016: Your First (or Next) $1K: The Simple Path to Revenue Without a Huge Following

Most women think they need a big audience, a perfect funnel, or a viral moment before they’re “allowed” to make money. But your first (or next) $1K doesn’t come from the internet magically discovering you — it comes from simple offers, real relationships, and the kind of service that feels steady, not salesy.

In this episode, we’re breaking down how early revenue actually shows up — and why it’s so much simpler (and calmer) than the online world makes it sound.

Listen as we dig into:

•  The real places your first $1K comes from — and why you’ve probably overlooked them
•  How small, honest offers make money faster than polished programs
•  Why your existing relationships are more powerful than any algorithm
•  The mindset shifts that help revenue feel peaceful, not pressured
•  A simple path you can follow this month — without a huge audience

Get Your Free Action Guide: The Early Revenue Roadmap

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Transcript

Becky Brown  0:01 
If you're a Christian woman, building a business and want it to be purposeful and profitable, we've got you covered. I'm Becky.

Laurie Graham  0:08 
And I'm Laurie. We have both built successful businesses that we love without losing our faith, humor or our sanity. This is Smart Soulful Business.

Becky Brown  0:17 
Real conversations to help your business fit your life and not the other way around. Welcome back to Smart Soulful Business with Becky and Laurie.

Laurie Graham  0:30 
Together, we help Christian women build businesses that are soulful, strategic and successful, and we're doing it without the pressure, without the crazy posturing, like we have to stand in a certain way or show up in a certain way that isn't us and without the burnout.

Becky Brown  0:46 
And today, we are going to be talking about something that feels really, really big, but it's actually built from really small, manageable steps. So we're going to be talking about making your first or your next $1,000 in revenue. Yes, you will see exactly how early revenue actually happens by tiny offers, by warm people, by simple invitations and smart little steps that add up faster than you think. So let's go ahead and jump in. When most women imagine making their first $1,000, we tend to jump to something bigger, something a little bit more dramatic, a big launch, 100 new followers, a polished funnel. And the truth is, usually when you're just starting out and making your first money in business, early revenue is almost never one big, perfectly polished moment. It's this patchwork of tiny wins. And so it could be a $5 printable or a $29 workshop, or a $47 template sale, or an Etsy order, a single Amazon merch T-shirt payout, or just one really aligned client that you found. So when I first got my first health coaching client, it actually wasn't at all because I was selling. I wasn't trying to sell. I wasn't trying, so I was actually just sharing that I was in process, that I was learning, and a friend from church actually pulled me aside after I had been talking about this health coaching certification process that I was going through, and she pulled me aside and said, Hey, actually, could I hire you? Could I be your first client? It was so crazy you were there for that. And you remember, number one, the imposter syndrome that set in that I'm like, I'm not even certified yet. I'm not qualified for this. And number two, how much confidence that built in me immediately that somebody was offering to pay me and I hadn't even asked them to pay me yet. And so that one, yes, that was so important to me. It was such a pivotal part of my professional journey. And what I want to stand out from that example is that it came from connection, not polished strategy. So Laurie, why do you think that so many women believe that their first income, their first early revenue, has to be big and polished before it counts, before they can get started.

Laurie Graham  3:25 
Yeah, for me, I think we get so much in our head about it, and I think it feels much bigger than it is. And I just want to say, first off, if $1,000 feels like a lot to you, it is a lot like, I don't want to minimize that that thought that it's a lot, but we make this process so much bigger than it is. And next week we're going to talk more about, like, easy language for selling, which is really just sharing. And so I love that you started with that example, Becky, because you weren't even trying to sell something. You're literally just sharing what you do, what you're learning, what you love, what how you want to help people. And a client popped up. And I think that's how it should be. I mean, I think that's what sales should be. We're just sharing what we do, and if the right person comes along who needs what we do. Now, there's more to this. We can certainly get better at how we share and the words that we use and knowing our audience and meeting needs, but I think we build it so much up in our head, and the reality is, is that $1,000 and let's say, so I know you may be listening right now and you haven't made any money yet, like a lot of people who find us are like, how do I even make $1,000 but you might be listening, and you may have had a business for the last 5 years or 10 years, and you're making decent money. Like, I think the same principles we're talking about here can get in our head different points in the journey, right? Because the sales go down, or Google doesn't update, and all of a sudden your ad traffic takes a dive, and you're like, wait, wait, where is my next 1000 going to come from? Right? And so I think we can do this at any stage of the journey, but I think one of the things that I think gets in our head is, again, $1,000 is so big, but really it's just a mix of some really small wins. I think one of the things that helped me early on was $29 times 33 people is $1,000.

