4. Finding the Activist Within You with Arizona Muse

Mimi Ikonn sits down with Arizona Muse, a successful model, keen activist for sustainability, and founder of Dirt Charity—an independent charitable organisation working toward regenerating soils that have been degraded by conventional agriculture and mining.

Arizona Muse talks about confidence, finding your inner activist, and how each one of us can leverage our spending power to support sustainable businesses. 

Learn More about Dirt Charity: https://www.dirt.charity/
Connect with Arizona Muse: @arizona_muse

Learn more about Intelligent Change: http://intelligentchange.com
Connect with Intelligent Change: @intelligentchange

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[03:09] From Model to Activist—Arizona talks about transitioning from model to activist, after discovering the fashion industry's environmental impact 

[10:00] Fashion's Supply Chains and Their Impact—Arizona Muse discusses the ethical and environmental implications of making clothes, highlighting the impact of cotton and toxic dyes on the environment 

[17:19] Sustainable Fashion and Activism—Arizona shares tips on conscious spending 

[30:47] Connecting Fashion and Farming for Sustainability—Arizona discusses regenerative farming, and Dirt Charity's ambition to turn fashion into a climate solution

[37:37] Advocating for a Sustainable Circular Economy—Arizona talks about the need for a circular economy, biodynamic farming, and micro activism to support nature 

[49:51] Kindness and Activism for a Better Future—Arizona discussed nature's interconnectedness, fostering kindness, and creating a better future