Smart Soulful Business with Becky & Laurie
You can build a business that’s both purposeful and profitable - and we’re living proof it’s possible. Between us, we’ve launched courses, run communities, and coached women worldwide, all while keeping our faith, our sense of humor, and our sanity intact.
This show is for Christian women entrepreneurs who want to grow with smart strategy and emotional intelligence, in ways that fit your life, not consume it. Each week, you’ll hear honest conversations, grounded strategy, and faith that fuels your business in real, practical ways.
Smart Soulful Business with Becky & Laurie
012: Hard Launch, Soft Launch, or Reveal? How to Start Something Without the Stress
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Launching a new product, offer, or podcast doesn’t have to be loud, stressful, or perfectly planned. Most of us were never taught what a “launch” actually is — which is why it feels so intimidating.
In this honest, behind-the-scenes conversation, we unpack the three real ways to bring something into the world: a hard launch, a soft launch, or a reveal.
If launching has ever felt confusing, pressured, or “too much,” this episode is going to feel like an exhale.
We’re talking about:
- What a launch actually is (and why it’s simpler than you think)
- The real difference between a hard launch, a soft launch, and a reveal
- How confidence, capacity, and season shape the way we start something
- Why we chose a reveal for Smart Soulful Business
- How to choose the launch style that fits you — not the internet’s timeline
Get Your Free Action Guide: The Launch Style Finder
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MORE FROM BECKY & LAURIE
Website: smartsoulfulbusiness.com
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Smart Soulful Business Facebook Community: smartbusiness.thrivecart.com/soulful-strategy-community