Laurie Graham  5:15 
29 people. Like, do you know how many people are out there shopping at Walmart and Target right now and online, looking on Amazon like we're talking about millions of people, and if I just need 33 people to spend $29 like, I think for me when I drop the numbers, and it's never that easy with numbers, but yeah, I think we just have to remember, or it's helpful to remember, that real revenue is a little is a whole bunch of tiny yeses, right?

Becky Brown  5:41 
And you've told me that from the beginning, not just in the math of, okay, this workshop, I can totally get 33 people in this workshop. You mentioned examples like that, but you also were the voice that gave me permission to build a portfolio business and have little chunks of different businesses. So you're the reason why I have kind of scaffolded my business the way it is. And have all of these different streams of income, and some of them are small, but they all matter. And you were the one that gave me permission to not go all in on every single part of my portfolio life, but still build it. Have all of these, pursue each of these different little things and test them out and let them all ebb and flow as your business grows, and be responsive to the season you're in. You were the one that gave me permission to that, and that has served me very well for many years now.

Laurie Graham  6:33 
Okay, that's funny. You may have told me that before, but I don't remember being the reason you have what we call together, like a portfolio life, right? Like, you know, multiple streams of income. And I think sometimes when people hear multiple streams of income, they think big, and we're talking little, little revenue adds up a lot. So you're making this much on a book here and there. You're making this much on a T-shirt sale. You're making this much on a workshop. You're making this month. And by the way, we're not talking about being scattered. We're talking about being strategic. You know, the other thing I want to mention, why I think we make this just bigger in our head than than we need to be, is we underestimate how close we actually are, like we underestimate our own connections. We underestimate our reach, you know, just our friends in social media, the people we used to work with when we lived in Ohio, the people that knew us way back when, even high school friends. Like we underestimate where our own connections, I think we underestimate that we have something to offer. Like we underestimate our own voice. We underestimate the little things that can all add up to, whatever we're looking at. And for today, you know, in the podcast, we're talking about $1,000 like, we underestimate that. And, yeah, I think we do make it bigger than it is. So let's talk about the other part of this, where everybody gets over complicated, is when we talk about the offer. So we just kind of put the numbers a little bit in perspective, hopefully for people like it's less than it feels like it can feel really heavy when we're closer than we think. But the other part is that simple offer, which we talked about a little in last week's episode. So if you haven't heard that, go back and listen to it, but when we're talking about getting your first 1000 or your next 1000,

Laurie Graham  8:26 
This offer start small and easy. Like, this doesn't have to be the big signature course or the giant coaching package. It needs to be the smallest, clearest, easiest version of something that you can help somebody with. Like, how can you help people? Like, just whatever that's at in your head right now? How could you help people? Because we're always one step ahead of someone, right? We're actually a couple steps ahead of someone, not everyone. But think of the person you can help. How can you help them? And then think of that smallest, that smallest piece. How can we help somebody easy and small? Because selling something small is clear. So let's be clear and not overcomplicate. Okay, so Becky when you think about simple offers, what makes something feel easy? You've said this before. You've talked because you've walked me through this. What's a no-brainer offer. Like, do a no-brainer offer. Like, people who see this are going to say, Oh yeah, I'll get that Oh yeah. I don't have to overcomplicate my own thinking on whether to say yes or not to it. So Becky when you think about simple offers. What makes something feel easy to say yes to?

