Busting Myths, Building Proof

Welcome back to Proof It’s Possible! In this episode, we are diving into some of the most common myths that hold entrepreneurs back from growing with confidence and clarity. From overworking to perfectionism, we’re breaking down the beliefs that seem like solid business advice—but might actually be slowing you down.

Tune in to hear:

• Why choosing the right mentor matters more than having one at all.
• The truth about needing a perfectly polished online presence.
• Why perfectionism delays progress—and what to do instead.
• The power of learning and evolving as you go.
• How authenticity can be your greatest business asset.

Which business myth have you been believing—and what would change if you let it go? Share your thoughts with us—we’d love to hear!  DM us on Instagram @dayle_sheehan_designs & @jamiedfrancis! See you next time!

This episode is sponsored by our Ultimate Girls Trip! Be sure to go to www.proofitspossible.com for more info.

For More Information:
• Proof It's Possible Website
• The Ultimate Girls Trip Instagram

Dayle:
• Instagram
• Facebook
• LinkedIn
• Website
• Interior Design

Jamie:
• Instagram
• Facebook
• LinkedIn
• Website

Transcript

Dayle Sheehan (00:55)
Hi, welcome back. Thank you so much for being here. We are chatting today all about myths in business and we are going to bust a few of those and just chat about our thoughts on some of the myths around our narratives within business. Jay, do you want to go first? What's one of the myths that you feel like needs busting?

Jamie (01:19)
hmm. This is a good topic because there's, I feel like there's a million business gurus out there right now, but who do you believe, right? Like who do you make your guru and who are you willing to believe?

Dayle Sheehan (01:28)
Mm-hmm.

Well that and with with picking a guru, I do think that it's challenging because it's like their price point has to fit you there. What these what these help you solve or like what their expertise is has to be right. ⁓ Their personality has to fit your personality. You know, like if you are a female business with a kind of soft energy and you sell to others,

Jamie (01:44)
Yes.

Dayle Sheehan (02:05)
people with soft energies, do you go get a guru, coach, advisor, who's got like bro energy or do you, or really masculine and really in your face? Like what is the right, or even finding a female coach that's really in your face and really bold and you know, what is the line between, yeah, the football coach, exactly. What is the line between, mm-hmm, between,

Jamie (02:15)
Thanks for listening.

That's what I call the football coach. You're like yelling into the, you know.

Dayle Sheehan (02:33)
that person pushing you out of your comfort zone and actually helping you do some things differently. Cause you do have to be open to doing some things differently. If you pick a coach, you have to listen to them. But at the same time, how far do you go towards them, their style and abandon your own style? You know, at what point do you mix into their style? And so I do think that like picking a guru is super tough and you do have to like,

Jamie (02:44)
told you.

Dayle Sheehan (03:03)
think are these people in line with me? Do I want to? ⁓

Jamie (03:06)
I do also believe though, if you have the right guru, they are 10 steps or 100 steps or a thousand steps ahead of you. And if they can teach you all the lessons that they've already learned in a short amount of time, why wouldn't you pay for that advice?

Dayle Sheehan (03:21)
of

course you won't. The thing is, is we are inside of our businesses. So for me, when I'm like in a business and I, I'm doing it one way, one way, one way for several years, all of a sudden, when I pop my head out of the like hardware coal, I'm like, what, I want to get out of here, but how do I get out of here? And I don't see my business clearly. So for me, I've never made strides in my business without my, without a little bit of

Jamie (03:51)
Mm-hmm.

Dayle Sheehan (03:52)
help from the outside. I've never made that. And whether it's like business girlfriends that I just lean on and have a quick lunch with to be like, hey girl, hit me with all your knowledge. Like what happened? Did you ever go through this? Or it's full coaching. It's full, you know, somebody's event, some training. It is something that got me out of my like day to day, made me focus on the next steps, plan them out.

Jamie (04:01)
Mm-hmm.

Dayle Sheehan (04:20)
execute them, give me all the help that I needed, but it is a requirement in my opinion.

