The Weekly Wealth Method

Welcome back to Proof It’s Possible! Dayle and Jamie discuss the importance of setting weekly income goals, breaking down big numbers into manageable chunks, and building self-trust in financial planning. They share practical strategies for goal-setting, overcoming fears, and creating sustainable growth in business. Tune in to discover: 

• The benefits of setting a weekly income goal instead of just a monthly or yearly income goal
• How to set a realistic and stretchy goal that will build your confidence
• How to live in the Proof It's Possible mindset and build your faith in yourself
• The powerful motivation of money 

Have you tried setting a weekly income goal? How did it go? Share your thoughts with us — we’d love to hear! DM us on Instagram @dayle_sheehan_designs & @jamiedfrancis! See you next time!

This episode is sponsored by our Ultimate Girls Trip! Be sure to go to www.proofitspossible.com for more info.

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Jamie:
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Transcript

Dayle Sheehan (00:31)
Hi guys, welcome back. Today we are talking about knowing your goal so that you can actually achieve it. I put myself to a little experiment in 2026. So I have given myself a weekly, not even a monthly, a weekly income goal that feels very scary but also is attainable.

because whatever your goals are pretty much are attainable. And it is blowing my mind on how much like knowing what I want to make every week aligns my actions differently. And like, I know this, I know this, this is not new information to me to like, if you don't know where you're going, you'll never get there. But I also think...

I haven't given myself this goal in a lot of years. Like I've just kind of been like, my business is doing well, that's great. So in order to go to grow, needed to like specifically say, this business needs to make this much money every single week. And so I'm very excited to say that it's met it. I've met my goal every week or exceeded it. And that's fun, but.

Jamie (01:25)
Thank

Wow.

Dayle Sheehan (01:42)
Do you know what your income goal is every week in your business?

Jamie (01:47)
I have

never made an income goal ever in my businesses.

Dayle Sheehan (01:52)
You haven't? You're the money person. You're way more like money centered than I am. I'm shocked by this. Yeah.

Jamie (01:56)
for like an annual like I know what I want

my business to make annually but I don't have a weekly or a monthly or a ⁓ yeah I don't have it broken down like that and like this is kind of the reverse engineering of goals which I I love because I'm an analytical person so I'm like let's do all the math on it but like if you want let's just use for easy math like you wanted to make a million dollars this year well you or

Dayle Sheehan (02:01)
Okay.

right.

Jamie (02:22)
1.2, let's say. So that means you'd have to make a hundred grand a month for 12 months. Like I like the idea of reversing it so you know what you have to do so that you don't get to December and you're like, well, shit, I got 800K to make this month. you have actually like, yeah, you've actually plotted it out and like time, time you managed it properly. I think my hold back is like the fear of like,

Dayle Sheehan (02:31)
Yes.

Yeah, exactly. Yeah. Lots of work to do.

Mm-hmm.

Jamie (02:49)
not reaching her goal. You know? Ugh. I don't like that.

Dayle Sheehan (02:50)
Yes, exactly, exactly. And I don't even know like how I got the

idea to like pick the number or what, but it just felt like the right number for me. And so it's a number that puts me past my normal and it's a number that makes me feel super pumped about it. know, like I'm like, that'd be fun if I could do this. So I do think the number has to have like motivational qualities, but it also you have to work, walk.

the line and watch yourself on the negative self-talk of it. Because if you say, I'm going to make X amount of dollars and your gut says not possible, won't happen, you can't do that, you won't. That's a guarantee.

Jamie (03:31)
Okay,

this is the other thing. I think your goal has to be realistic. It has to be stretchy, but it has to be realistic. Like, if you're making $5K a month currently, you can't be like, well, next month, $100K, that's it. That's my goal. It's my goal. You've missed so many steps along the way. You know, like your goal, if you're used to $5,000 a month, maybe your goal should be $5,500 or $6,000 that month.

Dayle Sheehan (03:35)
Yes. Yes.

Exactly. Exactly.

Mm-hmm.

Yes, exactly.

Jamie (03:56)
You can't automatically

leap 15 steps, 20 steps, 50 steps ahead and then be like, wow, see, I'm destined to fail. I didn't make my million this month and what a loser I am. You know, like you, you do have to keep it realistic, but stretchy, so stretchy so that you are continuously growing.

Dayle Sheehan (03:59)
Yes.

Yep. Exactly.

Well, and the thing for me is that I don't know why I've always had monthly goals. Always. Every year. I've never skipped doing that. This is the first time I've ever done weekly. And when you're in the like contract business, so I'm in the contract business where I get because I've done this for my website business. So I get a certain number of websites per month and they come and they go. And the next month, there's no guarantee of anyone new coming at all.

