we're happy to pay for

469
00:16:14,166 --> 00:16:15,833
always and forever is you know

470
00:16:15,833 --> 00:16:20,133
swag and like most guys and it just seems like

471
00:16:20,566 --> 00:16:22,300
you know boxes of new

472
00:16:22,300 --> 00:16:24,300
cool things show up at the office all the time

473
00:16:24,300 --> 00:16:25,200
don't they and then we

474
00:16:25,433 --> 00:16:26,766
we're here and you know

475
00:16:26,766 --> 00:16:27,866
sitting with Michael last night

476
00:16:27,866 --> 00:16:29,033
he says you know

477
00:16:29,033 --> 00:16:30,500
after we meet at Hoylake tomorrow

478
00:16:30,500 --> 00:16:31,766
do you just want to go play

479
00:16:31,966 --> 00:16:34,300
I mean yeah yes haha

480
00:16:34,300 --> 00:16:35,166
thank you yes

481
00:16:35,166 --> 00:16:35,966
haha yes

482
00:16:36,333 --> 00:16:37,266
and I and I do think that

483
00:16:37,266 --> 00:16:39,066
other part that can be a little bit painful though

484
00:16:39,066 --> 00:16:40,733
is that we go to a lot of clubs

485
00:16:40,900 --> 00:16:43,300
we were at a number of clubs in Surrey this week

486
00:16:43,300 --> 00:16:45,266
and you're out there looking at the golf course

487
00:16:45,266 --> 00:16:47,566
the golf clubs are in the back sun shining and you know

488
00:16:47,566 --> 00:16:48,466
they're not coming out

489
00:16:48,466 --> 00:16:50,300
which is like you kind of put on your list of like

490
00:16:50,300 --> 00:16:52,066
boy do I need to get back to this one

491
00:16:52,066 --> 00:16:53,300
because this is and then is OK to wear that logo

492
00:16:54,633 --> 00:16:56,333
if you've visited but haven't played

493
00:16:56,333 --> 00:16:58,033
we haven't played it that's maybe a no no

494
00:16:58,100 --> 00:16:59,566
I don't know I think it's still a no no

495
00:16:59,566 --> 00:17:02,300
I think it is although maybe with a hat

496
00:17:02,300 --> 00:17:04,466
like I think we go with this debate all the time

497
00:17:04,466 --> 00:17:05,566
like we're we're super curious

498
00:17:05,566 --> 00:17:09,966
like our people buying logos on the platform for clubs

499
00:17:09,966 --> 00:17:11,066
they haven't played

500
00:17:11,633 --> 00:17:13,433
and we have some theories that

501
00:17:13,433 --> 00:17:16,800
that hats are okay because we see a lot of hat sales

502
00:17:17,066 --> 00:17:20,366
and we see a lot of hat sales in particular for Dukes

503
00:17:20,366 --> 00:17:23,133
which is just such a a great logo just a really

504
00:17:23,133 --> 00:17:24,733
really good logo um

505
00:17:24,733 --> 00:17:26,466
and so we're curious like we

506
00:17:26,633 --> 00:17:27,866
we're wondering like always

507
00:17:27,866 --> 00:17:29,166
like we know the guys who come in

508
00:17:29,166 --> 00:17:31,866
and they buy a shirt from Dingle

509
00:17:31,866 --> 00:17:35,700
and a 1/4 zip from Dukes and they buy a

510
00:17:35,700 --> 00:17:37,633
a Trillie hoodie we're like okay

511
00:17:37,633 --> 00:17:40,166
that guy's probably played the southwest yeah

512
00:17:40,700 --> 00:17:42,466
somebody comes in and just buys a Dukes hat

513
00:17:42,466 --> 00:17:43,166
we're curious

514
00:17:43,166 --> 00:17:45,566
like we just don't know if they've played it or not

515
00:17:45,766 --> 00:17:47,033
we think hats might be the safe space

516
00:17:47,033 --> 00:17:47,966
yeah could be

517
00:17:47,966 --> 00:17:49,433
yeah it's a good question though

518
00:17:49,433 --> 00:17:51,100
where is where is it acceptable

519
00:17:51,100 --> 00:17:53,066
are you allowed to play with a golf ball

520
00:17:53,066 --> 00:17:54,600
that has a logo from a club

521
00:17:54,633 --> 00:17:57,500
are you allowed to use a a marker say yeah

522
00:17:57,500 --> 00:17:57,933
there's no

523
00:17:57,933 --> 00:18:00,566
there's not a Stolen Valor sort of component to it

524
00:18:00,566 --> 00:18:03,633
like my son wears logos I

525
00:18:03,633 --> 00:18:05,633
you know I'll bring him back things from

526
00:18:05,633 --> 00:18:07,900
from all these trips and he happily wears them

527
00:18:07,900 --> 00:18:09,833
how about how about the Masters logo

528
00:18:09,833 --> 00:18:13,266
Augusta does it because they're venture well

529
00:18:13,266 --> 00:18:14,266
essentially the same thing

530
00:18:14,266 --> 00:18:16,566
and as a non member where you have

531
00:18:16,566 --> 00:18:18,133
you can't get the a N G

532
00:18:18,133 --> 00:18:19,466
C C right correct

533
00:18:19,466 --> 00:18:19,700
right

534
00:18:19,700 --> 00:18:24,266
so then it most of these people are wearing are patrons

535
00:18:24,866 --> 00:18:26,566
so I've walked the golf course

536
00:18:27,166 --> 00:18:29,833
would that mean that they can't wear that logo

537
00:18:29,866 --> 00:18:31,233
well there's a broader question

538
00:18:31,233 --> 00:18:32,900
question about tournament logos sure

539
00:18:32,900 --> 00:18:33,566
yeah like

540
00:18:33,566 --> 00:18:36,266
I mean we just watched the open at Portrush last year

541
00:18:36,266 --> 00:18:37,566
clearly we're sitting on the grounds of

542
00:18:37,566 --> 00:18:39,266
the host of this year's open

543
00:18:39,666 --> 00:18:41,433
can you wear a Birkdale logo

544
00:18:41,433 --> 00:18:42,633
just because you watch the tournament

545
00:18:42,633 --> 00:18:44,600
love the tournament um

546
00:18:44,633 --> 00:18:45,433
you wear that yeah

547
00:18:45,433 --> 00:18:47,833
that's a good question but I guess in America

548
00:18:47,833 --> 00:18:49,233
it's a wee bit different because

549
00:18:49,466 --> 00:18:52,833
the access to these clubs are very much member only

550
00:18:52,866 --> 00:18:54,266
we're from Washington DC

551
00:18:54,266 --> 00:18:57,866
so does Burning Tree or congressional want to have

552
00:18:57,866 --> 00:19:00,066
you know commercialization of their logo or not

553
00:19:00,066 --> 00:19:02,866
I mean it's just a totally different model and um

554
00:19:03,066 --> 00:19:04,000
I mean look

555
00:19:04,033 --> 00:19:06,833
as much as we love all of the private golf in America

556
00:19:06,833 --> 00:19:07,433
and are lucky

557
00:19:07,433 --> 00:19:09,233
enough to get to play some really great places

558
00:19:09,366 --> 00:19:13,233
I think what we would prefer is that that you know

559
00:19:13,233 --> 00:19:16,566
you can if you live here you can be a you know

560
00:19:16,566 --> 00:19:19,166
local plumber and probably be sitting

561
00:19:19,166 --> 00:19:20,666
right next to the CEO of a company

562
00:19:20,666 --> 00:19:21,966
and you're both mates and members

563
00:19:21,966 --> 00:19:23,700
and play Saturday games together here

564
00:19:23,700 --> 00:19:25,300
and it's affordable for everyone and

565
00:19:25,300 --> 00:19:27,400
you know access is super important

566
00:19:27,533 --> 00:19:28,766
yeah no absolutely

567
00:19:28,766 --> 00:19:32,266
I completely agree it the I think the variety

568
00:19:33,066 --> 00:19:35,100
this is gonna be a really random conversation

569
00:19:35,100 --> 00:19:37,033
I'm just gonna take a Tangent yeah

570
00:19:37,033 --> 00:19:40,100
so the Enlightenment in Edinburgh

571
00:19:40,100 --> 00:19:42,466
where you had the likes of Hume and

572
00:19:43,633 --> 00:19:45,133
oh god what's his name

573
00:19:45,833 --> 00:19:47,233
that's really annoying me

574
00:19:48,766 --> 00:19:52,633
Adam who basically created economics right

575
00:19:52,633 --> 00:19:53,233
yeah yeah

576
00:19:53,233 --> 00:19:56,233
and so they think the reason that happened

577
00:19:56,300 --> 00:19:59,333
is because of the fact that Adam was so built up

578
00:19:59,333 --> 00:20:01,966
and they had flats within stairwells yeah

579
00:20:01,966 --> 00:20:05,433
so you had a judge you had a maid you had a butcher

580
00:20:05,433 --> 00:20:08,100
you had all sharing yep one stairwell

581
00:20:08,100 --> 00:20:08,300
so

582
00:20:08,300 --> 00:20:11,933
you had a cross platform of information being shared

583
00:20:12,266 --> 00:20:14,533
down and through class systems

584
00:20:14,533 --> 00:20:17,800
yeah and people started to take notice of different

585
00:20:18,166 --> 00:20:20,166
areas of class it was really interesting

586
00:20:20,166 --> 00:20:20,666
that's yeah

587
00:20:20,666 --> 00:20:22,533
one of the main reasons I think that happened

588
00:20:22,533 --> 00:20:23,933
and it happens in golf clubs

589
00:20:23,933 --> 00:20:26,666
we have it doesn't matter what you do we

590
00:20:26,666 --> 00:20:28,233
we we were talking about this at

591
00:20:28,533 --> 00:20:30,933
for me earlier with Charles like uh

592
00:20:32,733 --> 00:20:33,766
I have a a

593
00:20:33,900 --> 00:20:34,966
you know according to me

594
00:20:34,966 --> 00:20:37,566
I have probably 150 best friends

595
00:20:37,566 --> 00:20:38,433
you know 100

596
00:20:38,566 --> 00:20:41,566
120 of them I met through my club

597
00:20:41,566 --> 00:20:45,800
and I don't know what 90 of them do for a living