Becky Brown  9:37 
Yeah. So for me, I think about the different roles I have in my life, but something that is so straightforward and very small, yeah, but that helps me solve a very specific problem, saving me time, saving me money, saving me brain power. So let's go through one of my roles. I'm a really busy mom, so things like a meal plan that'll save me money. I will drop money on that. To save me money, long term. Daily prayers for my kids. That's something I want to be doing, but sometimes can't put the brain power into plan it ahead of time to get into that rhythm. A funny T-shirt for my rockhounding husband's birthday. If that's just there and in front of me, I'm gonna buy it because it applies to him, and I don't have the time to put it together right now. I just dropped money on a piano lessons app because it's something that I have been wanting to learn for ages, and it's simple and easy and right in front of me and walks me through something I wanted to learn. If somebody out there wants to create a really simple and clear gift guide for teachers, oh my goodness, that is something that is so stressful for me buying presents for my boys' teachers. Man, if you want to put together a guide for planning a birthday party for a bird-loving five year old, I will be all over that, right? That something like that saves me so much time and mental energy, and that's just one role in my life. So if you're sitting there thinking, Well, I can't do any of those things, yeah, except I'm also a Bible Study Facilitator at my church. I'm a Small Group leader. If you put together resources for specific problems, throwing your Small Group Christmas party, prayers to open your small group. I'm also an online business owner. There's tons of little, tiny problems that I come into every single day that you can solve. I'm a small town sign language interpreter, and each of those roles, you know, has so many unique potential products that I would absolutely buy to make my life easier. And I'm stingy. I don't buy easily. But all those things that I just went through, I will drop money on those things if you save me time, money, brain power.

Laurie Graham  11:38 
Okay, I love that you just went through your roles, because a lot of times, like, we even overcomplicate this. Like we, you know, they used to talk about creating an avatar. Like, who do you want to help? Like, create this person, this personality. Like, just think of a role like, you want to help a busy mom. What does a busy mom need? You want to help a retired grandma who wants to stay connected with her grandchildren? Like, this is just a new thing right now. Becky, do you know how many things I could think that could help? You know, like, like, that's a business idea right there. Like, if you think of a person, how can you help them? And then put it down to the easiest version. Now, I also want to just throw out here that we're not talking about every single thing that you offer is going to be the simplest, easiest version, like we're talking about making your next $1,000 because as you were talking, I thought about my membership helps so many people, and I keep working on making it more simple and simple, but memberships generally aren't that simple. Like, it's not a simple, quick, easy yes. There needs to be easier yeses. So when you're looking at your first $1,000 or next $1,000 it doesn't have to be, like we said at the beginning, the big signature course, right? We're literally saying you can make good money on a simple, easy yes. I love that, Becky.

Becky Brown  12:52 
Yeah. And think about what you already have in place. Some of you might already have a website, and maybe you offer free printables already. So think about one of your printables that already is really popular. What is their next step from that? So they're obviously interested in that topic. What will take them one step deeper? What will give them just a little bit more resources? A guided devotional, a guided like whatever you you have your Women's Tea Party post that does so well that just as simple outlines, do this, then do this, telling people what to do, that simplifies our brains. And so if you can tell somebody what to do in a strength area of yours that I might not necessarily have do that, do that thing. So, small like you were talking about, it's not just random things you shouldn't do. All of those things that I just said, you should not create a Prayer Book and a Meal Plan and like don't feel like you have to show up in every area. Just show up in strategic areas, because you need something that fits the life that you're living right now. So let's lean into that a little bit. One of the biggest roadblocks to early revenue isn't just the confidence piece of this. It's overbuilding. So women create offers for the version of themselves that they hope they'll be six months from now, instead of the woman that they are today, in the season you're in right now and when the offer is too big for your life, everything. So we're just talking. We encourage you that your offer needs to match your current season, your current energy, your actual schedule that you have right now, and your current capacity. So Laurie, you were already laughing, because we have conversations about this all the time. I want to know from you, what are some of those signs that tell you that an offer either fits your life right now or that it really doesn't fit your life right now? And I want you to tell them why you're laughing too, because I don't think they know this about you yet.

