Sound Connections

#144: FOUNDER: Staying Lean as a Competitive Edge in Music Tech: Christian Ringstad Schultz

Episode 144

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0:00 | 49:57

We welcome Christian Ringstad Schultz, CEO and co-founder of the Norwegian music tech company Masterchannel – delivering industry-grade audio mastering.

With a team of just two and a half people, Masterchannel has reached a million-dollar revenue run rate while mastering nearly 100,000 songs every month.

In this episode, Christian shares how proprietary AI, white-label partnerships, and disciplined cost control have shaped a sustainable company in an industry where most struggle to survive.

We explore the economics of staying small, building trust over time, and creating long-term advantage in a competitive AI-driven market.

Listen in and join the conversation.