Smart Soulful Business with Becky & Laurie
You can build a business that’s both purposeful and profitable - and we’re living proof it’s possible. Between us, we’ve launched courses, run communities, and coached women worldwide, all while keeping our faith, our sense of humor, and our sanity intact.
This show is for Christian women entrepreneurs who want to grow with smart strategy and emotional intelligence, in ways that fit your life, not consume it. Each week, you’ll hear honest conversations, grounded strategy, and faith that fuels your business in real, practical ways.
Smart Soulful Business with Becky & Laurie
011: Why Every Small Business Needs an Email List (And Why It Matters More Than Social Media)
Your email list is the only part of your business you truly own — and it matters more than social media, no matter what stage you’re in.
In this episode, we break down why even a small list can make a real difference, what actually builds trust over time, and how to figure out which stage of email growth you’re in so you can take the next right step without pressure.
In this episode, we’ll explore:
- Why email outperforms social media for connection, trust, and sales
- What makes an email list genuinely effective (and what doesn’t)
- How to identify your current email-growth stage
- The three pillars of a healthy email strategy: consistency, helpful content, and personal connection
- A peek at upcoming episodes on handling unsubscribes, intentional list growth, and keeping email personal and grounded
Get Your Free Action Guide: Email Growth Pathway: Find Your Stage & Take Your Next Step
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