Laurie Graham  14:57 
Let's just be real. I am an overbuilder. Like, I can almost say that my first idea is, always does not fit my capacity. Like, yes, I don't know if it's the ADHD thing. I don't know if it's the creative brain thing. I don't know if it's the visionary thing, or if

Laurie Graham  15:13 
it's all of those, or if I'm just unbalanced, but my first idea is always bigger. Like, I know, it's too big for my life, and so I actually went through this just this past weekend. And so I have a new plan for next year, and I am working more in like buckets and trying to make them feel reasonable. And I've broken down hours and time. And I've never planned a year like this before. Like, I'm really looking at my year because I shared on the podcast a few weeks ago. I really want to work into a rhythm of having June off and December off, completely off, or at least mostly off, from my online business, which I think is totally reasonable. Like, I'm my own boss, you know, teachers work in rhythms, tree trimmers working with rhythms, the people who do the fishing for the what the sea crabs, or something like, you know, they go out for this catch, and they work really hard for so many months, and then they have time off, right? Like, I don't think there's anything wrong with that, and I think it's probably healthy. It's it almost matches a little bit of a farming season, right? So, okay, I digress. So I'm looking at next year and working to take June off and December off. And in order to do this, I think I really love my plan. I feel really confident about it. I feel like I'm going into 20, well, I know I'm going into 2026, differently, because I've never really looked at the whole all the different buckets before in the same sense. And so really excited about it. But in order to get to that plan, right? I have all this stuff to do, and this, this past weekend, I kind of crashed out a little bit like I had some undiagnosed anxiety. And I'm like, What are undiagnosed? And I couldn't tell you where it was from. And I'm like, Oh, I have not taken care of myself this week very well, and I need to pull back. And I took the rest of the day pretty much off, and felt so much better, and woke up in the morning and worked differently. Now I know that's talking a little more about my life. I digressed a bit there instead of an offer, but it's the same thing when I plan an offer and it is causing me, I don't want to say anxiety, because I think stress can also be good. I'm trying to think of how to really say this. If it adds more pressure to my life, like a pressure instead of fun, joy, excitement, then I go, Oh, this is probably not good timing, or it's too big. Now, I also believe that work isn't always fun, right, but it's different to work hard and to feel a pressure like a weight, that's like crushing you, right? And so for me, I tend to overbuild things, and then I pull them back. And I have people like you in my life saying, hey, Laurie, maybe you know. And I've made mistakes along the way. I have, I've, I have made mistakes, and I've had to pull back from things and I've learned a lot. But do you want to clear that up for me, Becky, because I feel like I really went on a tangent there?

Becky Brown  18:21 
No, I don't think so. I think What? What? Because let's go back to the question of, what are your signs? So we are telling you that stretching can be really helpful in your business. Stretching is growth and forward-moving. And the sign of overbuilding is that full-on pressure that she's describing on that will lead to burnout, full collapse, running into a wall. Go ahead.

Laurie Graham  18:43 
Okay, I can clarify this. Thank you for saying what you just did. Welcome this is how I know is when the rhythms in my life that I've built to be healthy and stay healthy, that I'm confident of, when those rhythms get messed up, it's the offer is too big. It's the wrong offer that's now this also kind of takes for granted that you've done that. And I think as we build Smart Soulful Business, I think this is the place to start. Like, do you already have healthy rhythms in your life? You know? Do you wake up? Do you feel good? Do you go to bed feeling good and solid? Like, because if you're already running pressure and anxiety and feeling like you're on a rat's race, you need to find your healthy rhythms first. But that's exactly when I know I've overbuilt is when my healthy rhythms, even in the vision stage. If my healthy rhythms that I know, my walk in the morning, my two days off a week, my quiet times in the morning, my not having 'not-starting-work-until-after-I've-eaten-eggs' like things like that, because this past week, I was working at five, and I was waking up at five in the morning and recording podcasts for my other business, and I have not done that in many months. And that's how I knew when your healthy rhythms that you already have get messed up, your life feels strained and pressured. That to me, is a big sign.

Becky Brown  19:58 
And I want to say that we're both. Speaking from experience here. So Laurie and I tend to be on the opposite. She does. Tend to be the visionary overbuilder, and I tend to be the start so crazily small and overplan and overplan, and don't actually do the building because I don't know that it'll fit into my life kind of person. And yet, we have both been in what she just described, where your rhythms fall apart and you are so overstressed and burnt out and hitting a wall. We've both been there. So we are speaking to you from living this and hoping that we can prevent you from doing this sometimes.