Right? So I'm always marketing. I'm always, you know, looking for new customers and that, you know, let's use the example of making like $4,000 a week as your stretchy, crazy goal. You know, that would give you $16,000 a month. So like a great income if you're a small business and you know, whatever. So if that were in my business, I would have to say, okay, I could get.

Jamie (04:42)
No.

Mm-hmm.

Dayle Sheehan (05:08)
for $1,000 websites a month, or I could get two $2,000 a month, or one $3,000, one $1,000. But it's funny because if that were my goal, and I got one $3,000 website, I would then know that I'm only looking for $1,000 more to have met my goal. And if that's my goal, then I'm able to now...

Jamie (05:30)
Yeah.

Dayle Sheehan (05:37)
take on a $2,000 website and that's fun because then you exceeded your goal and you know that you're ahead for that week.

Jamie (05:41)
Mm-hmm.

But with that being said, if you know you can only do one $3,000 website per week because of the time commitment it takes to do a $3,000 website, you also have to be realistic in your goal for your time management too.

Dayle Sheehan (05:51)
In the month? Yes, in the week. Exactly.

Of

course, of course. like, believe me, in my goal setting and in my stretchy goals, I have taken a couple of websites that I was like, you're a dumb dumb. This is too hard. This is way too big for the timeline and the like, you know, exciting number, but I need more months than I want to fulfill that work, right? Like,

You know, was the extra few thousand dollars for that one site worth the extra work compared to a standard couple, three, four page typical website, you know, so doing the dance of like what you can manage is also like you said, very, very important. But I don't know why the breaking it down by the week simplified it for me to be like, this is so doable. Like my number is

Jamie (06:29)
Yeah.

Mm-hmm.

Dayle Sheehan (06:52)
within my business on what I can charge and what's an average is, and maybe it's because I'm a dumb dumb at math, that like I hear the big number and I'm like, I don't know how to do that. The big overall month long number or the year long number. And I'm like, I don't even know where you'd start to make that kind of money. But if I did it by the week and saw the like smaller chunk, it's more of a comfortable figure where I can be like, okay, let's see if this week works out.

Jamie (07:06)
Yeah.

Mm-hmm.

Dayle Sheehan (07:20)
and then did it and then the next week I'm like, okay, let's see if this works out. Did it and it, I'll like the empowerment, the empowerment.

Jamie (07:27)
Kate, this is the

thing. You're literally the epitome of proof it's possible though. My book is called Looking for Proof because I believe that in life we are constantly looking for proof. We're looking to validate whatever thought we have. So good or bad, you're looking, so if you're like, my God, my life is a mess, you're going to look for all the reasons why your life is a mess.

Dayle Sheehan (07:32)
Yeah.

Mm-hmm.

Yes, exactly.

Jamie (07:51)
If you're looking to make $4,000 a month for our example, and you actually do it and you find the proof that you can do it, you have found your proof. You were looking for proof to validate that you're capable to make $4,000 a month. And now you found it. And now you've unlocked a whole new level. Like that is the power of your own thoughts and your own brain is that you can look for proof in anything. And then once you find the proof, can either

Dayle Sheehan (08:10)
Absolutely. Well, exactly.

Jamie (08:17)
brings you, pulls you way up or pulls you way down, depending on what proof you're looking for. And in this situation, that becomes that 4,000 becomes the new norm. And then the next time you make an income goal, let's say it's a year down the road, you have all of this built up faith in yourself. You now believe yourself, you trust yourself, you believe that you're capable of making money. So the next time when you're like, I want to double my income, you already have this idea that is possible. I've already done it before.

Dayle Sheehan (08:20)
Yeah, exactly.

Exactly.

Yeah.

I've done it before,

I'll do it again. And like the thing is, I've done this several times in my 20 some years of being a business owner, I've doubled, doubled, doubled, doubled, you know, and, and I think of like, let's say your goal, let's say right now your side business or your business is making you about $2,000 a month and you want to get even to $3,000. Like that's what you feel like is the max you can like dream up right now. And you break that down.

Jamie (08:46)
Thanks.

Dayle Sheehan (09:10)
Or no, sorry, a week. Let's do my weekly because I do think there's some kind of power in the weekly. So let's say you're making $1,000 a month, a week. So you make 4,000 total a month and you'd like to go up to 2,000 per week. You know, if you make social media posts and you're a social media manager, let's say, or you're a virtual assistant or you, you know, like I don't, I can't think of any other like types of jobs. You.

Jamie (09:21)
Yeah.

Mm-hmm.

Dayle Sheehan (09:38)
or like small businesses, mean, there's a million, but you provide service for somebody. How many clients is it and what do you need to charge them? Like, does your prices need to change slightly, slight? And then you need to sell to one more extra person per month to get you that extra thousand dollars. Cause like 1000 to $2,000 a week changes your income a lot. It doubles it. That's a huge amount.

Jamie (09:43)
Mm-hmm.

