Leapfrog CX Strategies
It's time to Leapfrog CX. Join enterprise communications analyst and industry provocateur Dave Michels (Founder of TalkingPointz) as he cuts through the hype to find out what truly drives world-class Customer Experience (CX).
In this candid, executive-level podcast series, Dave sits down with C-Level executives from leading CX vendors, cutting-edge implementors, and innovative enterprises. He doesn't just ask about the vision—he demands to know the reality.
Every episode uncovers cost-effective, real-world strategies on how to deliver a compelling customer experience that also drives business results.
- The Hard Questions: Dave asks the tough, no-BS questions about profitability, implementation pitfalls, and the real ROI of your CX technology stack.
- Executive Insights: Hear directly from the leaders making the critical decisions in the CX space—learn what's working, what's failing, and what's next.
- Actionable Strategies: Get past the marketing slides and discover the practical strategies you can apply to immediately improve your own customer engagement and operational efficiency.
Tune in to Leapfrog CX Strategies and get the independent, incisive analysis you need to make the right decisions for your business. Because in the battle for the customer, you can't afford to be a step behind.
Leapfrog CX Strategies
Talkingheadz with Chris MacFarland, CEO of Masergy
Evan and Dave chat with Chris MacFarland, Chairman and CEO of Masergy.
Masergy Communications is a software defined networking services company founded in 2000 and headquartered in Plano TX. Its offerings include advanced networking services such as Managed SD-WAN, UCaaS, CCaaS, and Managed Security.
Chris MacFarland joined Masergy as COO in 2008 and was promoted to CEO and Executive Chairman. Prior to Masergy, he has served in various senior executive positions at BroadSoft, McLeodUSA, Allegiance Telecom, Verio, OnRamp, CompuNet, and Compu-Tek International.
Chris was selected as a 2017 Glassdoor Employees’ Choice Top CEO, Tech Titans CEO of the Year for 2016 and Ernst & Young Entrepreneur of the Year 2015 for the Southwest region.
In this podcast we learn how the cloud has changed over the past few years, and how Masergy has adapted. The company is among the first service providers to launch the new hybrid Webex service that utilizes locally hosted voice services with Cisco hosted conferencing services.
Chris is passionate about community service and has championed numerous charitable and outreach programs including as a board member of the Warrior Family Network and International Student Foundation. He attended the University of Texas at Arlington where he majored in Computer Science and Engineering.