598
00:20:46,566 --> 00:20:47,433
you know I don't

599
00:20:47,533 --> 00:20:49,666
I have no idea but I know that we we

600
00:20:49,733 --> 00:20:51,100
I know what their handicap is

601
00:20:51,100 --> 00:20:52,466
and whether or not they got a new driver

602
00:20:52,466 --> 00:20:54,133
and how they're hitting it

603
00:20:54,133 --> 00:20:56,500
because we're picking teams on the weekend and

604
00:20:56,500 --> 00:20:59,166
you know you just have a pine after and it's all

605
00:20:59,166 --> 00:21:01,733
it's all good and it just levels everything right

606
00:21:01,733 --> 00:21:02,466
I would just say to that

607
00:21:02,466 --> 00:21:05,533
like one of the other reasons why festivity was created

608
00:21:05,533 --> 00:21:06,133
besides this like

609
00:21:06,133 --> 00:21:08,666
very obvious need and personal desires

610
00:21:08,666 --> 00:21:11,666
to be able to go back and buy things for these courses

611
00:21:11,666 --> 00:21:14,433
and experiences that we loved um

612
00:21:14,433 --> 00:21:17,866
we really like that golf is affordable that you the

613
00:21:17,866 --> 00:21:21,466
the top golf courses in England and Ireland Scotland

614
00:21:21,466 --> 00:21:22,266
um

615
00:21:22,266 --> 00:21:24,666
it's still affordable to be a member if you're a local

616
00:21:24,666 --> 00:21:26,233
and and it's subsidized in

617
00:21:26,233 --> 00:21:28,233
in large part by visiting golfers

618
00:21:28,633 --> 00:21:30,033
and so we'd like this

619
00:21:30,033 --> 00:21:32,300
idea of helping clubs maximize revenue

620
00:21:32,300 --> 00:21:33,733
from those visiting golfers

621
00:21:33,733 --> 00:21:35,200
um because I think

622
00:21:35,666 --> 00:21:36,100
you know in

623
00:21:36,100 --> 00:21:37,133
in the back of our minds

624
00:21:37,133 --> 00:21:40,100
like it feels like a slightly better model um

625
00:21:40,100 --> 00:21:42,500
where people of all stripes that love golf

626
00:21:42,500 --> 00:21:44,366
get to be members of the clubs

627
00:21:44,366 --> 00:21:46,100
that are closest to them yep

628
00:21:46,100 --> 00:21:48,233
um it's a really great community of people

629
00:21:48,266 --> 00:21:48,933
I'm here yeah

630
00:21:48,933 --> 00:21:50,833
for sure there's a proper community

631
00:21:50,833 --> 00:21:51,766
yeah it's very cool

632
00:21:51,766 --> 00:21:54,833
let's go into a wee bit about the brands of Fest skin

633
00:21:54,833 --> 00:21:56,333
jeans what brands do you operate in

634
00:21:56,333 --> 00:21:59,566
cause I know from the UK market

635
00:21:59,566 --> 00:22:02,333
there's maybe three or four major companies that

636
00:22:02,366 --> 00:22:04,666
sewn up all the clothing within a

637
00:22:04,700 --> 00:22:07,066
we were super fortunate um

638
00:22:07,433 --> 00:22:09,533
early on Johnny O uh

639
00:22:09,533 --> 00:22:12,500
Chris not in particular Johnny O really got uh

640
00:22:12,500 --> 00:22:15,733
what we were doing and saw the value for Johnny O

641
00:22:16,133 --> 00:22:18,766
they don't have a huge presence in um

642
00:22:18,766 --> 00:22:20,066
GBN I um

643
00:22:20,133 --> 00:22:22,900
and so we work really closely with that team

644
00:22:22,900 --> 00:22:25,833
the product is just it's phenomenal right

645
00:22:25,833 --> 00:22:27,066
and it just keeps getting better

646
00:22:27,066 --> 00:22:29,900
so Johnny O a really big early um

647
00:22:29,900 --> 00:22:31,966
endorser of ours uh

648
00:22:31,966 --> 00:22:33,600
straight down similarly

649
00:22:33,700 --> 00:22:34,266
um Spencer

650
00:22:34,266 --> 00:22:35,700
it's straight down uh

651
00:22:35,700 --> 00:22:37,133
has been fantastic to work with

652
00:22:37,133 --> 00:22:38,866
their layers well

653
00:22:38,866 --> 00:22:42,700
I think we're both wearing them not on purpose um

654
00:22:42,700 --> 00:22:43,833
are fantastic right

655
00:22:43,833 --> 00:22:46,800
so we love their layers they have some good polos too

656
00:22:47,300 --> 00:22:48,333
uh on the outerwear side

657
00:22:48,333 --> 00:22:50,866
we've got Galvin Green and Zero restriction

658
00:22:51,066 --> 00:22:51,866
and then we've got

659
00:22:51,866 --> 00:22:55,333
we be Draddy kind of rounded out our initial uh

660
00:22:55,333 --> 00:22:56,800
apparel partner list

661
00:22:57,000 --> 00:22:59,566
and we love their cottons and their wools and

662
00:22:59,566 --> 00:23:01,966
and they have some really fantastic vests

663
00:23:02,166 --> 00:23:04,033
um and then we work with Blue Tross

664
00:23:04,033 --> 00:23:06,566
they make these gorgeous horween uh

665
00:23:06,566 --> 00:23:08,333
leather head covers uh

666
00:23:08,333 --> 00:23:11,066
that are just phenomenal and the guys at Tremont are

667
00:23:11,066 --> 00:23:14,066
are and um also provide head covers to us

668
00:23:14,100 --> 00:23:16,533
and then we work with Seamus uh as well

669
00:23:16,533 --> 00:23:17,966
so a nice mix of

670
00:23:17,966 --> 00:23:20,066
of uh companies on the accessories side

671
00:23:20,633 --> 00:23:21,433
um and then yeah

672
00:23:21,433 --> 00:23:24,133
a few new apparel partners coming on now we're um

673
00:23:24,166 --> 00:23:25,733
we're bringing on true

674
00:23:25,733 --> 00:23:27,900
they've got some really great pieces

675
00:23:27,900 --> 00:23:29,333
I mean everybody knows them for their shoes

676
00:23:29,333 --> 00:23:29,900
but you know

677
00:23:29,900 --> 00:23:31,866
some of the outerwear is really super duper

678
00:23:31,866 --> 00:23:32,866
so that's coming on

679
00:23:32,866 --> 00:23:35,266
Harrolds has exploded in the States

680
00:23:36,066 --> 00:23:37,500
uh what you know Brian and Weston

681
00:23:37,500 --> 00:23:39,066
the guys there are doing is great

682
00:23:39,066 --> 00:23:40,100
we love that stuff

683
00:23:40,100 --> 00:23:42,466
and Americans seem to love it as well

684
00:23:42,466 --> 00:23:43,833
you know you see it everywhere

685
00:23:44,066 --> 00:23:44,866
um

686
00:23:45,433 --> 00:23:47,933
and and uh gonna start working with Angus and Grace

687
00:23:47,933 --> 00:23:49,766
go golfing out of Australia

688
00:23:49,766 --> 00:23:51,266
I know yeah yeah

689
00:23:51,500 --> 00:23:52,500
that's a good boy so yeah

690
00:23:52,500 --> 00:23:54,033
that we're gonna we're gonna bring them on

691
00:23:54,033 --> 00:23:55,566
and that's a brand that I think

692
00:23:55,566 --> 00:23:58,666
you know most people in the States won't know uh

693
00:23:58,666 --> 00:24:00,900
but you know Nikki down at British Bay

694
00:24:00,900 --> 00:24:02,066
we're working with British Bay

695
00:24:02,066 --> 00:24:04,633
you know pre launch of that club loves it

696
00:24:04,633 --> 00:24:07,433
and he he kind of walked us over there at the PGA show

697
00:24:07,433 --> 00:24:08,133
and we were like yeah

698
00:24:08,133 --> 00:24:09,500
this this is good stuff

699
00:24:09,500 --> 00:24:11,133
you know so look

700
00:24:11,133 --> 00:24:13,366
I think that we'll continue to um

701
00:24:14,066 --> 00:24:15,933
find new partners and

702
00:24:15,933 --> 00:24:18,066
we want to just deliver the things that the clubs like

703
00:24:18,066 --> 00:24:19,633
and the clubs want and what

704
00:24:19,633 --> 00:24:20,100
you know

705
00:24:20,100 --> 00:24:22,733
people understand and like and know and want to buy

706
00:24:22,733 --> 00:24:24,700
this episode is brought to you by the Lockhart

707
00:24:24,700 --> 00:24:28,200
Travel Club we believe golf is more than a game

708
00:24:28,300 --> 00:24:30,266
it's a journey a journey

709
00:24:30,266 --> 00:24:33,366
we've made across 34 of the world's top 100 courses

710
00:24:33,366 --> 00:24:36,366
last year and now it's your turn

711
00:24:36,933 --> 00:24:37,933
we create

712
00:24:37,933 --> 00:24:40,733
bespoke travel experiences for passionate golfers

713
00:24:40,733 --> 00:24:42,533
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714
00:24:42,533 --> 00:24:43,766
membership is limited

715
00:24:43,766 --> 00:24:46,833
so join us at Locker Travel club.com

716
00:24:47,100 --> 00:24:48,466
is there any um

717
00:24:48,466 --> 00:24:50,200
do the clubs have any say on what

718
00:24:50,300 --> 00:24:52,233
types of outerwear they are

719
00:24:52,300 --> 00:24:53,966
and what wear they are you know

720
00:24:53,966 --> 00:24:56,266
it started that way with clubs wanting to kind of

721
00:24:56,266 --> 00:24:58,066
have a little more of a hand in it

722
00:24:58,066 --> 00:24:59,666
and then when we started to just

723
00:24:59,666 --> 00:25:01,100
show them what we were planning

724
00:25:01,100 --> 00:25:02,366
and show them the lines

725
00:25:02,366 --> 00:25:05,433
and the items that we thought would be winners

726
00:25:05,633 --> 00:25:07,200
inside of each collection

727
00:25:07,533 --> 00:25:10,666
um even all the way down through how we price

728
00:25:10,666 --> 00:25:12,433
cause we would like to price it uh

729
00:25:12,433 --> 00:25:15,233
to be parallel with what happens in the shop

730
00:25:15,233 --> 00:25:16,133
during the season

731
00:25:16,766 --> 00:25:18,500
they very quickly sort of said okay

732
00:25:18,500 --> 00:25:19,333
we trust you guys

733
00:25:19,333 --> 00:25:21,300
and you just keep picking the things that people wanna

