Sound Connections
This is the intricate world of music entrepreneurship.
Hosted by Jakob Wredstrøm from Amplitude Ventures, this podcast offers listeners a unique blend of insightful interviews, industry expertise, and behind-the-scenes stories from the global music landscape.
From the challenges of breaking into the industry to the nuances of music tech innovations, each episode is a journey into the lives of music professionals, founders, artists, and innovators. Whether you're an aspiring entrepreneur, an industry veteran, or just a music enthusiast, "Sound Connections" provides a fresh perspective on the ever-evolving world of music.
Listen and connect with the sounds and stories that shape the industry.
Sound Connections
#130: FOUNDER: The Business of Band Merchandise and Artist Branding || Seamus Menihane
If you’ve ever wondered how merch works behind the scenes?
Seamus Menihane, CEO and co-founder of Armada, one of the fastest-growing merch companies in the music industry. From being a touring drummer to leading a 170-person team, he shares his journey of turning a DIY screen-printing hustle into a full-scale merch powerhouse.
Armada supports artists in building real, profitable brands through merchandise, ensures tour merch remains a top revenue stream, and gives independent model artists more creative and financial control than traditional major label deals.
This is a proper breakdown of the economics of merch, the merger that formed Armada, and why staying focused on your core strengths is key to long-term success in the music biz.
Visit Armada: https://www.poweredbyarmada.com/
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Produced by Amplitude Ventures Consulting: Partners in Early-Stage Venture Building - https://amplitude.ventures
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