Beth Zotter: Umaro seaweed bacon, billion dollar consumer products, and cultivation tech

Beth Zotter is the brilliant CEO and co-founder of Umaro Foods, the seaweed-based alternative bacon company.

In this episode of The Paxtier Pod, we explore Beth's exciting endeavors across the seaweed value chain, from scaling offshore farming & strain optimization, to selecting business models & target markets.

In this episode we cover: 

0:00 Intro.

1:05 Introduction to Umaro.

4:45 Umaro's strain optimization process and species of interest

7:07 Umaro's involvement in offshore cultivation tech.

18:14 Next steps for Umaro and fundraising.

21:39 Perspectives on U.S seaweed farming.

25:10 Perspectives on land-based farming and invasive species.

30:05 The biorefinery approach.

32:29 Competing with soy.

34:06 Biomass supply for Umaro.

37:24 Approaching sales as a scientist, and building a billion dollar brand.

38:51 The power of outsourcing to facilitate scaling.

43:33 Nailing the pitch and business model.

45:08 Big learnings and advice.