734
00:25:21,300 --> 00:25:23,066
buy right occasionally

735
00:25:23,066 --> 00:25:24,866
we'll have a club that might pull the line

736
00:25:24,866 --> 00:25:26,166
because they want to keep it like

737
00:25:26,166 --> 00:25:27,933
focused on it in the pro shop

738
00:25:27,933 --> 00:25:29,166
and so they might say hey look

739
00:25:29,166 --> 00:25:32,666
we're not gonna put have you know Brand X on

740
00:25:32,666 --> 00:25:35,066
uh available on fescue and dunes um

741
00:25:35,066 --> 00:25:36,033
and then you know

742
00:25:36,033 --> 00:25:38,700
we've avoided some lines that are pro shop staples

743
00:25:38,700 --> 00:25:39,266
right where yeah

744
00:25:39,266 --> 00:25:41,133
you know where there's some companies that

745
00:25:41,133 --> 00:25:42,833
every pro shop you walk into

746
00:25:42,833 --> 00:25:44,033
like Peter Millar you know

747
00:25:44,033 --> 00:25:45,633
you can get it right and it's

748
00:25:45,733 --> 00:25:48,433
nice for us to have a complimentary product set for

749
00:25:48,433 --> 00:25:49,633
yeah in a lot of cases

750
00:25:49,633 --> 00:25:51,833
um and leave that so that the

751
00:25:51,833 --> 00:25:53,366
the pro shops feel like they

752
00:25:53,366 --> 00:25:54,533
if they're gonna sell some large gear

753
00:25:54,533 --> 00:25:57,400
which is you know probably their biggest seller

754
00:25:57,500 --> 00:25:59,633
um that they're doing it exclusively in the

755
00:25:59,633 --> 00:26:00,833
in the physical pro shop

756
00:26:00,833 --> 00:26:03,000
I'd hate to know how many Peter Millar

757
00:26:03,066 --> 00:26:05,100
shirts are sold around the UK

758
00:26:05,100 --> 00:26:07,466
yeah it's all of them hahaha

759
00:26:08,733 --> 00:26:10,733
it's a staggering number for sure

760
00:26:10,733 --> 00:26:12,100
oh it's wild yeah

761
00:26:12,100 --> 00:26:14,033
someone told me the other day that they weren't taking

762
00:26:14,033 --> 00:26:15,633
in on any new clients

763
00:26:16,466 --> 00:26:17,833
because of uh

764
00:26:17,833 --> 00:26:19,100
within the UK and Ireland

765
00:26:19,100 --> 00:26:21,233
cause they'd got to max production right now

766
00:26:21,233 --> 00:26:22,700
and they're needing to look

767
00:26:22,700 --> 00:26:24,500
there's a real issue right

768
00:26:24,500 --> 00:26:29,666
if it's um some clubs are now capping their visitor

769
00:26:29,666 --> 00:26:31,166
uh play and you know the

770
00:26:31,166 --> 00:26:34,733
the pro shops do 95% of their business between

771
00:26:35,100 --> 00:26:36,633
the end of April and kind

772
00:26:36,633 --> 00:26:39,466
of the end of September and so

773
00:26:41,666 --> 00:26:43,000
you run out of things

774
00:26:43,333 --> 00:26:45,666
we were with Colin up at Ross's point

775
00:26:45,666 --> 00:26:47,400
it was end of last year

776
00:26:47,500 --> 00:26:50,633
maybe end of July he was out of polos in large

777
00:26:53,133 --> 00:26:54,700
a month where the visitors coming like

778
00:26:54,700 --> 00:26:55,433
what am I gonna sell them

779
00:26:55,433 --> 00:26:57,400
piles and piles of hoodies

780
00:26:58,266 --> 00:27:00,233
really thick pack really thick hoodies

781
00:27:00,233 --> 00:27:01,033
you know yeah

782
00:27:01,266 --> 00:27:01,866
I want this

783
00:27:01,866 --> 00:27:04,533
how am I gonna you not everybody has a club glider

784
00:27:04,566 --> 00:27:06,533
right you can stuff that thing in yeah

785
00:27:06,533 --> 00:27:08,033
wheel it you know

786
00:27:08,166 --> 00:27:09,366
out of the country and so

787
00:27:09,366 --> 00:27:09,933
and I think our

788
00:27:09,933 --> 00:27:12,233
like a lot of our clubs are starting to think about

789
00:27:12,233 --> 00:27:12,500
well

790
00:27:12,500 --> 00:27:15,300
how can I use the infrastructure that fescue and dunes

791
00:27:15,300 --> 00:27:17,433
has which is decorate on demand

792
00:27:17,433 --> 00:27:19,400
so we decorate when a product is sold

793
00:27:19,633 --> 00:27:21,300
and we ship really quickly right

794
00:27:21,300 --> 00:27:22,766
so for in a lot of cases

795
00:27:22,766 --> 00:27:24,933
if somebody were to buy a fescue and dunes piece

796
00:27:24,933 --> 00:27:26,733
while they were here um

797
00:27:26,733 --> 00:27:29,266
it probably be waiting for them when they got home

798
00:27:29,266 --> 00:27:31,966
and so we've got a couple of clubs asking us like hey

799
00:27:32,233 --> 00:27:35,233
can we try some products in the store

800
00:27:35,233 --> 00:27:37,266
that are all kind of pick and ship

801
00:27:37,766 --> 00:27:38,466
and so we're

802
00:27:38,466 --> 00:27:40,900
hoping to roll that out with a few clubs this summer

803
00:27:40,900 --> 00:27:42,800
as a beta test to see

804
00:27:43,133 --> 00:27:45,166
if that's a way for them to deal with inventory

805
00:27:45,166 --> 00:27:48,266
demand spikes maybe not have so much excess inventory

806
00:27:48,266 --> 00:27:49,533
at the end of the season

807
00:27:51,066 --> 00:27:52,866
try out new lines like Johnny O

808
00:27:52,866 --> 00:27:53,733
and harlston's

809
00:27:53,733 --> 00:27:56,233
that people are seeing at the PGA Show and loving

810
00:27:56,833 --> 00:27:57,233
so we've got like

811
00:27:57,233 --> 00:27:58,766
some opportunities to work with clubs

812
00:27:58,766 --> 00:28:01,733
to help them really think about how to be

813
00:28:01,866 --> 00:28:04,033
smarter across the board with their pro shops yeah

814
00:28:04,033 --> 00:28:05,700
and you might not want to buy a

815
00:28:05,700 --> 00:28:08,333
a purple Heather like if you're running a shop

816
00:28:08,866 --> 00:28:11,000
there's certain risks that you might

817
00:28:11,166 --> 00:28:14,600
not be willing to take a purple jumper

818
00:28:14,700 --> 00:28:16,266
so we'll stock it yeah

819
00:28:16,266 --> 00:28:16,566
you know

820
00:28:16,566 --> 00:28:19,500
we might sell one with the Burke Hill badge and

821
00:28:19,500 --> 00:28:22,133
you know one for Nikki down at British Bay

822
00:28:22,133 --> 00:28:24,866
and a couple for Francis at Port Manning

823
00:28:25,700 --> 00:28:28,033
you know but it's amortized over the

824
00:28:28,100 --> 00:28:28,966
you know all the clubs

825
00:28:28,966 --> 00:28:30,133
so we can be more risky

826
00:28:30,133 --> 00:28:32,300
and what we help the clubs make available

827
00:28:32,300 --> 00:28:35,333
so again it's providing a service to

828
00:28:35,333 --> 00:28:36,733
to past guests

829
00:28:36,733 --> 00:28:38,266
and making sure that they have everything

830
00:28:38,266 --> 00:28:39,933
that they could ever want yeah

831
00:28:39,933 --> 00:28:41,833
I mean take the Gibson from be dreary right yeah

832
00:28:41,833 --> 00:28:43,933
they're 9 10 colorways it's awesome

833
00:28:43,933 --> 00:28:47,500
it's great like and so we can stock all of them um

834
00:28:47,500 --> 00:28:49,633
whereas a pro shop will probably take two of the blues

835
00:28:49,633 --> 00:28:52,033
and they might get really risky and take a pink on yeah

836
00:28:52,033 --> 00:28:53,766
on that one right but they're not gonna take the purple

837
00:28:53,766 --> 00:28:56,300
the yellow the green um

838
00:28:56,300 --> 00:28:58,366
and so we can kind of play around with you know

839
00:28:58,366 --> 00:29:01,533
like broader color selection and and

840
00:29:01,533 --> 00:29:06,666
and more products I know a club and that sells

841
00:29:06,933 --> 00:29:10,266
I think it's blue green and sorry

842
00:29:10,266 --> 00:29:13,766
navy and green as their two colours

843
00:29:14,333 --> 00:29:16,133
and then once a year

844
00:29:16,133 --> 00:29:18,466
sends out an email to all its members and says

845
00:29:19,700 --> 00:29:21,133
go crazy what do you want

846
00:29:21,166 --> 00:29:22,033
yeah yeah

847
00:29:22,133 --> 00:29:23,633
yeah and they have one order a year

848
00:29:23,633 --> 00:29:25,800
where people can just go wild yeah

849
00:29:25,833 --> 00:29:26,833
and so

850
00:29:26,833 --> 00:29:31,000
tell me a bit about what it's like negotiating all the

851
00:29:31,100 --> 00:29:33,533
clubs and pro shops because yeah

852
00:29:33,533 --> 00:29:35,300
there's so many different models out there

853
00:29:35,300 --> 00:29:36,766
within the UK

854
00:29:37,633 --> 00:29:40,800
whether it's a pro owned shop or a club owned shop or a

