Creating the Muse by Indah Pages

Creating the Muse by Indah Pages - Interview with Samantha Wills

Indiana Holley Season 2 Episode 16

Welcome to another episode of Creating the Muse, where we have the honor of speaking with an extraordinary creative force—Samantha Wills.

A trailblazing entrepreneur, author, and creative mentor, Samantha built one of Australia’s most successful jewellery brands, earning global recognition in Vogue, Harper’s Bazaar, Forbes, and The New York Times. But beyond her brand’s meteoric rise, her true impact lies in the way she champions creativity, intuition, and self-leadership.

Through the Samantha Wills Institute, she has empowered countless entrepreneurs to trust their instincts, embrace their creativity, and build businesses rooted in authenticity. Her latest book, Marigolds & Magic Stars, is a heartfelt invitation to dreamers of all ages to reclaim their creative spark.

In this episode, we explore:

The Power of Intuition – How Samantha learned to trust her “feeling filter” over logic, and the hard lessons she faced when she ignored her gut instincts.

Burnout & Listening to Your Body – Her deeply personal journey with stage-four endometriosis, the toll of pushing through pain, and the wake-up call that led her to finally prioritize rest and well-being.

Fear, Self-Doubt & the Many Faces of Procrastination – Why fear often disguises itself as perfectionism, imposter syndrome, or over-planning, and how to break through these barriers to creativity.

Creativity as a Birthright – The societal myths that discourage creative pursuits, why storytelling is at the heart of everything she does, and the importance of giving yourself permission to dream.

The Emotional Toll of Hustle Culture – Her transition from the high-energy, fast-paced life of New York to a more intentional, nomadic lifestyle focused on a calm nervous system.

The Strength of Sisterhood – The power of having a supportive community of women who genuinely lift each other up and ask, “How can I help you achieve that?”

Taking Aligned Action – Why making space for creativity requires action, not overthinking, and how letting go of perfection allows momentum to build.

Samantha’s insights are raw, transformative, and deeply empowering. She reminds us that success isn’t just about hard work—it’s about alignment, creativity, and trusting yourself every step of the way.

For more about Samantha and her work, connect with her on Instagram @samanthawills and explore the Samantha Wills Institute for creative mentorship and entrepreneurial insights.

📍 https://samanthawills.com

www.indahpages.com.au