The FitTech Club Podcast
🎙️ FitTech Club Podcast
From FitTech Club - the business club for global fitness & health founders, executives, and investors - comes a bi-weekly podcast exploring innovation, technology, and new business models in fitness and consumer health industries.
Join Natalia Karbasova, founder and CEO, for focused 20-minute episodes with industry leaders who are reshaping the human health. Like our club's promise of curated networking and market insights, each episode delivers valuable perspectives from the frontlines of fitness tech.
🎯 Current season: AI in fitness and health
Dive into groundbreaking conversations about artificial intelligence in fitness and health. Our guests share exclusive insights into their technical challenges, business strategies, and visions for the future.
👥 Who should listen
- Fitness & health founders
- C-level executives
- Investors
- Industry decision-makers
- Innovation leaders
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- Join the FitTech Club: www.fittechclub.com
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The FitTech Club Podcast
"Less tech, more nudging" - Gaute Sandal, CDO, SATS
🔥 What's in this episode?
20% more app users than gym visitors - this is how SATS, the Nordics’ biggest fitness operator, is witnessing the digital transformation of their business. In this episode, Gaute Sandal, CDO of SATS, speaks about cracking the member retention code. This is how the operator is transforming good intentions into lasting habits through targeted communication and real-time behavioral triggers.
🎤 About Our Guest:
Gaute Sandal is the Chief Digital Officer at SATS, the Nordic region's #1 fitness provider with 276 clubs and 731,000 members. He leads a 50+ in-house technology team delivering digital solutions that have achieved over 400,000 unique weekly app users. Under his leadership, SATS has successfully implemented machine learning models and transformed their digital engagement strategy.
🎯 What You'll Learn
[01:11] How SATS defines digital success in the fitness industry
[03:25] The crucial first 8 weeks: Breaking down their member retention strategy
[06:32] Building an effective fitness ecosystem: Physical meets digital
[14:38] Smart data tracking: What really matters for member success
[22:07] The future of fitness technology and behavior change
📌 Links & Resources
Connect with Gaute Sandal
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