855
00:29:40,966 --> 00:29:43,133
it's a bit of a mess to negotiate who

856
00:29:43,133 --> 00:29:44,333
who is the rights to the logo

857
00:29:44,333 --> 00:29:46,233
who's the yeah it's it

858
00:29:46,233 --> 00:29:48,266
it just takes time and you've got to

859
00:29:48,266 --> 00:29:49,833
really make sure that you're listening

860
00:29:49,833 --> 00:29:51,466
and so we listen and we learn

861
00:29:51,466 --> 00:29:54,433
and we've made modifications to our model and

862
00:29:54,566 --> 00:29:55,933
you know the lines that we carry

863
00:29:55,933 --> 00:29:57,933
based on feedback we're getting from

864
00:29:57,933 --> 00:29:58,833
from clubs

865
00:29:59,433 --> 00:30:02,233
we know that it takes a while things go to committee

866
00:30:02,900 --> 00:30:08,100
and in many cases we're asking clubs to you know

867
00:30:08,100 --> 00:30:08,866
for the first time

868
00:30:08,866 --> 00:30:11,533
trust a third party with their brand

869
00:30:11,533 --> 00:30:12,066
I mean yeah

870
00:30:12,066 --> 00:30:12,966
really if you think about it

871
00:30:12,966 --> 00:30:14,333
like that's for the in the States

872
00:30:14,333 --> 00:30:17,366
it's a commercialization of a brand

873
00:30:17,366 --> 00:30:19,533
if you think about what fanatics has done I mean

874
00:30:19,533 --> 00:30:22,666
you can get the Boston Celtics logo

875
00:30:22,733 --> 00:30:25,233
through hundreds of licenses

876
00:30:26,866 --> 00:30:28,566
how often has a club like Birkdale

877
00:30:28,566 --> 00:30:30,800
even considered having a third party

878
00:30:30,966 --> 00:30:32,566
with any kind of licensed

879
00:30:32,633 --> 00:30:35,966
license rights to be able to kind of like commercialize

880
00:30:35,966 --> 00:30:37,900
and it's a big decision for a lot of clubs

881
00:30:37,900 --> 00:30:38,833
and we don't take it lightly

882
00:30:38,833 --> 00:30:39,900
and we understand that it's

883
00:30:39,900 --> 00:30:42,666
it's a big decision so I'm on the board of our club

884
00:30:42,666 --> 00:30:43,466
um and so

885
00:30:43,466 --> 00:30:44,100
definitely

886
00:30:44,100 --> 00:30:47,833
have a sense of what it's like for GMS and managers

887
00:30:47,833 --> 00:30:49,133
to make cases to the board

888
00:30:49,133 --> 00:30:52,666
and as Joe mentioned early in the conversation

889
00:30:52,666 --> 00:30:54,700
it's we're just asking questions like

890
00:30:54,700 --> 00:30:56,266
who do you need to get involved

891
00:30:56,266 --> 00:30:58,100
what questions are they gonna have

892
00:30:58,100 --> 00:31:01,066
what's most important to the pro the GM the board

893
00:31:01,066 --> 00:31:03,833
the committees that might be influence in the decision

894
00:31:03,833 --> 00:31:06,133
and so we just work kind of hand in hand

895
00:31:06,433 --> 00:31:09,033
with whoever is kind of bringing the idea to the table

896
00:31:09,033 --> 00:31:11,166
to make sure they have everything they need for

897
00:31:11,166 --> 00:31:13,733
for those people those other stakeholders at the clubs

898
00:31:14,033 --> 00:31:15,533
yeah it must be so interesting

899
00:31:15,533 --> 00:31:17,533
you could get turn up and start chatting to a pro

900
00:31:17,533 --> 00:31:20,300
who's so interested or a GM who's so interested

901
00:31:20,300 --> 00:31:22,100
it just goes to a bunch of old duffers

902
00:31:22,100 --> 00:31:24,300
in a committee room hahaha

903
00:31:24,300 --> 00:31:26,433
so there's a there's a couple of exceptions

904
00:31:26,433 --> 00:31:29,266
so I think the day that I met you was at the PGA show

905
00:31:29,266 --> 00:31:30,566
at the five event yeah

906
00:31:30,566 --> 00:31:33,233
a year ago right when rescuing dunes was still an idea

907
00:31:33,233 --> 00:31:36,966
I also met David Addison from Brosci at that event

908
00:31:37,700 --> 00:31:39,700
I out of the blue last summer was kind

909
00:31:39,700 --> 00:31:42,566
of in between was we had split ways and we're

910
00:31:42,566 --> 00:31:43,700
he was handling Ireland

911
00:31:43,700 --> 00:31:45,333
I was over in Scotland meeting with clubs

912
00:31:45,333 --> 00:31:47,733
and I just rolled into Brassey on a whim

913
00:31:48,033 --> 00:31:49,533
and I was like I'm gonna go see David

914
00:31:49,533 --> 00:31:51,633
and so I showed up and he looked at me and he was like

915
00:31:51,633 --> 00:31:54,033
wait you're the e commerce guy and I was like

916
00:31:54,033 --> 00:31:56,333
exactly and he was like is it up and running

917
00:31:56,333 --> 00:31:59,700
I was like it's been up for about three weeks he's like

918
00:31:59,700 --> 00:32:01,900
I'm gonna walk you in and introduce you to James

919
00:32:01,900 --> 00:32:03,733
the Pro James O

920
00:32:03,733 --> 00:32:04,900
that's one of the situations where

921
00:32:04,900 --> 00:32:08,333
James owns the pro shop and we sat down with James

922
00:32:08,333 --> 00:32:09,700
I had my iPad out

923
00:32:09,700 --> 00:32:15,166
I showed him the site and he was like uh okay uh I'm in

924
00:32:16,433 --> 00:32:18,866
within 20 minutes he was like alright

925
00:32:18,866 --> 00:32:21,666
I'm totally in David standing right there and he's

926
00:32:21,666 --> 00:32:22,100
and I'm like

927
00:32:22,100 --> 00:32:24,300
do we need to does it need to go to anybody

928
00:32:24,300 --> 00:32:27,266
I'm like David's like no it's James's call right

929
00:32:27,266 --> 00:32:29,966
he owns it and we I said do we shake hands

930
00:32:29,966 --> 00:32:32,066
what do we I sent them the agreement that night

931
00:32:32,066 --> 00:32:33,666
and they docu signed it that night

932
00:32:33,666 --> 00:32:35,500
it was like the fastest for us

933
00:32:35,500 --> 00:32:39,233
typical is more like probably two months yeah

934
00:32:39,233 --> 00:32:41,633
is typical by the time it goes through every

935
00:32:41,633 --> 00:32:43,133
all the stakeholders at the club

936
00:32:43,133 --> 00:32:44,566
but uh it's one of the

937
00:32:44,566 --> 00:32:45,900
it's one of my favorite stories ever

938
00:32:45,900 --> 00:32:48,333
about signing a club I do think that a lot of clubs

939
00:32:48,333 --> 00:32:49,933
could learn from the guys at Barassi

940
00:32:49,933 --> 00:32:50,466
as well

941
00:32:50,466 --> 00:32:52,466
the way they're running that place is incredible

942
00:32:52,466 --> 00:32:55,100
yeah and that's one of those ones that that like you

943
00:32:55,100 --> 00:32:56,466
you talk about like the

944
00:32:56,466 --> 00:32:59,333
pick a club to round out a bucket list trip

945
00:32:59,333 --> 00:33:00,900
yeah like go to brassy

946
00:33:00,900 --> 00:33:01,166
well yeah

947
00:33:01,166 --> 00:33:03,100
because it's just really great

948
00:33:03,100 --> 00:33:04,933
it's great golfing train they've yeah

949
00:33:04,933 --> 00:33:08,266
they've just had Clyde Johnson who has just

950
00:33:08,266 --> 00:33:10,833
who built old petty and has uh

951
00:33:10,833 --> 00:33:15,500
worked under Dook for years and been part of tier I

952
00:33:15,500 --> 00:33:16,833
Saint Patrick's links yeah

953
00:33:16,833 --> 00:33:18,866
he's a brilliant brilliant shaper

954
00:33:18,900 --> 00:33:21,766
he's just gone in and uh redone a lot of the bunkers

955
00:33:21,966 --> 00:33:24,033
we've got a full five year plan with them

956
00:33:24,166 --> 00:33:25,933
and it's really exciting to see what's coming off

957
00:33:25,933 --> 00:33:27,900
seen some of the photos it looks amazing

958
00:33:27,900 --> 00:33:29,566
yeah and we just it's fun

959
00:33:29,566 --> 00:33:30,633
we get a couple of clubs

960
00:33:30,633 --> 00:33:33,900
where we end up working on alt versions of their logo

961
00:33:33,900 --> 00:33:36,100
and David and James at the show

962
00:33:36,100 --> 00:33:39,033
come up with an idea for using their kind of railroad

963
00:33:39,033 --> 00:33:41,433
cross section pieces as an alt logo

964
00:33:42,100 --> 00:33:43,666
we help them refine it it's

965
00:33:43,666 --> 00:33:45,900
I think launching on the marketplace this week or

966
00:33:45,900 --> 00:33:47,933
or next week but it's super cool

967
00:33:47,933 --> 00:33:49,266
so when you get a chance

968
00:33:49,266 --> 00:33:50,500
you have to hop on and check it out

969
00:33:50,500 --> 00:33:52,133
because it's a really good alt logo

970
00:33:52,133 --> 00:33:53,300
I know I've seen it yeah

971
00:33:53,300 --> 00:33:54,566
yeah I have seen it

972
00:33:54,566 --> 00:33:56,533
but this is something that I didn't think about

973
00:33:56,533 --> 00:33:57,233
actually

974
00:33:57,233 --> 00:33:59,033
I didn't realize you guys were involved in the alt

975
00:33:59,033 --> 00:34:01,266
logo thing we do a lot we

976
00:34:01,266 --> 00:34:03,666
we we run marketing on behalf of clubs

977
00:34:03,666 --> 00:34:04,666
and we just

978
00:34:04,666 --> 00:34:07,433
added to our team to facilitate more of that

979
00:34:07,433 --> 00:34:09,366
kind of top of funnel lead generation

980
00:34:09,366 --> 00:34:10,500
marketing that we run in the States

981
00:34:10,500 --> 00:34:12,566
we fund that from our operating revenue

982
00:34:13,066 --> 00:34:16,133
um and I've been doing brand work for two decades