Mm-hmm.

⁓ totally.

Dayle Sheehan (10:07)
But if you think about it, it's like, it's only one more thousand. You already are in the business. Find one more customer that will pay you to do their work for a thousand bucks a month or two more at 500. You know, just breaking it down to an even smaller breakdown than the overall month is such a like hack. I didn't know I needed, you know, like, and I don't know where it came from.

Jamie (10:18)
Totally. Totally.

Okay, and

this is also giving me flashbacks of my university days because it's all coming clear to me. Why I have a hold back for making like weekly goals is because when I was in university, I didn't love doing my schoolwork. And I used to make these goals that like, I'm gonna read, you know, like the chapters tonight. I'm gonna read two chapters because I'm...

Dayle Sheehan (10:38)
Yeah.

Yeah.

We did.

Yeah, whatever the homework was. Yeah.

Jamie (10:58)
19 chapters behind and if I do two chapters tonight, two chapters tomorrow, two chapters next week, by Friday, I'm gonna be caught up. I literally write out schedules. My friend at university used to joke, she's like, every time I look at you, you're writing out a calendar of what you're gonna do for the week and you never do it. You literally never do it. Undiagnosed ADHD also was a contributor to my unsuccessful university focus. But anyways, that's besides the point.

Dayle Sheehan (11:04)
Yes.

yeah, list writing. I love making a list.

really.

Jamie (11:26)
But I used to make these promises to myself, break them every single time. Like every single time I'd make that calendar, I might as well have picked up the paper, crumpled it up and thrown it the garbage on my way out of the lecture because I never fulfilled them. And I think that like has stuck with me that like, don't make a plan because you won't stick with it. Don't make a plan, you won't stick with it. I do have successful businesses, but I have never sat down and made a weekly money goal or, know, not even necessarily a financial goal, but like I wanna...

Dayle Sheehan (11:34)
Mm-hmm. Exactly.

really?

Mm-hmm.

Jamie (11:54)
work with one new person this week or I want to read one extra book this week. I don't commit to like 75 heart. I don't commit to anything related to that because I don't have a ton of trust myself. But the one area that I have always said, and this is the one area that I do believe in myself is that I always say I trust that I know how to make money. Like I've said it since I was like 14 years old because I hustled. I knew how to get to another job. I knew how to

Dayle Sheehan (11:57)
Totally.

soon.

Mm-hmm, exactly.

Jamie (12:24)
get extra tips when I worked at the keg. Like I knew how to make money. And then into my twenties, when I started my first business doing like safety audits and stuff, I knew how to behave when I was at the audit so that I could sign for the next contract. Like I knew how to make money. I had faith in myself that I knew how to make money. All other aspects of my life, I didn't have this faith. Like if I promised myself I was gonna exercise, I wasn't. If I promised myself I was gonna drink the water, I wasn't.

Dayle Sheehan (12:36)
Mm-hmm.

side please.

Totally. Well, and don't we think

that's part of that is motivation? Like your motivation, because you like money, you like financial freedom and you want to be able to like work hard now so you can take the trip later. You want to, whatever it is, like when you were in college and you were working double shifts at the keg just to make money, it's like you wanted to be able to go out with your friends. You wanted to go on the house putting trip. You wanted to be able, like money was something that motivated you, it drove you towards

Jamie (12:52)
Yes, totally. Totally.

strength.

Still does,

still does, because it gives me freedom to choose.

Dayle Sheehan (13:17)
doing the thing exactly. Because it gives you

freedom and that's what you love. Whereas like, you're like, the workout like my husband doesn't care if my stomach's a little, you know, not toned. No, exactly. Exactly. Like there's there's really, really like not enough consequences there for you to like, hit those, you know, yoga classes or whatever.

Jamie (13:27)
And I wouldn't care if he cared.

But like,

I actually think today I'm having this like epiphany, this moment right here. So everybody listening gets to witness that like, I'm going to start doing a weekly money goal because I need to start building this like faith in myself. I know, I know how to make money. I already know that about myself, but I have never applied my like calendar making skills from university on how to make that money. I've just had this overall faith that I know how and it'll all work out in the end, which I think is good. I think you still need that.

Dayle Sheehan (13:42)
Mm-hmm.

Exactly.

Yes.

Jamie (14:07)
But I'm going to start building that trust with myself that when I say I'm going to do something, I'm actually going to do it. And I'm going to start with finances because this is an area I already have some self-trust. This is an area that I value. This is an area that I feel motivated by. And this is an area where I do want to build other aspects of my business. I have some core businesses where I'm like, boom, killing it. I like that. And then I have other businesses where I'm like, wow, I've really put that on the back burner. And maybe it's time for me to like pick those back up and start.

Dayle Sheehan (14:16)
And you love. Yeah. Yes. Exactly.