Jamie (04:25)
Totally. Okay, the next myth. ⁓ You need a fancy website before you can sell. What is your thoughts on that?

Dayle Sheehan (04:35)
Well, okay,

so I design websites and I think that you absolutely need an online presence. most people do not know what they're looking at. So sometimes you're looking at what's called a funnel and sometimes you're looking at a full website. ⁓ But at the very least, I don't know what you sell, but you need an online presence that clearly tells what you sell as well as

a sales page or landing page that gives all the details. Because if you don't have a presence online, you don't exist in this world. and, and it like, we talked about this before, that if somebody only has a Facebook page, I'm like, ⁓ I don't think they're established. Yes, yes, yes, not a person. Like, personally, all you need is to share with your friends and family. You do not need a website to do that.

Jamie (05:11)
Yeah.

Thank you.

A business. If a business only has a business. Yes. Yeah.

Dayle Sheehan (05:33)
But if you are, if you have a business that doesn't have some of these standardized formal things, it makes you look like you are unorganized, that you are not official, that you have not invested in yourself enough to even, in my opinion. ⁓ And I think that that's like, if I'm trying to pick a business, if there's one business that has a really thorough detailed website or landing page, I'm like,

Okay, there's all the information I need. If the other one just has like a Facebook page or just an Instagram page, and I have to like dig around on how to book with them, what their prices are, I have to write messages, phone calls. I'm like, I don't think so. I don't think they are even organized enough to be my guru or to get my money for a service.

Jamie (06:22)
But this

is the thing, I am willing to like literally just like risk it and follow a stripe link from Instagram if it's like a $30 purchase. But if it's like a $3,000 purchase, you better have a website. You better have a

Dayle Sheehan (06:29)
Mm-hmm.

Yes, of course, of course.

For sure.

just word to the wise, I've my credit card information's got stolen more times off of that $30 stripe from Instagram. Like they say that that is the number one scam on how your information gets stolen. Just now. So I do like to check that there is a legitimate website and that, you know, where what's the email address that it comes from? Like one time I was shopping and online, like on a Instagram, what I thought was Lulu Lemon.

And it was just an ad. I thought they put the name Lululemon, they put everything and I went to pay. when I got, yes, yes. And so when I went to pay, I never did get the stuff. They took my money. My credit card was compromised. And when I got my like receipt, it did not come from Lululemon. When I looked at the actual email address, it was, you know, 750 at gmail.com. And I'm like,

Jamie (07:13)
you

I almost did this two days ago. Carry on.

So this exact thing that happened to me, was called the Oritzia sale. And I was like, oh, who doesn't like an Oritzia sale? So I pick out like a bunch of stuff. And like the first thing that tipped me off is that like the super puff to the floor jacket was like $19. I'm like, no, in no, in no world, no sale are they getting it down to $19. From 600 to 19 is too big of a stretch. So I was like already a little cautious. Thank God they didn't just like, you know.

Dayle Sheehan (07:39)
no!

yeah.

Exactly.

Yeah, exactly. No sale. Yeah, no sale.

for Yeah.

Jamie (08:07)
give it the 20 % discount, because I would have been gone hook line and sinker. My credit card information would be shopping in another country right now. But so I was like, well, this is really weird. It was so legitimate. The the Aritzia website, everything. And then I'm like, I'm going go on Aritzia's actual website, like not through Instagram, but through like a browser. Nope, no such sale. And then I Googled like, is this Aritzia sale a scam? And of course all these

Dayle Sheehan (08:14)
Absolutely.

yeah, mine too.

Jamie (08:37)
chat rooms come up and are like, yeah, my credit card was stolen. I was like, ⁓ man. Anywho, that's why it's a war. ⁓

Dayle Sheehan (08:42)
This is why a website

I do think is like critical still. I absolutely do. Truthfully, everybody, this is the way I look at social media. Everybody has a preferred platform and some people, ⁓ want you to be on Instagram and they want you to show all your information on Instagram. Some people are TikTok people. Some people are LinkedIn people. And depending on what your business is and how it fits with those other platforms,

Jamie (08:46)
Mm-hmm.