983
00:34:16,133 --> 00:34:17,566
well tell us a bit about both of you

984
00:34:17,566 --> 00:34:19,266
what how did you

985
00:34:19,566 --> 00:34:21,166
what were you doing before this

986
00:34:22,033 --> 00:34:22,866
well I

987
00:34:22,933 --> 00:34:24,933
I've had a digital marketing business

988
00:34:24,933 --> 00:34:26,933
uh for years focused on

989
00:34:26,933 --> 00:34:29,766
you know really intense targeting and saturation

990
00:34:29,766 --> 00:34:31,566
kind of based programs

991
00:34:31,966 --> 00:34:34,033
for clients in a bunch of industries

992
00:34:34,033 --> 00:34:36,266
but not golf right um

993
00:34:37,033 --> 00:34:38,733
and I've got a digital marketing agency

994
00:34:38,733 --> 00:34:40,666
that focuses on website design

995
00:34:40,666 --> 00:34:42,533
and user experience and then really

996
00:34:42,533 --> 00:34:43,666
more on the kind of

997
00:34:43,666 --> 00:34:46,033
meta and Google side of digital advertising

998
00:34:46,100 --> 00:34:47,933
yep so nice kind of compliment to each other

999
00:34:47,933 --> 00:34:49,833
yeah and it comes in handy because

1000
00:34:50,033 --> 00:34:50,300
you know

1001
00:34:50,300 --> 00:34:53,733
all the stuff that we've done for our careers is needed

1002
00:34:53,966 --> 00:34:55,433
by the clubs and so

1003
00:34:55,466 --> 00:34:55,733
I think

1004
00:34:55,733 --> 00:34:57,966
we just get more and more involved in conversations

1005
00:34:57,966 --> 00:35:00,900
and strategy and then we're executing on their behalf

1006
00:35:00,900 --> 00:35:03,533
we're we're deeply involved in AI

1007
00:35:03,766 --> 00:35:07,466
and using AI to kind of optimize um content

1008
00:35:08,066 --> 00:35:10,266
uh it's working great and

1009
00:35:10,266 --> 00:35:10,500
you know

1010
00:35:10,500 --> 00:35:12,766
we're super excited about that part of the business

1011
00:35:12,766 --> 00:35:16,133
I think that's you can build a great e commerce site

1012
00:35:16,133 --> 00:35:17,433
if you don't drive volume to it

1013
00:35:17,433 --> 00:35:18,766
it doesn't matter no

1014
00:35:18,766 --> 00:35:20,033
and so you have to drive volume

1015
00:35:20,033 --> 00:35:20,133
yeah

1016
00:35:20,133 --> 00:35:23,066
it's giving us kind of a deeper bench out of the gate

1017
00:35:23,066 --> 00:35:25,733
so the 45 RPM team on my side

1018
00:35:25,733 --> 00:35:27,333
the ghost team on his side

1019
00:35:27,666 --> 00:35:30,566
we have access to designers and media buyers

1020
00:35:30,566 --> 00:35:33,033
and planners and shopify developers

1021
00:35:33,033 --> 00:35:35,000
like it's given us a ton of access

1022
00:35:35,433 --> 00:35:36,866
so that whenever we're in a pinch

1023
00:35:36,866 --> 00:35:38,733
we've got people that we can go to

1024
00:35:38,733 --> 00:35:39,733
to to help

1025
00:35:39,733 --> 00:35:41,366
yeah it's very interesting

1026
00:35:41,366 --> 00:35:42,166
yeah it's cool

1027
00:35:42,333 --> 00:35:44,533
I'm sorry but I'm still stuck on alt logos

1028
00:35:44,533 --> 00:35:45,333
cause I've yeah

1029
00:35:45,333 --> 00:35:46,233
I know I

1030
00:35:46,233 --> 00:35:48,133
I every time someone brings up alt logos

1031
00:35:48,133 --> 00:35:50,500
I think of Adam Skye at Sweetens Cove

1032
00:35:50,500 --> 00:35:51,266
yeah

1033
00:35:51,266 --> 00:35:54,566
and I just think I've heard the numbers that they did

1034
00:35:54,566 --> 00:35:55,766
they when he arrived

1035
00:35:55,766 --> 00:35:58,433
it was 750,000 a year turnover

1036
00:35:58,666 --> 00:36:00,100
it's now at three and a half million

1037
00:36:00,100 --> 00:36:01,300
or something like that yeah

1038
00:36:01,300 --> 00:36:03,433
yeah and he just goes and gets pissed and right

1039
00:36:03,433 --> 00:36:05,133
and draws logos yeah

1040
00:36:05,433 --> 00:36:07,466
and then he gets someone to like

1041
00:36:07,466 --> 00:36:09,100
don't make it look good pretty yeah

1042
00:36:09,100 --> 00:36:09,866
yeah yeah

1043
00:36:09,866 --> 00:36:11,233
and they do so well

1044
00:36:11,233 --> 00:36:12,900
and I just think that's a great way for clubs

1045
00:36:12,900 --> 00:36:15,333
to be able to because if you can do an alt logo

1046
00:36:15,333 --> 00:36:16,733
that doesn't look like it's a golf club

1047
00:36:16,733 --> 00:36:18,033
or a golf logo yeah

1048
00:36:18,033 --> 00:36:20,700
yeah you can start doing t shirts

1049
00:36:20,700 --> 00:36:23,166
and start doing many different ways of um

1050
00:36:23,166 --> 00:36:25,433
gaining revenue and some of the old clubs

1051
00:36:25,433 --> 00:36:27,433
club crests are fantastic

1052
00:36:27,433 --> 00:36:29,100
but to do them right they

1053
00:36:29,100 --> 00:36:31,133
they've got to be two and a/2 inches big

1054
00:36:31,133 --> 00:36:33,600
or almost 3 inches big in some cases

1055
00:36:34,000 --> 00:36:35,933
so having something that's more subtle

1056
00:36:36,033 --> 00:36:36,700
you know is

1057
00:36:36,700 --> 00:36:38,433
is as a nice alternative for golfers

1058
00:36:38,433 --> 00:36:41,500
and it also is a conversation starter

1059
00:36:41,500 --> 00:36:41,666
yeah

1060
00:36:41,666 --> 00:36:43,866
where like somebody will see the new logo at Brawson

1061
00:36:43,866 --> 00:36:45,400
they're gonna be like what is that

1062
00:36:45,400 --> 00:36:46,933
I've never seen that one before yeah

1063
00:36:46,933 --> 00:36:48,433
it gives you an opportunity to be like

1064
00:36:48,433 --> 00:36:50,566
a brand ambassador you know

1065
00:36:50,700 --> 00:36:52,233
win people over one you know

1066
00:36:52,233 --> 00:36:54,333
one potential visitor at a time

1067
00:36:54,333 --> 00:36:55,766
have you ever been to the Walker Cup

1068
00:36:55,833 --> 00:36:56,633
uh no

1069
00:36:56,633 --> 00:36:57,666
no I have a friend who played on it

1070
00:36:57,666 --> 00:36:59,966
but never I'm not gonna lie to you

1071
00:37:00,000 --> 00:37:02,200
it's probably the funniest link a

1072
00:37:02,533 --> 00:37:03,900
a logo bingo in the world

1073
00:37:03,900 --> 00:37:06,266
I bet it's just logo bingo full

1074
00:37:06,266 --> 00:37:09,433
I genuinely might get bingo cards printed for the hinge

1075
00:37:09,666 --> 00:37:12,133
anyway so with all the logos yeah

1076
00:37:12,133 --> 00:37:13,166
cross them off yeah

1077
00:37:13,266 --> 00:37:14,733
and but the a

1078
00:37:15,100 --> 00:37:17,833
I've never been in a place where more people go

1079
00:37:17,900 --> 00:37:18,966
what's that one what's that

1080
00:37:19,166 --> 00:37:19,766
yeah yeah yeah

1081
00:37:19,766 --> 00:37:20,800
what's that yeah

1082
00:37:21,300 --> 00:37:23,700
oh so everyone's just talking and pointing each other

1083
00:37:23,700 --> 00:37:25,366
yeah do you have a favorite logo

1084
00:37:25,366 --> 00:37:26,766
my favorite logo

1085
00:37:27,366 --> 00:37:28,166
uh

1086
00:37:29,433 --> 00:37:31,633
I think my oh

1087
00:37:31,633 --> 00:37:34,700
I've I can come back to me on that one yeah

1088
00:37:34,700 --> 00:37:35,066
yeah it's a

1089
00:37:35,066 --> 00:37:36,633
it's a really tough question

1090
00:37:36,633 --> 00:37:37,533
it's we

1091
00:37:37,533 --> 00:37:39,133
we think about logos a lot

1092
00:37:39,133 --> 00:37:40,266
we play around with logos

1093
00:37:40,266 --> 00:37:42,866
a lot it's a super hard question to answer

1094
00:37:42,966 --> 00:37:45,000
I really like the um

1095
00:37:45,966 --> 00:37:50,866
I really do know I'm not a not a huge RNA guy

1096
00:37:50,866 --> 00:37:52,133
but I do like the RNA logo

1097
00:37:52,133 --> 00:37:53,833
I think it looks really classy yeah

1098
00:37:53,833 --> 00:37:55,433
nice and but I do see it

1099
00:37:55,433 --> 00:37:56,400
it's now become

1100
00:37:56,466 --> 00:37:58,333
they've got 3,000 members or something now

1101
00:37:58,333 --> 00:38:00,233
so you see it everywhere now but uh

1102
00:38:01,666 --> 00:38:04,533
how about I do like the MacArthur clean

1103
00:38:04,533 --> 00:38:06,133
the MacArthur milk jug

1104
00:38:06,666 --> 00:38:07,666
and have you

1105
00:38:07,666 --> 00:38:09,866
do you know Royal Warrington and Newmarket

1106
00:38:09,866 --> 00:38:11,500
yeah I don't oh

1107
00:38:11,500 --> 00:38:13,566
their logo is a pink jug yeah

1108
00:38:13,566 --> 00:38:15,466
and it's a drink they have in the

1109
00:38:15,566 --> 00:38:17,700
and it's just it's not even that nice to drink

1110
00:38:17,700 --> 00:38:19,733
it's but you have to but they're known for it right

