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Agency Giants
Welcome to Agency Giants, the podcast that delves into the minds of the world's top 1% agency owners. Join us as we explore the secrets behind their remarkable success and gain invaluable insights from their unique journeys.
Hosted by Jordan Platten, an industry-leading UK Youtuber and agency owner who has generated over $100 million in return on investment for a diverse variety of brands around the globe.
Each episode of the podcast features in-depth conversations with visionary agency owners who have achieved unparalleled heights in their respective fields. From digital marketing to advertising, branding to PR, we cover a diverse range of agency specialties, ensuring a wealth of knowledge and inspiration for all listeners.
Through engaging discussions, we uncover the strategies, philosophies, and innovative approaches that set these exceptional entrepreneurs apart. How did they overcome obstacles and build their agencies from the ground up? What bold decisions propelled their growth? What lessons did they learn along the way? Find out as we delve into their triumphs, failures, and everything in between.
The Agency Giants podcast goes beyond surface-level success stories. We explore the nuances of scaling agencies, managing teams, nurturing client relationships, and staying ahead of industry trends. Whether you're an aspiring agency owner, a seasoned professional seeking fresh perspectives, or simply curious about the inner workings of top-performing agencies, this podcast offers the actionable insights you crave.
Join us on this captivating journey as we unlock the strategies that drive the world's most successful agencies. Discover firsthand how these extraordinary leaders are shaping the future of the industry and learn how you can apply their wisdom to your own entrepreneurial endeavors.
If you're ready to challenge the status quo and gain a competitive edge in the world of agencies, subscribe to Agency Giants and prepare to be inspired. Get ready to unleash your potential, elevate your business acumen, and unlock the secrets to agency success with the remarkable individuals who are reshaping the industry, one groundbreaking idea at a time.
So, whether you're commuting, working out, or enjoying a moment of quiet reflection, tune in to Agency Giants and immerse yourself in the captivating stories of those who have conquered the world of agencies and are ready to share their invaluable insights with you.
Agency Giants
We Send 100,000 LinkedIn DMs a Month (Here's What Works) | Niall Ratcliffe | #37
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The Agency Giants Podcast - Episode 37 (Niall Ratcliffe)
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Niall Ratcliffe runs the UK's #1 LinkedIn agency, & he says everyone is using the platform wrong!
His argument is simple.
LinkedIn isn't a social media platform. It's a rolodex.
It's the easiest platform to get in front of your dream clients & start a conversation with them.
If you've been posting on LinkedIn & getting nothing back, this one will make everything click.
Niall's LinkedIn: https://uk.linkedin.com/in/niall-ratcliffe
Noticed. agency: https://www.noticed.co/
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Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=556d
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FREE Agency Owners Community: https://www.skool.com/agencyowners
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https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak
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🎧 Stream on your favorite audio platform:
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870
Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE
Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast
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00:00 Introduction
01:02 Why LinkedIn Is a Networking Platform, Not Social Media
02:57 Noticing the Million $ LinkedIn Opportunity at 19
08:08 How the Supply & Demand Shift Killed LinkedIn's Organic Reach
11:27 Awareness Content, Fishing Content & Why Positioning Beats Posting
19:17 Building a Content Process & Using AI Without the Drivel
23:48 The LinkedIn Pyramid: Adding Your ICP & Starting Conversations
28:38 Outreach That Converts: Connection Data, Lead Magnets & Automation
38:49 "Your Brand Sucks": Dom McGregor, 10x Pricing & Team Structure
47:07 Talent, Employee-Generated Content & Doing More With a Smaller Team
56:38 The Future of the Agency Model & LinkedIn's Next Five Years
1:07:02 Starting From Zero & Why You Should Get a Job First
1:14:43 The Long-Term Vision & Rapid Fire Questions