Mm-hmm.

Dayle Sheehan (09:10)
I think you have to pick your platforms and then that and part of how you pick your platforms is that's where your ideal client lives. That's where they spend their time. So the website though is the backup that we're talking about. It is the place to fact check everything on these social media sites because anybody can make a social media site for free. Any scammer, any unestablished business, you know, whatever. So the website is the proof that it is real.

Jamie (09:27)
Thank you. Yeah.

Mm-hmm. I would agree with that. Okay, on to the next myth. You... Sorry, more hours equals more success.

Dayle Sheehan (09:41)
In my opinion. Yeah. Okay. Next one.

Definitely not. But, but I, yes, so many buts to this. Yes.

Jamie (09:54)
But you can't also like wake up and be like,

universe, I'm ready for the money, but I'm not doing any of the work. I am not willing to do the work, but I am ready for the money. Yeah, rain down on me. I do think that you do have to put in some time, some energy, some money. know, like I do think that...

Dayle Sheehan (10:04)
Exactly.

Yeah, rain down on me while I lay in this bed.

I also, yes.

And I also think you work up to delegating. But at the beginning, if you were a solopreneur, you work very hard and you work lots of hours and it is not a straight line to like nine to five. And I only talk to people at these times of day and it's, you know, on my terms, I think you work up to that. And then you start bringing in people that will help you. I think you start bringing in,

Jamie (10:24)
Yeah. Yes.

Mm-hmm.

Dayle Sheehan (10:46)
systems that will help you, that will automate some of your responses and your emails and things like that, that, and funnels and all of those things that are like technology based. And you can do that quite early. Like some of those things are quite early. ⁓ But I definitely think that there is a way to work smarter once you've got a hold on your business and what it requires. Like I do, I absolutely think that you need different types of revenue streams.

Jamie (11:00)
you

Dayle Sheehan (11:15)
some that are passive, more passive than others. And whether that's having affiliate links because you are, you're a fitness coach and you know you want more money. So what you do is you put on fitness clothes and you have an affiliate link and you, know, and that brings you a little bit of money every month or whatever it looks like. ⁓ As well as you're going to trade some time for money if you're a service provider, that's just what happens.

Jamie (11:18)
Yes, of course.

Dayle Sheehan (11:42)
especially if you are a personal brand and a solar creator.

Jamie (11:45)
I will also

say this though, when you're a startup entrepreneur, I think there's this idea that if you like just try something new, try it different, do it often more. Like all these things like, know, ⁓ if you're selling makeup, ⁓ I'll make another color, I'll try another thing, see if that sells. You think that time equals money. Like if you've put a lot of time into it, it should automatically result in more sales, more of everything, more money in your bank account. And unfortunately, that's not how it works at all.

Dayle Sheehan (11:49)
Yes.

for sure.

Jamie (12:14)
There's a lot of time when you're a startup entrepreneur where you put in a lot of time and a lot of energy into something that makes no money at the beginning. And if you're creating something and you don't have the right audience, it might never make you money and you have to be prepared to pivot and you have to be okay to write off, you know, that time and say like, even if I'm down the path, even if I've wasted one year of my life, even if I've wasted 500 hours of my life doing this one thing, it's okay.

Dayle Sheehan (12:28)
Yes.

Absolutely.

Jamie (12:43)
I'm willing to forego that and get on the right path now. Because if you stay on the wrong path for too long and then you think, well, I've already committed so much time to this. I have to just keep going. I just have to do more. And I'm honestly not doing enough. That's never going to, if you're on the wrong path, you're always going to be on the wrong path. You know what I'm saying? Like.

Dayle Sheehan (12:54)
it.