1111
00:38:19,733 --> 00:38:20,333
but they're known for it

1112
00:38:20,333 --> 00:38:22,866
it's super dry and very alcoholic

1113
00:38:23,166 --> 00:38:25,866
hahaha and it comes in a jug

1114
00:38:25,866 --> 00:38:27,166
hahaha we should

1115
00:38:27,166 --> 00:38:27,566
I guess

1116
00:38:27,566 --> 00:38:30,633
then my favorite logo is probably our country club like

1117
00:38:30,633 --> 00:38:32,133
you know our home club

1118
00:38:32,133 --> 00:38:33,233
yup yeah

1119
00:38:33,233 --> 00:38:33,666
but

1120
00:38:33,666 --> 00:38:35,766
you could argue that ours should be a pint of Guinness

1121
00:38:35,766 --> 00:38:37,900
I mean I think we go through yeah

1122
00:38:37,900 --> 00:38:40,066
well this is the kind of thing you guys could do

1123
00:38:40,066 --> 00:38:43,866
you could have events for Americans

1124
00:38:44,033 --> 00:38:45,666
with an alternate logo for that

1125
00:38:45,666 --> 00:38:46,566
one day event sure

1126
00:38:46,566 --> 00:38:48,066
100% sure yeah

1127
00:38:48,066 --> 00:38:51,766
100% cause we can if we have a logo

1128
00:38:51,766 --> 00:38:55,266
we can get it into production generally in 5 days

1129
00:38:55,333 --> 00:38:56,833
amazing get it digitized

1130
00:38:56,833 --> 00:38:57,100
yeah

1131
00:38:57,100 --> 00:38:59,833
c so outs and get it into production really quickly

1132
00:38:59,833 --> 00:39:00,866
Charlie has

1133
00:39:00,866 --> 00:39:03,866
we stood up a separate members only site for Charlie

1134
00:39:04,433 --> 00:39:06,700
because a lot of their members want the legacy crest

1135
00:39:06,700 --> 00:39:07,533
the shield

1136
00:39:07,533 --> 00:39:10,233
you know with the rose and the bunker and the tower

1137
00:39:10,766 --> 00:39:14,233
their commercial logo now is the tall ship um

1138
00:39:14,633 --> 00:39:15,700
which is available to everybody

1139
00:39:15,700 --> 00:39:17,366
but if you go into the back door

1140
00:39:17,366 --> 00:39:18,933
right into the members section

1141
00:39:18,933 --> 00:39:21,266
if you're a member you can get the crest

1142
00:39:21,366 --> 00:39:21,966
and so that

1143
00:39:21,966 --> 00:39:26,433
we put that crest on golf bags and hats and jumpers and

1144
00:39:26,433 --> 00:39:27,866
uh you know a way they go

1145
00:39:27,866 --> 00:39:30,433
so one thing that I have noticed that

1146
00:39:30,433 --> 00:39:31,966
a lot of clubs in the UK have been doing

1147
00:39:31,966 --> 00:39:33,566
is they have their members only logo

1148
00:39:33,566 --> 00:39:34,300
so yep

1149
00:39:34,300 --> 00:39:37,333
whether it's without the writing below the shield or so

1150
00:39:37,333 --> 00:39:39,700
actually for you guys it works really well

1151
00:39:39,700 --> 00:39:40,666
because you can

1152
00:39:41,266 --> 00:39:45,333
provide a non members market with something

1153
00:39:45,533 --> 00:39:47,666
that is recognisable as being different

1154
00:39:47,666 --> 00:39:48,133
yeah and if

1155
00:39:48,133 --> 00:39:52,133
if the club doesn't have to stock as much of that

1156
00:39:52,133 --> 00:39:53,333
and can get it on demand

1157
00:39:53,333 --> 00:39:56,266
I mean that's a cash flow benefit instantly

1158
00:39:56,466 --> 00:39:58,666
yeah and they get to test right

1159
00:39:58,666 --> 00:40:00,033
cause they can we'll have the

1160
00:40:00,033 --> 00:40:03,300
if they pick from Borassi or Club Axe

1161
00:40:03,300 --> 00:40:04,933
like all of the logos that are available

1162
00:40:04,933 --> 00:40:07,566
will be side by side and then like on the site

1163
00:40:08,100 --> 00:40:09,766
the golfer can then pick where

1164
00:40:09,766 --> 00:40:11,433
which version of the logo they want

1165
00:40:11,433 --> 00:40:13,533
they can see it on the clothes rendered

1166
00:40:13,866 --> 00:40:15,300
they get to pick if they want it on the

1167
00:40:15,300 --> 00:40:16,966
the chest or the sleeve

1168
00:40:17,500 --> 00:40:19,033
um we don't show it on the sleeve just yet

1169
00:40:19,033 --> 00:40:21,166
that's kind of in the next iteration um

1170
00:40:21,166 --> 00:40:23,366
but we can watch and see which ones pick

1171
00:40:23,366 --> 00:40:26,333
and it's cool cause we see people buy a white shirt

1172
00:40:26,333 --> 00:40:27,533
and they'll buy the white

1173
00:40:27,533 --> 00:40:29,100
they'll put the white logo on it

1174
00:40:29,100 --> 00:40:31,133
so it looks really subtle and color match

1175
00:40:31,133 --> 00:40:32,333
they might put it on the sleeve

1176
00:40:32,333 --> 00:40:34,433
so it's a little bit less golfy

1177
00:40:34,433 --> 00:40:35,666
less in the face of their partner

1178
00:40:35,666 --> 00:40:36,466
their spouse

1179
00:40:37,066 --> 00:40:38,466
but we get to see what people pick

1180
00:40:38,466 --> 00:40:41,766
and then that helps the shops decide what to buy

1181
00:40:42,166 --> 00:40:43,733
in the future what's your favorite logo

1182
00:40:43,733 --> 00:40:46,300
I don't think we heard it too boy

1183
00:40:46,300 --> 00:40:46,533
I've I've

1184
00:40:46,533 --> 00:40:48,500
I have a few favorites um

1185
00:40:48,500 --> 00:40:50,633
I grew up caddying at Saint Louis Country Club

1186
00:40:50,633 --> 00:40:53,233
and there's something about that logo to me

1187
00:40:53,233 --> 00:40:55,266
that I just think is kind of perfect

1188
00:40:55,266 --> 00:40:56,700
um these two horseshoes

1189
00:40:56,700 --> 00:40:59,433
and a kind of old school looking puttery thing

1190
00:40:59,433 --> 00:41:00,666
for the L um

1191
00:41:00,666 --> 00:41:03,166
I really like that logo um

1192
00:41:03,733 --> 00:41:06,666
the Duke's logo is kind of hard to to yeah

1193
00:41:06,666 --> 00:41:09,366
walk by like it's just like such a great Mark

1194
00:41:09,366 --> 00:41:11,033
especially once you know the place and

1195
00:41:11,033 --> 00:41:12,333
and once you know the place it's like

1196
00:41:12,333 --> 00:41:13,033
well yeah

1197
00:41:13,033 --> 00:41:15,233
I mean it totally fits um

1198
00:41:15,233 --> 00:41:17,200
and so the Duke's logo is great

1199
00:41:17,366 --> 00:41:18,166
um

1200
00:41:18,766 --> 00:41:21,633
clearly I have a lot but the Port Arthur is a crest

1201
00:41:21,833 --> 00:41:23,966
I really like it just as a crest

1202
00:41:23,966 --> 00:41:26,366
it just embroiders really well

1203
00:41:26,633 --> 00:41:28,700
and it's hard to do a crest well

1204
00:41:28,700 --> 00:41:30,500
like we've Learned painfully

1205
00:41:30,500 --> 00:41:31,933
like how precise you need to be

1206
00:41:31,933 --> 00:41:33,833
with the embroidery of these bigger crests

1207
00:41:34,233 --> 00:41:36,566
and the port Mark 1 is just fantastic

1208
00:41:36,566 --> 00:41:37,833
yeah um

1209
00:41:38,133 --> 00:41:38,766
so yeah I

1210
00:41:38,766 --> 00:41:40,566
I have a few we like that bird too

1211
00:41:40,566 --> 00:41:43,833
the bird is the same bird that we use in our crest

1212
00:41:43,966 --> 00:41:47,166
or our logo it's the northern lapwing

1213
00:41:47,666 --> 00:41:48,433
yeah nice little

1214
00:41:48,433 --> 00:41:51,066
is that not the same is that the same as Broora

1215
00:41:51,166 --> 00:41:52,066
no that's no

1216
00:41:52,066 --> 00:41:54,166
that's Mccrannish Mccrannish

1217
00:41:54,166 --> 00:41:55,900
I think that's a plover or something

1218
00:41:55,900 --> 00:41:57,866
I think that's maybe a different oyster catcher

1219
00:41:57,866 --> 00:41:58,666
oyster catcher

1220
00:41:58,666 --> 00:42:01,633
we've Learned a lot more about birds the last 12 months

1221
00:42:01,633 --> 00:42:02,433
than we yeah

1222
00:42:02,433 --> 00:42:03,866
than we knew before for sure

1223
00:42:03,866 --> 00:42:04,866
yeah for sure

1224
00:42:05,833 --> 00:42:07,900
the person my partner right now is

1225
00:42:07,900 --> 00:42:13,700
just got a new alarm clock that tells you a bird song

1226
00:42:13,700 --> 00:42:15,233
wakes you up to a bird song

1227
00:42:15,233 --> 00:42:15,933
different one every day

1228
00:42:15,933 --> 00:42:17,233
and the only way to turn it off is

1229
00:42:17,233 --> 00:42:18,633
by guessing what it is

1230
00:42:19,733 --> 00:42:22,366
so you gotta learn bird songs

1231
00:42:22,933 --> 00:42:25,666
it's bloody annoying you can put it on like

1232
00:42:25,666 --> 00:42:28,533
Cam or into like loud or aggressive

1233
00:42:28,833 --> 00:42:31,766
and when you put on to even Cam's aggressive

1234
00:42:32,733 --> 00:42:35,800
it's 6:00am everything's a problem at 6:00am

1235
00:42:35,866 --> 00:42:38,366
it's brutal it's very cool little app though

1236
00:42:38,366 --> 00:42:40,800
if you ever wanna get into birds nice

1237
00:42:41,500 --> 00:42:43,833
very random um yeah

1238
00:42:43,833 --> 00:42:44,633
I'm just uh

1239
00:42:45,166 --> 00:42:48,600
what uh what's your most popular club so far

1240
00:42:49,066 --> 00:42:51,733
we have probably Port Marnie right now I think yes

