Sound Connections
This is the intricate world of music entrepreneurship.
Hosted by Jakob Wredstrøm from Amplitude Ventures, this podcast offers listeners a unique blend of insightful interviews, industry expertise, and behind-the-scenes stories from the global music landscape.
From the challenges of breaking into the industry to the nuances of music tech innovations, each episode is a journey into the lives of music professionals, founders, artists, and innovators. Whether you're an aspiring entrepreneur, an industry veteran, or just a music enthusiast, "Sound Connections" provides a fresh perspective on the ever-evolving world of music.
Listen and connect with the sounds and stories that shape the industry.
Sound Connections
#119: WALLIFORNIA: The Role of Community and Authenticity in Music Success: Rachel Young
Concluding the 3-day music tech conference 2025 at Belgium, we share one of our partnership episodes with Rachel Young as she shares her expert lens on how artists, founders, and music companies can leverage digital platforms to build sustainable careers.
Taking lessons from her pivotal work launching and developing TikTok’s music distribution service, SoundOn, and reflecting on how TikTok reshaped music discovery, monetization, and community building, she debunks common myths about content creation to practical strategies for nurturing fandom and generating revenue.
Now helping music tech founders, record labels and investors make smarter product & commercial decisions, Rachel offers clear, actionable insights that connect the dots between creative output, technology, and audience behavior.
Explore Wallifornia: https://walliforniamusictech.com/
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Sponsored by Allfeat: Decentralized Blockchain Solutions for the Music Industry - https://www.allfeat.com/
Produced by Amplitude Ventures Consulting: Partners in Early-Stage Music Tech - https://amplitude.ventures