That

for sure, but to like further complicate this for the people listening. ⁓ This and like I'm somebody that does this. I'm a creator. So I love creating something new. I love the artistic parts of it. But then what happens is, is, and I believe other creators are the same. We do all the front end work. We do all of the like designing and creating and the

all that, but then when it comes time to get our face onto the social media and actually sell it, you have to figure out, did I actually do all the steps? Because it might not be the product. You might sell that lipstick every day of your life because you loved making the lipstick part though. You don't get to ignore the marketing part that you may be less comfortable with, or you don't get to ignore the bookkeeping accounting part because you're like,

Jamie (13:50)
Mm-hmm.

Dayle Sheehan (13:58)
You never factored in the cost of it when you priced it, you know, the cost of manufacturing when you priced it. And so it actually sells all the time, but it never makes you any money because you're making 10 cents per lipstick. And that's the stuff that you have to make sure that you're doing your due diligence on every front within this business before you go, this is a loser. got to move on. Like, did you actually give it the run it deserved and the 30 days of like marketing for a launch of each new product and

You know, and all of that stuff feels like hard work and like a huge job because it is. It is, you know.

Jamie (14:36)
So what you're saying is that more time sometimes does equal more money.

Dayle Sheehan (14:41)
No, what I'm saying is you time doing just the stuff you like and then ignoring the stuff you don't like can also lead to what feels like a failure, but it might not be the product that's the failure. It might be that you didn't execute the launch of the product or the launch of the service. And that is a huge piece. Pardon.

Jamie (15:00)
just add

it back to the myth that we're actually busting. The myth is does time equal money?

Dayle Sheehan (15:07)
No.

No, it doesn't. all of those, that's why I said a very big, but a hundred times over and there's 50 different things.

Jamie (15:11)
Yeah.

Sometimes

time equals money. Sometimes you need to invest more time into something. You need to learn how to market it or you need to learn how to hire somebody to market or you need to learn from a guru who's already marketed.

Dayle Sheehan (15:23)
Yes.

Yes.

But that's what

I'm saying is time in the beginning, no matter what the business is, you will be required to put in some time that time to learn all the areas of it. Like you said, you're not just going to say I'm manifesting more money and I've designed this product. So come to me money, you know, that.

Jamie (15:39)
course.

Yeah.

Dayle Sheehan (15:52)
doesn't work. have to then make social media posts and have a website and market it and talk to everybody in person about it and, and, and, and, you know, show up at markets. so anyways, next, next myth. Now that you're all very confused.

Jamie (16:06)
Okay, it needs to be perfect before you launch it.

Dayle Sheehan (16:13)
All right, my soul and everything inside of me says, know my, no, my soul says, of course it does. Of course it does. I'm a perfectionist. I love that. That said, I have sold just as many things that were completely imperfect as the ones I agonized over the font and the color and the marketing and the thing. You don't have to be perfect.

Jamie (16:20)
Yes.

⁓ you guys you guys her perfectionism

her perfectionism around colors It's so it's unwell it's unwell I'm telling you It's not right like if you go for a pedicure manicure with her It can take 45 minutes for her to select her color

Dayle Sheehan (16:41)
it's deep. It's dirty. It's unwel-

⁓ don't do it.

Highly don't recommend joining.

Jamie (16:57)
I highly

don't recommend. So I mean we're not working from a clean slate here when she's giving her opinion on it.

Dayle Sheehan (17:04)
But I want to explain why. No,

and like, know that that is, and like, I've had to abandon this core value of mine, just so everyone knows. But my, ⁓ it's a, no, it's a constant. It's an absolute constant, like need for that. But, and it'll be something I work on till my death. But ⁓ I, part of why it matters to me, there's two reasons.

Jamie (17:15)
⁓ I feel like you still have some work to do in your personal life on that.

Dayle Sheehan (17:34)
Especially aesthetics, like the way a home looks, the color of something, branding. I see the smallest imperfection. It's just how my brain works. It's how my eyeball works. I see when something is off brand all of a sudden out of the blue, I feel like a lot of confusion out of it. You know, like more than anyone else would even notice because I notice everything. I notice if the chair at my dining table is slightly off center.

compared to the other chairs. Like there's no detail that I don't really see. So my eyes are working a lot of time over time and they always have since I was a little girl. And I see that like, I don't just see blue. If I see a color blue, I see like the colors inside of the blue. So that's why like, I don't want this nail polish to look pink right now. But then when I put it on, yeah.