1241
00:42:51,733 --> 00:42:53,166
still Port Marnie sales leader

1242
00:42:53,166 --> 00:42:54,966
I think Tralee is super close

1243
00:42:54,966 --> 00:42:56,333
they're moving up yeah

1244
00:42:56,333 --> 00:42:58,433
uh Dukes is right there

1245
00:42:58,633 --> 00:43:00,166
Lafayette's Lafayette's doing a lot

1246
00:43:00,166 --> 00:43:02,566
great job of driving traffic yep

1247
00:43:02,566 --> 00:43:02,966
so that's

1248
00:43:02,966 --> 00:43:04,666
one of the other things that we're working with clubs

1249
00:43:04,666 --> 00:43:05,233
on is like

1250
00:43:05,233 --> 00:43:07,866
how do you best get traffic to Vespucci and dunes

1251
00:43:08,233 --> 00:43:09,866
and Lephoton has nailed it

1252
00:43:09,866 --> 00:43:11,366
like it's the only

1253
00:43:11,366 --> 00:43:13,066
there's a shop button on their homepage

1254
00:43:13,066 --> 00:43:16,000
you hit it it comes straight to their page on our site

1255
00:43:16,566 --> 00:43:18,900
um and so the photons been climbing the ranks too

1256
00:43:18,900 --> 00:43:20,333
yeah we

1257
00:43:20,333 --> 00:43:21,666
we just started uh

1258
00:43:21,666 --> 00:43:23,633
really running some ads for Burkedale

1259
00:43:23,633 --> 00:43:25,766
and we've seen those numbers tick up too

1260
00:43:25,766 --> 00:43:26,233
yup well

1261
00:43:26,233 --> 00:43:28,400
it's important right now because Burkedale is

1262
00:43:28,466 --> 00:43:30,066
gonna be in the spotlight very soon

1263
00:43:30,066 --> 00:43:31,933
so people wanna show off that they've been here

1264
00:43:31,933 --> 00:43:32,933
yes for sure

1265
00:43:33,700 --> 00:43:36,133
um so just to talk a wee bit about Bartle

1266
00:43:36,566 --> 00:43:40,133
because they've very kindly let us film on their deck

1267
00:43:40,133 --> 00:43:43,100
um which is unbelievable right now

1268
00:43:43,100 --> 00:43:46,700
ha ha I can't imagine a place I'd rather be right now

1269
00:43:46,700 --> 00:43:48,066
and I know we're going out there

1270
00:43:48,066 --> 00:43:49,466
have you guys played here before

1271
00:43:49,466 --> 00:43:52,066
I have couple of times I have not yeah

1272
00:43:52,066 --> 00:43:55,166
oh a newbie and a previous yeah yeah

1273
00:43:55,366 --> 00:43:57,633
um have you been teaching him any little secrets

1274
00:43:57,866 --> 00:44:00,433
uh it depends on what the bed is hahaha

1275
00:44:00,466 --> 00:44:03,000
so we'll see if I give him any advice now

1276
00:44:03,066 --> 00:44:04,666
I mean around here uh

1277
00:44:04,666 --> 00:44:08,233
I think the answer is you just need to hit it straight

1278
00:44:08,233 --> 00:44:09,933
and figure out where they cut the grass

1279
00:44:09,933 --> 00:44:12,366
and aim for that otherwise

1280
00:44:12,366 --> 00:44:14,500
it's a bit it can it can turn ugly

1281
00:44:14,500 --> 00:44:15,233
can it yeah

1282
00:44:15,233 --> 00:44:16,133
you can get in some trouble

1283
00:44:16,133 --> 00:44:17,433
it's great great place

1284
00:44:17,433 --> 00:44:19,566
I don't think I've ever been round here

1285
00:44:19,633 --> 00:44:21,633
all 18 holes without it turning ugly

1286
00:44:21,633 --> 00:44:24,200
so yeah yeah

1287
00:44:24,766 --> 00:44:25,466
it's a

1288
00:44:25,466 --> 00:44:27,966
it can't it'll bite you in the ass at one point or two

1289
00:44:27,966 --> 00:44:28,933
yeah it will yeah

1290
00:44:28,933 --> 00:44:30,433
there's no relief zone there

1291
00:44:30,433 --> 00:44:31,833
there's lots of relief zones

1292
00:44:31,833 --> 00:44:33,033
but when you get into the barrier

1293
00:44:33,033 --> 00:44:34,233
that you're not meant to be yeah

1294
00:44:34,233 --> 00:44:35,233
that's trouble oh

1295
00:44:35,233 --> 00:44:36,100
you're you're screwed

1296
00:44:36,100 --> 00:44:38,666
my first round of golf in England was here

1297
00:44:38,833 --> 00:44:40,566
with some friends eight 17

1298
00:44:40,566 --> 00:44:42,033
18 years ago and my

1299
00:44:42,166 --> 00:44:42,933
my buddy rich

1300
00:44:42,933 --> 00:44:46,133
made an eagle right here to close the day

1301
00:44:46,133 --> 00:44:46,966
the sun was setting

1302
00:44:46,966 --> 00:44:49,566
it was a day like this and the you know

1303
00:44:49,566 --> 00:44:51,300
the the

1304
00:44:51,300 --> 00:44:53,533
the sun bouncing off of this great clubhouse

1305
00:44:53,533 --> 00:44:54,566
was just like a

1306
00:44:55,466 --> 00:44:56,933
I knew I was gonna spend a lot of money

1307
00:44:56,933 --> 00:44:58,766
coming on trips you know

1308
00:44:58,766 --> 00:44:59,900
from that point forward

1309
00:44:59,900 --> 00:45:01,733
I need to build a business around it hahaha

1310
00:45:03,900 --> 00:45:07,366
exactly I need to somehow make this tax avoidance yes

1311
00:45:07,500 --> 00:45:08,433
yeah yeah

1312
00:45:08,433 --> 00:45:11,800
that's right the IRS is not looking at me anymore

1313
00:45:12,333 --> 00:45:14,666
and so tell me what's you guys have obviously

1314
00:45:14,666 --> 00:45:17,133
been around and been to all these loads of clubs

1315
00:45:17,133 --> 00:45:19,066
and traveled a lot within

1316
00:45:19,666 --> 00:45:21,133
what's your favourite trips

1317
00:45:21,133 --> 00:45:23,566
what would you if you were doing say a three day or

1318
00:45:24,100 --> 00:45:25,466
or and then a week one

1319
00:45:25,466 --> 00:45:26,466
where would you go

1320
00:45:26,633 --> 00:45:29,200
I kind of like to just plant in a spot

1321
00:45:29,466 --> 00:45:31,966
uh rather than drive around a lot

1322
00:45:32,133 --> 00:45:34,566
I think that's rule No. 1 of a good trip

1323
00:45:34,566 --> 00:45:35,466
though I think

1324
00:45:35,466 --> 00:45:37,100
so many people do all that driving

1325
00:45:37,100 --> 00:45:39,566
and lose the essence of where you're going

1326
00:45:39,733 --> 00:45:41,066
yeah I agree with that

1327
00:45:41,066 --> 00:45:41,733
and so

1328
00:45:41,733 --> 00:45:44,100
we've done a lot of trips where we've just kind of

1329
00:45:44,100 --> 00:45:45,966
parked in a spot for three

1330
00:45:45,966 --> 00:45:47,666
or four nights or six nights

1331
00:45:48,433 --> 00:45:50,766
and it's hard to sort of rank them

1332
00:45:50,766 --> 00:45:52,033
but I can tell you that like

1333
00:45:52,033 --> 00:45:55,533
we took our normal group of guys to the south of Wales

1334
00:45:56,066 --> 00:45:57,733
last year and um

1335
00:45:58,066 --> 00:45:59,333
you know we didn't uh

1336
00:45:59,666 --> 00:46:02,766
outside of Port Call not many names people recognized

1337
00:46:02,766 --> 00:46:07,333
but hanging out in a town like Tenby after playing golf

1338
00:46:07,333 --> 00:46:08,533
you know having a couple of pints

1339
00:46:08,533 --> 00:46:10,500
and you're on the water and the birds are everywhere

1340
00:46:10,500 --> 00:46:11,566
it's um

1341
00:46:12,133 --> 00:46:12,500
you know

1342
00:46:12,500 --> 00:46:15,033
that's pretty great place staying in North Berwick

1343
00:46:15,033 --> 00:46:18,833
you know quiet evenings and little strolls and um

1344
00:46:19,300 --> 00:46:19,633
you know

1345
00:46:19,633 --> 00:46:23,366
you just get a house in town and walk down to the

1346
00:46:23,500 --> 00:46:24,233
the West Links

1347
00:46:24,233 --> 00:46:27,300
which is could be my favorite golf course on earth

1348
00:46:27,300 --> 00:46:29,133
I don't know it's probably one of them

1349
00:46:29,966 --> 00:46:33,500
it's really hard to I think it's hard to like beat this

1350
00:46:33,500 --> 00:46:34,500
I've never done this trip

1351
00:46:34,500 --> 00:46:36,366
so I can't say it's my favorite trip

1352
00:46:36,533 --> 00:46:39,366
but the idea of coming here and training yes

1353
00:46:39,366 --> 00:46:41,466
to all these clubs like take the train to Hillside

1354
00:46:41,466 --> 00:46:44,066
take the train to here take the train to form B yeah

1355
00:46:44,066 --> 00:46:46,300
take the train to s m a right

1356
00:46:46,300 --> 00:46:47,866
there's West Links super yeah

1357
00:46:47,866 --> 00:46:48,266
West Links

1358
00:46:48,266 --> 00:46:50,500
there's something super attractive about that

1359
00:46:50,500 --> 00:46:53,166
and then getting to know all of the villages

1360
00:46:53,166 --> 00:46:56,433
we had a brilliant curry in Formby last night right

1361
00:46:56,433 --> 00:46:58,333
oh the Curry Rangers are elite yeah yeah

1362
00:46:58,333 --> 00:47:00,533
very good we're gonna go to Burkdale Village tonight um

1363
00:47:00,533 --> 00:47:03,166
hopefully to pack a few beers with you guys too there

