What happens when bourbon tastings, custom barrel picks, and a passion for community collide with high-level real estate marketing? In this special episode of Own It, we sit down with Heather, founder of Reserve 76 in Dallas-Fort Worth, to uncover how a simple sip of whiskey turned into a hyperlocal brand strategy that’s reshaped her real estate business.

From backyard bourbon tastings with 70 guests to hosting monthly dinners that spark lifelong connections, Heather shares how intentionality, storytelling, and shared passions helped her build an authentic real estate brand—without cold calls or door knocking.

🎯 You’ll learn:

• How Reserve 76 blends bourbon culture with client gifting and charity
• Why “community first” marketing drives authentic growth
• Tips for hosting unforgettable real estate events that don’t feel salesy
• How to use personal passions to attract your ideal clients
• How Side’s marketing team helped name and build the Reserve 76 brand

Whether you're a realtor looking to level up your local influence or a bourbon lover curious how lifestyle branding can lead to real business growth—this episode will leave you inspired (and maybe a little thirsty).

🔔 Subscribe for more real estate marketing stories from top-producing agents. 📍 Learn more about Side’s community of entrepreneurs at https://www.side.com

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