Jamie (18:18)
I'm good.

Uh huh. You guys, I came back with a statement up. Like, we'll

see a color and she'll be like, oh, but didn't you see the thread of purple in that? I'm like, we need to look.

Dayle Sheehan (18:32)
Or that's

too red for me. And she's like, what's not red is pink. And I'm like, well, it's actually got a red undertones. It's a pink.

Jamie (18:38)
We're not talking like bold undertones where it's like, well yeah, that gray obviously has purple undertones. Anyone with

eyes can see that. We're talking two colors that look identical to the naked eye and then in comes Dale and she's like, well no, that one's got yellow undertones. I'm like, what are you talking?

Dayle Sheehan (18:57)
So what I've

learned in my life though, the longer I agonize, the more I am hard on whatever it is that I'm creating myself, whatever. ⁓ So when it comes to business and draining my time, I've had to just drop it. Like I've had to just say, these are my colors, make content or make the website or make the thing the way that, you know, as good as possible.

Good is good enough. Done is better than perfect. Get moving on it. Because the other thing that's a core value that I have to balance is I like seeing something sell. And if it's sitting in my Canva account, because I won't press publish on it on the website as a new product, I can't sell it. It's trapped in my perfection land. And so I like money coming in the bank account and that wins over my color perfections and all of

Jamie (19:47)
Yep.

I fully 110 % think when it comes to business, you learn as you go. So it's never gonna be perfect. And that's what we all need to realize. We are all human and we all make mistakes. it's never, business is absolutely not a straight line. It is gonna be the most janky, messy line you have ever seen. It's gonna be scribbles on a page. If someone like mapped your journey, it will literally look like scribbles on a page and nothing is perfect.

Dayle Sheehan (19:59)
Mm-hmm. ⁓ Absolutely.

Mm-hmm. and like,

Jamie (20:23)
And if you're holding on to perfectionism and you're holding tightly to it's not perfect, that's why I can't launch it. You will never be successful because that is just an excuse. It is simply an excuse. And if it's not perfect, you can edit after the fact. You can change it as you go. You can pivot because that's what every single business owner does. So I think that myth is absolutely without question. A lot. Yeah. ⁓ same.

Dayle Sheehan (20:47)
Same. So do I, even though I struggle with it. Like, all my

perfection that's out there, I see you, I hear you, I feel you, launch the product and stop messing around.

Jamie (20:55)
Mm-hmm.

Okay, and then the last one, the last myth we're gonna bust today is you have to be consistent to stay relevant. You have to post daily to stay relevant.

I don't want to believe this one's true, but I know it is.

Dayle Sheehan (21:17)
Yes and no. I think we're allowed to give ourselves a break when we need one. But if you just ghost for six months and then you want to sell something on day one of six months, you won't. That's not how it works. It's not the deal. And it's no different than like working out. Like if I worked out for two years straight and then I took a whole year off, when I get back for my very first day, I'm going to look like somebody that didn't work out for a year, you know, or

Whatever, whatever the link analogy is. Yeah. Exactly.

Jamie (21:48)
Yeah, you can't do 10 sit-ups and expect abs. That's moral of the story. You do

have to be consistent. It's a consistency. It's a truth that I don't like. I don't like it. I don't like it. I wish it wasn't true.

Dayle Sheehan (22:03)
Well, and let's just say the elephant in the room of what we're talking about. It's social media marketing. Our distaste for it and the regularity of it. It's homework that never goes away. It's. It's constant that you're like, what should I post about? What should I share about my life? What should I share about my business? What do I need to promote right now? You know, we all have it as business owners. We all have things that we are supposed to be talking about. We aren't talking about.

Jamie (22:14)
It's homework that never goes away. Mm-hmm. Mm-hmm.