Laurie Graham  20:27 
Your healthy rhythms, your healthy relationships. We need to put that in there too. When business starts to out crowd that when even one simple offer you're thinking of messes with your rhythms and your relationships, I would really suggest to pull back and get curious about what's happening in your life and even just the God stuff, like God, what is happening here, like inviting Jesus in, inviting good friends that you trust in, because, you know, as we've mentioned so far in the podcast, we're talking about one offer and and getting to your first $1,000 right? Or your next $1,000 not overcomplicating this offer starting with the easiest, smallest version that can help someone remembering that. And if you're building an offer that your life cannot hold, you're not doing that. The easiest, smallest version is going to fit in your life well, so be careful of those rhythms. So if you've already got your tiny, doable offer in your mind, like, keep it there right now, because we're going to talk about how the money can actually start coming in. And if you don't have that offer in your mind, like, take a second right now. Just take a little breath. Who do I want to help? How do I want to help them? What would be easy and simple? We've also got a resource we're going to drop at the end of the podcast. But if you've got something in your mind, or if you can just pick something random, even if it's not the perfect one, put that in your mind as we go into this next section on how revenue really comes in. Like, how do we make money? We've got this little offer. How does the money come in? Early revenue does not usually come from a big launch. It comes from a simple invitation at a specific time. This could be a DM. It could be a little email. It doesn't even have to be a mass email. It could be a voice memo. It could be a quick post. Hey, I'm offering this. Would it help you right now? And I just want to mention Susan right now. Susan reached out to me last week, a friend that I've met online from my other business, and she said, Oh my gosh, I've been listening to your new podcast with Becky, and I love it so much now, Susan creates leather things like cowboy hats and and like I don't almost like Birkenstock sandals and bookmarks, and she does not just leather, but journals, and she custom like burns into them. I don't know what that is, but it is amazing design. She's such an artist, and she does exactly what I just said. She will post on Facebook say, Hey, I've got these little bookmarks. What do you think? Do you like them? She's engaging her audience. I am selling these. This is a great Christmas present. She doesn't have a huge platform. She might have an email list, but I'm not on it, but I see her stuff all the time, and I have ordered it. Yeah, and it wasn't a big launch. It wasn't, hey, I'm, you know, doing this. It's, it's these little, tiny, a little post, a picture of what she's making. And this is the thing about making money early on, Susan, are you? Are you happy or sad that I just mentioned you? Like I just called her out. I didn't say your last name, just in case. But Susan, we're gonna have you on the podcast probably sometime, because I think you're a genius businesswoman who's doing what you love and making some revenue doing it. But that simple, hey, I'm offering this. Do you need this? Would this help you? You have a Christmas gift? She's not pushing or anything. I think that gentle honesty moves money faster than hype does. Ooh. I love that because we don't want to feel like we're being sold to none of us do, but we love things that meet our needs. So Becky, let's talk about the soft invitation. What is one soft invitation you made early on that maybe you were surprised how it works. Now, I know you have these invitations you didn't mean to make, right? Like, people just say, Hey, can I hire you? But let's talk about it.

