Sound Connections
This is the intricate world of music entrepreneurship.
Hosted by Jakob Wredstrøm from Amplitude Ventures, this podcast offers listeners a unique blend of insightful interviews, industry expertise, and behind-the-scenes stories from the global music landscape.
From the challenges of breaking into the industry to the nuances of music tech innovations, each episode is a journey into the lives of music professionals, founders, artists, and innovators. Whether you're an aspiring entrepreneur, an industry veteran, or just a music enthusiast, "Sound Connections" provides a fresh perspective on the ever-evolving world of music.
Listen and connect with the sounds and stories that shape the industry.
Sound Connections
#136: FOUNDER: Epidemic Sound: The Legal Model That Created a New Music Economy: Tom Höglund
Tom Höglund, a key figure from the founding team of Epidemic Sound, breaks down how they built a unicorn by disrupting the century-old music licensing industry.
From his early days as a lawyer to creating an alternative model that pays musicians upfront and offers a 50-50 split , Tom shares the controversial journey. Discover the audacious vision to make music licensing simple and global for content creators on platforms like YouTube, challenging the traditional Performing Rights Organizations (PROs).
Hear the grind, the early struggles, and the international mindset that fueled this Swedish success story.
Know more about Epidemic Sound: https://www.epidemicsound.com/
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Produced by Amplitude Ventures Consulting: Partners in Early-Stage Venture Building - https://amplitude.ventures
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