Jamie (14:36)
keeping the promise, well, making promises to myself and then keeping them so that I can build that self-trust. Okay, thanks for the therapy session today. That was good. That was really good.

Dayle Sheehan (14:43)
I know. But I'm telling

you, I'm giving this therapy session because I'm like, guys, you're not going to believe it. this is a yeah, yeah. I'm very proud of myself because money is not my thing. I just I literally am like, wow. I had a good year last year. Weird. I didn't feel like I did. But I didn't feel like I had a bad year, but I just felt like I had a normal year, you know. And it's a surprise to me because I don't like

Jamie (14:49)
The student has become the teacher.

Well, and I wonder how many

people listening are gonna be like, it's a surprise when my account tells me how I did at the end of the day, it's gonna be a surprise to me. Whereas like, it's not a surprise to me. I know exactly where all of my businesses are at, but yeah, like it's such a different outlook, I guess.

Dayle Sheehan (15:14)
Yeah.

Exactly.

Well, have this like, yes,

I have this vivid memory and there's two kinds of people in the world and I'm the opposite of this person, this vivid memory I have as a child. So there, I was at the store with our cousin and she's like, my debit card has, you know, $42 and seven cents on it. And I'm like, what? What do mean? Like, how do you know? What's?

Jamie (15:47)
you

Dayle Sheehan (15:48)
I'm like, did you just like go to the bank before we left? She's like, no, I, every time I spend on it, I deduct the amount so that I know how much money I have so that I never get into a situation where I don't have enough money. And I was like, wow, okay. And like, I thought some people are just doing it right. And that's not me. And like to this day, I don't know what my credit card statement is going to be when I get there. I'm not running a tally. I'm not.

When I'm swiping, I'm just trusting that I'll have the money to pay it and I earn my spending, you know? And that's how I live. And like, honestly, I've designed my life to live like that. That's why I work super hard and have the, whatever. But I also am like, there's people that are keeping a running tally at all times of all their finances. That is so not me. So this is so out of character for me to even even made this goal.

Jamie (16:23)
Yeah.

Yeah.

Dayle Sheehan (16:42)
And like, don't know where, how I thought of it. don't know, but I just kind of like popped into my head. thought, okay, week one, let's try it. And then week two, okay, let's do it again. Let's do it again. Let's, you know, and now we're several weeks into the year. I'm like, guys, is everybody doing this or am I, did I invent it? Like, what's the, but I think the key is by the week, not even by the month. It just breaks it down for us little like money, nervous Nellies, like I am, you know, the people that like don't

Jamie (17:06)
Yeah.

Dayle Sheehan (17:11)
like the sound of the big number and then it immediately turns us off and gets our doubt flood going, go to the smaller number that's weekly. It doesn't feel as hard.

Jamie (17:16)
Yeah.

Well, yeah, because

the overwhelm at the end is like of the big thing. Back to my university days, I remember one of my professors saying, like, if you're ever going to write a dissertation, you do it in small little chunks. Because if you sit down and have to do like a 500 page dissertation, you're never going to do it. Like you have to just chunk it out, small chunk at a time, blah, blah, blah. And I was like, well, what a concept. I mean, it's a neat idea, but.

Dayle Sheehan (17:39)
Mm-hmm.

I'm gonna do it the night before or like three nights before in bulk. Yeah.

Jamie (17:49)
I'm gonna save it for the night before. ⁓

But anyways, you know, like, this isn't a new concept doing step by step, by inch, and you run the marathon, but you do it inch by inch, versus like, okay, I'm gonna set out to run a marathon today. ⁓ It's just a way for it to be realistic and in front of you to take that inch week by week until you realize, I've ran a marathon at the end of the year, you know?

Dayle Sheehan (17:56)
No!

Exactly.

Mm-hmm.

Exactly.

Jamie (18:16)
So I think it's a really cool idea and I'm so excited to hear how you guys are all gonna implement this in your life because guys, today I'm a new woman and I am gonna do a week with, I'm gonna do a week with all. I'm actually gonna do it.

Dayle Sheehan (18:21)
Yeah.

I I'm proud of you. This is

fun. Yeah. you don't like, just keep thinking. You don't know how to get there if you don't know where you're going. Like if you're just kind of like, hopefully I make money. Well, the universe will give you $500 a month or a week. And if that's not enough to pay your bills and cover your costs to run this business that you own, that's not enough. So pick the number.

Jamie (18:37)
way.

Absolutely.

Yep.

Yep. And make it attainable. Like, don't just pick some astronomical number that you're hoping in December you're going to just knock it out of the park. You actually have to take steps. You know, every day. Okay. Exciting. Very exciting. Until next time, guys.

Dayle Sheehan (18:55)
Make it a day.

Yeah, you're gonna make 50 grand exactly a month and right now you're making $500. Okay. Have a great week.

Make lots of money.