Becky Brown  24:12 
Yeah, well, and I'm laughing because, like, I feel like 99.9% of my invitations have been soft because I'm not a hard sales woman. I'm just not, even later on in my business, years, even now that I know how to sell, when I try it on to do a hard sell, usually I'm like, Nope, that didn't feel good. Pulling back to the softer self.  So I guess what I want to pull back to for you guys is before, before I had a bunch of Google traffic, before I had a big audience, before my email list was big, when my audience was very small, but I had an audience. I had been showing up and connecting with people. I remember again, back to my health coaching when I had first gotten certified and I was just starting to kind of drum up that part of my business. I remember one of my first health coaching clients came from just me mentioning in an email. It was about a different post. It was I just mentioned again, kind of like the woman at church I mentioned I'm working on, or I just got certified as this health coach. I don't even remember where I was. I think I'd just gotten certified, and I had just offhand mentioned it in the email. That wasn't the point. That wasn't the purpose. It wasn't a question of, do you need this? It was just me mentioning it, that I was working on creating a program, and because we had relationship, because she'd been reading my stuff for a while, it's not like this was a personal friend. She'd been reading my stuff. She felt connected to me. She liked that. She felt she had found value in the posts that I had been writing, and the way I'd been writing about weight loss and Christian weight loss, and that resonated with her, and she was already ready. I didn't have to build up anything. I didn't have an email sequence. She was ready, and she asked. She reached out and initiated, and said, Hey, I would love to be a client of yours. Are you ready to take me on, and I ended up coaching her for at least a year, maybe longer, and I turned into a really beautiful thing. So. Yes, oh yes, oh yeah, revenue. And that's why I mentioned over a year, because this wasn't a one time $5 offer. Even though I didn't have this well-planned launch, or even all these systems set up perfectly, right? I was just setting things up. I was in the process of setting things up, and I ended up earning revenue for a year from this woman, regular coaching sessions every other week, I think, yeah.

Laurie Graham  26:33 
We'll have to talk about that in a future podcast, the the concept of, like, the lifetime value of of your relationships. And I'm not just meaning money, but, but the revenue, really, it is something to pay attention to, like, when we think, oh my gosh, I only made $29 or I only made $5 well, no, actually, if you if, if there's a relationships that's built here and you're serving this person, it will turn into more.

Becky Brown  26:58 
100% Yeah, and, and I think that this is an important place to throw in, you know, we're talking a lot of revenue and numbers today. But I also want to throw in that this is part of being the body of Christ as well. This was an experience that I had, that the Lord had spoken great, helpful, big things to me that I wanted to share with other people. And she was eager and anxious to hear it, and she wanted to hear more and more, and she had specific questions, and that's what made it valuable to her, and that is where we go back to the purpose and meaning behind our work and not just the numbers behind it.

Laurie Graham  27:32 
So it's Smart and Soulful, Smart and Soulful, yep.

Becky Brown  27:36 
So I wanted to throw that in there too, because, yeah, we're talking about real humans. And yeah, okay, so because we want you to actually practice this, we are all about learn and then do here at Smart Soulful Business, we don't just want you to learn the information and nod along and then go on with your life. We want you to learn about this and then go and do this in your business. Do something from what you're learning today. So we, every week, create an Action Guide, and this week, there is a roadmap that walks you through your very first tiny revenue step. So quick recap of what we covered today. Your first $1,000 is a patchwork of small wins. Your offer can be tiny, and tiny is still strategic. Your life and your season matter when you choose what to sell and money starts moving through simple, soft invitations and relationship.

Laurie Graham  28:36 
I just love the freedom in that, you know, doesn't have to be pressure. It doesn't have to be pushy. All these things are working your business around your life, and not the other way around. So this week, open up the Early Revenue Roadmap. You can find the link to it in the show notes. Choose one tiny offer that you can deliver with peace, identify one warm person and make one soft, honest invitation. This is so doable for every single person here, including ourselves. So don't overthink this. Just take the tiny step that moves you forward. The week's free Action Guide is called the Early Revenue Roadmap.

Becky Brown  29:14 
yep, so make sure to grab that. So thanks for listening to Smart Soulful Business. We're here with a new episode each and every week. And if you want steady support, come join us in our Soulful Strategy Community. It's our $9 a month membership that can help you move your good intentions from ideas to action, and it's where we walk this out together, one step at a time.

Laurie Graham  29:34 
Yes, and amazingly, too, it's so fun. One more thing before you go, we are totally leaning fully into Smart, Soulful Business, and we are building this community slow and steady and purposefully. You can help more people find us by leaving a review of the podcast. So if this podcast is helping you or encouraging you, or giving you one more step to move forward, please know that other women are looking for this too, and they're not finding it out there, because nobody's talking about business. And it's the way we are smart and soulful. So please leave a review. Give us some stars and leave a review, just so more people end up finding us. We love you tons, and can't wait to talk to you again next week and come find us in the Strategy Solutions group. We would love to have you there. So all right. Go, team.