From YouTube to Indie Nail Polish Brand with Walker of Olive Ave Polish

This week my Nail Babe is Walker from Olive Ave Polish! I know her for having some of the best creme polishes! But did you know she started as a Nail Blogger and YouTube reviewer? Hear how she decided to start her brand, what it’s like working with a manufacturer, and her advice for new business owners.

→Shop Olive Ave Polish
Discount Code: ABE

→Follow @OliveAve_Polish 

→Watch Full Episodes on Youtube
→Follow @Abe.NailBabe
→All my Links

Chapters

• 0:29 Welcome Walker
• 1:47 How Walker got into Nail Polish
• 4:49 Starting YouTube
• 7:28 Why Start a Brand?
• 10:03 Batching Content
• 15:04 Prioritizing Brand vs YouTube
• 18:59 Brother’s Advice
• 21:22 Going “Full-Time” Brand Owner
• 23:26 Indie vs Boutique vs Mainstream
• 25:06 Finding a Manufacture
• 27:18 What Makes a Good Polish?
• 30:30 Process of Creating a Collection
• 33:58 Skinny Brush vs Wide Brush
• 35:12 Taking Customer Feedback
• 37:58 What Colors Perform the Best
• 40:49 Best Advice for New Business Owners
• 42:36 Marketing - Brand Awareness
• 46:36 Affiliate Marketing
• 49:05 Working with Content Creators
• 51:37 Deco Stickers + Cuticle Buddy
• 55:27 Comments!