What if your work actually gave you energy back? That’s the thread we follow with Mary Alice Duff, a fractional COO who left a decade in social work, built a clothing brand the hard way, and now runs a profitable, remote-first practice from the south of France—without burning herself or her clients out. We talk about the real operations work founders rarely admit: pricing that quietly destroys margins, teams without clarity, and systems that leak time and money. Mary Alice opens her playbook for turning that mess into momentum.

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