Smart Soulful Business with Becky & Laurie
You can build a business that’s both purposeful and profitable - and we’re living proof it’s possible. Between us, we’ve launched courses, run communities, and coached women worldwide, all while keeping our faith, our sense of humor, and our sanity intact.
This show is for Christian women entrepreneurs who want to grow with smart strategy and emotional intelligence, in ways that fit your life, not consume it. Each week, you’ll hear honest conversations, grounded strategy, and faith that fuels your business in real, practical ways.
Smart Soulful Business with Becky & Laurie
002: The 3 Cs of Business Growth — Content, Community & Conversion Explained
Business doesn’t have to feel like a mystery. There are three simple building blocks every entrepreneur needs to embrace: content, community, and conversion.
Each works together to grow your business, and if one is missing, you’ll stall.
In this episode, we’ll explain what they are, how they connect, and why this simple framework is enough to grow with confidence.
We’ll cover:
- Why most women focus too much on one “C” and get stuck
- What content actually needs to do (hint: not perfection)
- How community builds trust and loyalty beyond algorithms
- Why conversion isn’t sleazy ( it’s serving people well)
This week’s free action guide: 3C Quickstart Guide
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