Dayle Sheehan (22:32)
We lay awake at night being like, never made a post today. I never showed my face in two weeks. never.

Jamie (22:37)
For the last

six months, I never made a

Dayle Sheehan (22:39)
Come

on, you're going on like seven years. Like, I don't know.

Jamie (22:44)
No,

I'm gonna say about six months ago I did a post. So, One post.

Dayle Sheehan (22:48)
Right, okay. Yeah, that's,

wow. But you know, it's homework that never goes away. But you know who's social media marketing I love? The people that are consistent. The people that do share really similar stuff with me every day and I almost like know immediately that it's their posts even if it's not about their business because they show the same kind of content that is really authentic to who they are and what they care about and what they do every day. And I love that.

Jamie (22:53)
Yes. ⁓

Okay.

Thank you.

Dayle Sheehan (23:17)
I love to get little snippet into people's lives and truthfully, you know what? Write us because we would love to know. Yeah, because like for me, it's not that I don't want to show you, it's that I don't know what you want. I don't know. I can't even think what someone might be interested in about us or me or you.

Jamie (23:24)
What do you want to see from us?

You know what, quite honestly, I don't love business content. I like personal life content. So I know like the experts are like, they don't wanna know about your kid's birthday party. I'm like, I actually kind of do. I kind of do. I also wanna see what the inside of your house looks like. I'm actually kind of curious what shade of lipstick you're wearing. You know, like these are the things that I care about. When someone like gets a new...

Dayle Sheehan (23:49)
I do though. Yeah.

Same so much.

Jamie (24:04)
outfit, accessory. like, ⁓ I never thought of wearing a scarf around my purse like that. So I would like to try that. Like the things that interest me aren't actually the thing they're supposed to be selling me, you know, but I immediately like them more when they're providing without even knowing it, they're providing me all of this like additional operation, you know? So if there is something you're curious about,

Dayle Sheehan (24:17)
For sure, absolutely.

Yeah, absolutely. For sure.

Jamie (24:34)
about us? Like if you're like, actually, yeah, that's a good idea. I am curious, wait, what does your closet look like? Right, I see.

Dayle Sheehan (24:34)
Yeah.

Totally. Well, do you want to know what I like?

I like to also hear about like if people are single, I love when they like share their like dating stories and stuff. I don't like hit me with it. Where did that guy go? What happened? You know, and there's like some girls that really they're like date one and then they put the like before and after like they're like, I'm nervous. You know, these are the things that I am excited about, whatever. And then they go after the date and they're like, that was really good. He asked me it again. I'm like, okay.

Jamie (24:48)
Mm-hmm.

huh.

Dayle Sheehan (25:09)
Now, Wednesday, too, like I'm so invested that the minute that I see that girl in the little circle in stories, I'm like, oh, God, I got to find out. Is it date today? Like, what's she going to wear? And she shows her outfit. Like, I just think, God, this is so interesting. You know, and I'm not in the dating world. I just like to know people's life. I'm nosy. Yeah.

Jamie (25:23)
I know.

Yeah, it's called nosy.

And I feel like everyone has like a bit of nosiness. So if there's something you're curious about us, send us a DM and we will either put it posted on our stories, like, you know, whatever the question is, if you want to see what we're cooking for dinner, we'll post a story about what we cook for dinner. Or if you're curious about something, like you just have like a flat out question, just send us a message. Because I'm also curious what people are curious about us.

Dayle Sheehan (25:32)
of words.

Yeah, we love it. Me

too. Me too.

Jamie (25:55)
Like I know everything

about myself. like what? What are you? Yeah, it's all boring to me, but I'm curious what other people are like wondering about us anyways. I like this myth busting though, because I feel like there's some good, some good things. Maybe we'll do it again sometime.

Dayle Sheehan (25:58)
It's all, yeah, it's all boring.

Okay.

I think so. think there was ⁓

lots of good ones that we didn't even get to. So to be continued.

Jamie (26:18)
Totally.

Okay, bye guys. See you next week.

Dayle Sheehan (26:22)
Have a great

week.