1364
00:47:03,266 --> 00:47:06,266
um but just these little things that are easy to find

1365
00:47:06,266 --> 00:47:08,066
and this idea of taking your

1366
00:47:08,066 --> 00:47:09,466
throwing your golf clubs on the train

1367
00:47:09,466 --> 00:47:10,966
and that's how you get into the clubs

1368
00:47:10,966 --> 00:47:12,500
is super attractive yeah

1369
00:47:12,500 --> 00:47:13,266
and you learn along the way

1370
00:47:13,266 --> 00:47:15,066
so like we stayed in Windsor

1371
00:47:15,066 --> 00:47:17,166
and I've stayed in Windsor before for golf trips

1372
00:47:17,633 --> 00:47:18,666
you know and um

1373
00:47:18,733 --> 00:47:19,366
but you know

1374
00:47:19,366 --> 00:47:22,033
we were introduced to the little village of Bray and

1375
00:47:23,733 --> 00:47:26,333
Hines Head was the pub that we went to and it's like

1376
00:47:26,333 --> 00:47:27,533
now I'm thinking okay

1377
00:47:27,533 --> 00:47:30,533
we should just get a little place in Bray

1378
00:47:30,533 --> 00:47:31,833
the next time we're through here

1379
00:47:31,833 --> 00:47:32,266
instead of

1380
00:47:32,266 --> 00:47:35,633
so you keep kind of moving a little further away

1381
00:47:35,633 --> 00:47:37,766
I think at least I've been well

1382
00:47:37,766 --> 00:47:40,566
it's it's about cause at the end of the day

1383
00:47:40,566 --> 00:47:41,833
it's a beaten path right

1384
00:47:41,833 --> 00:47:43,566
there's a lot of people walked it

1385
00:47:43,900 --> 00:47:45,433
but the information out there

1386
00:47:45,433 --> 00:47:47,966
of is most of it's out of date

1387
00:47:47,966 --> 00:47:50,266
yeah because it changes on a yearly basis

1388
00:47:50,666 --> 00:47:52,833
whether the pub's still open or whether the

1389
00:47:52,833 --> 00:47:55,433
the inn's got rooms anymore or whatever

1390
00:47:55,700 --> 00:47:57,700
and so the classic little things

1391
00:47:57,700 --> 00:47:58,866
like a great one was ducks

1392
00:47:58,866 --> 00:48:01,366
was probably the most famous thing in Iceland for golf

1393
00:48:01,366 --> 00:48:02,633
in terms of accommodation

1394
00:48:02,633 --> 00:48:03,633
it's not there anymore nope

1395
00:48:03,633 --> 00:48:06,400
right so all these great uh

1396
00:48:06,833 --> 00:48:08,066
great establishments change

1397
00:48:08,066 --> 00:48:09,033
so you're actually better off

1398
00:48:09,033 --> 00:48:10,700
just turning up and hoping you can get in

1399
00:48:10,700 --> 00:48:11,100
yeah well

1400
00:48:11,100 --> 00:48:12,433
and they're not on you know

1401
00:48:12,433 --> 00:48:13,900
hotels.com are they

1402
00:48:13,900 --> 00:48:14,700
so

1403
00:48:15,166 --> 00:48:16,933
you know it's a bit of a disadvantage

1404
00:48:16,933 --> 00:48:17,833
it's it's

1405
00:48:18,166 --> 00:48:19,466
it's great to lean on a

1406
00:48:19,466 --> 00:48:21,300
a travel partner if you don't have any experience

1407
00:48:21,300 --> 00:48:22,933
they'll help you figure things out and

1408
00:48:22,933 --> 00:48:23,766
you know

1409
00:48:24,333 --> 00:48:25,733
um that's helpful for

1410
00:48:25,733 --> 00:48:28,400
for most folks it's still daunting to kind of

1411
00:48:28,633 --> 00:48:29,566
if you don't know what you're doing

1412
00:48:29,566 --> 00:48:31,000
to try to plan a trip by yourself

1413
00:48:31,366 --> 00:48:33,133
yeah to come over for sure yeah

1414
00:48:33,133 --> 00:48:35,133
yeah it's quite done to have to admit

1415
00:48:35,433 --> 00:48:37,233
and I'm

1416
00:48:37,233 --> 00:48:39,966
think we're probably had a very good conversation

1417
00:48:39,966 --> 00:48:41,066
and I'm quite happy with that

1418
00:48:41,066 --> 00:48:43,933
so I always like to finish on one thing

1419
00:48:44,666 --> 00:48:46,633
top 5 favorite golf courses

1420
00:48:46,633 --> 00:48:47,966
favorite not best

1421
00:48:47,966 --> 00:48:49,566
what's your top 5 favorite golf course

1422
00:48:49,566 --> 00:48:50,433
start with you Joe

1423
00:48:50,466 --> 00:48:51,633
well um

1424
00:48:51,633 --> 00:48:53,666
we'll keep it all GB and I

1425
00:48:55,033 --> 00:48:57,400
uh top 5 favorite North Berwick

1426
00:49:00,033 --> 00:49:00,833
um

1427
00:49:01,466 --> 00:49:02,333
Prestwick

1428
00:49:04,700 --> 00:49:05,533
Dingle

1429
00:49:07,266 --> 00:49:08,066
um

1430
00:49:09,233 --> 00:49:10,333
County Down

1431
00:49:11,566 --> 00:49:12,833
and

1432
00:49:13,966 --> 00:49:15,566
you know probably Burkdale

1433
00:49:15,566 --> 00:49:19,433
I mean I've had two really good visits and you know

1434
00:49:19,433 --> 00:49:21,366
I expect today's gonna be another gem

1435
00:49:21,366 --> 00:49:25,133
so it's tough I mean I played a lot yeah

1436
00:49:25,133 --> 00:49:27,100
I don't know if you've seen my profile yet on Top 100

1437
00:49:27,100 --> 00:49:28,866
but I've seen a lot of places

1438
00:49:28,933 --> 00:49:31,066
so I got a lot to choose from yeah

1439
00:49:31,566 --> 00:49:35,033
uh for me Royal Doornik is just so special

1440
00:49:35,033 --> 00:49:35,833
we

1441
00:49:36,366 --> 00:49:38,433
it it took six tries last year

1442
00:49:38,433 --> 00:49:40,666
but we got on the Old Course in um

1443
00:49:40,833 --> 00:49:44,100
October and we both played really well yeah

1444
00:49:44,100 --> 00:49:45,700
me until the 17th hole

1445
00:49:45,700 --> 00:49:47,833
which really kind of snuck up and bit me

1446
00:49:47,833 --> 00:49:49,466
did you hit the hotel uh

1447
00:49:49,466 --> 00:49:52,166
I was I think in the in the garden yeah

1448
00:49:52,166 --> 00:49:54,300
um just over the corner of the hotel

1449
00:49:54,300 --> 00:49:55,566
I think I was in that garden

1450
00:49:55,566 --> 00:49:58,166
um and then I love Portmarnock

1451
00:49:58,166 --> 00:50:00,133
like I could play that course um

1452
00:50:00,166 --> 00:50:03,266
any day and County Louth um

1453
00:50:03,266 --> 00:50:04,733
I know you guys talked about it on your

1454
00:50:04,733 --> 00:50:06,466
you guys Irish rankings um

1455
00:50:06,500 --> 00:50:10,633
is uh just like just so wonderful

1456
00:50:10,833 --> 00:50:14,300
um and I think my 5th would probably be Dingle too

1457
00:50:14,300 --> 00:50:18,066
just cause it's the first uh course I played overseas

1458
00:50:18,066 --> 00:50:20,366
it was um uh play with a buddy of mine

1459
00:50:20,366 --> 00:50:23,466
Tom Kennedy from Experience Ireland Golf who's just a

1460
00:50:23,466 --> 00:50:25,533
has really helped us through this whole process

1461
00:50:25,833 --> 00:50:27,866
Cormac there is a is wonderful

1462
00:50:27,866 --> 00:50:30,466
yeah clubhouse and the food are just fantastic

1463
00:50:30,466 --> 00:50:32,633
and I just like I like that golf course a lot too

1464
00:50:32,633 --> 00:50:34,866
yeah and you could and it's close to Foxy John's

1465
00:50:34,866 --> 00:50:36,966
exactly it's close to Foxy John's

1466
00:50:36,966 --> 00:50:38,033
no I've not been in Dingle

1467
00:50:38,033 --> 00:50:38,666
oh my god

1468
00:50:38,666 --> 00:50:40,366
it's just such a fantastic pub

1469
00:50:40,366 --> 00:50:41,133
it's a really

1470
00:50:41,133 --> 00:50:43,133
and the town of Dingle is just so wonderful

1471
00:50:43,133 --> 00:50:44,433
yeah out of the blue there

1472
00:50:44,433 --> 00:50:45,366
that restaurant's like

1473
00:50:45,366 --> 00:50:46,700
one of my favorite restaurants on earth

1474
00:50:46,700 --> 00:50:47,633
yeah yeah

1475
00:50:47,633 --> 00:50:48,766
looks like a chip shop from outside

1476
00:50:48,766 --> 00:50:53,233
yeah Foxy John's is a hardware store during the day

1477
00:50:53,233 --> 00:50:55,633
and then a pub at night oh amazing

1478
00:50:55,633 --> 00:50:57,866
yeah always music every night fantastic

1479
00:50:57,866 --> 00:50:59,866
it's a great place wonderful yeah superb

1480
00:50:59,866 --> 00:51:01,433
well thanks very much for both

1481
00:51:02,133 --> 00:51:03,966
well for invite me along to Berkeley

1482
00:51:03,966 --> 00:51:05,666
you're the host today and

1483
00:51:05,666 --> 00:51:07,033
but it's gonna be a

1484
00:51:07,033 --> 00:51:08,633
we're gonna have a lot of fun this afternoon

1485
00:51:08,633 --> 00:51:09,233
yeah I agree

1486
00:51:09,233 --> 00:51:10,266
head out there I agree to it

1487
00:51:10,266 --> 00:51:11,566
and yeah thanks for having us on

1488
00:51:11,566 --> 00:51:12,433
it's thanks for coming on

1489
00:51:12,433 --> 00:51:13,400
good conversation

1490
00:51:13,533 --> 00:51:15,133
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1491
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1492
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1493
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1494
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1495
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