We're excited to talk to two of the four co-founders of Bent Paddle Brewing Co. - Laura Mullen and Karen Tonnis.
Laura and Karen, co-founders of Bent Paddle Brewing, share their journey of starting a craft beer brewery with a focus on sustainability and community engagement. They discuss the division of duties among the four co-founders and the implementation of the Entrepreneurial Operating System to streamline operations. The use of Lake Superior water as a key ingredient in their beer sets them apart from other breweries in the area. They also emphasize the importance of creating a unique taproom experience and hosting community events. Giving back to the community and supporting nonprofits is a core value of Bent Paddle Brewing. They share insights into their social media strategy and the challenges they faced during the COVID-19 pandemic. Despite the obstacles, they remain resilient and committed to their vision.
Takeaways
Chapters (Timestamp may vary due to editing.)
00:00
Introduction and Background
03:16
Founding Bent Paddle Brewing
05:08
Division of Duties and Roles
06:06
Implementing the Entrepreneurial Operating System
09:24
Defining Roles and Responsibilities
13:37
Hiring the First Sales Representative
15:52
Using Lake Superior Water as a Differentiator
17:15
Connecting the Brand to the Outdoors
19:04
Creating a Unique Taproom Experience
21:23
Event Marketing and Community Engagement
26:30
Supporting Nonprofits and Giving Back
28:15
Social Media Strategy and Authenticity
32:17
Distribution Strategy and Expansion
33:17
Growth and Challenges Over the Years
34:40
Overcoming Challenges and Persevering
38:28
Key Traits for Entrepreneurial Success
41:47
Finding the Right Business Coach
44:04
Where to Find More Information
We're excited to talk to two of the four co-founders of Bent Paddle Brewing Co. - Laura Mullen and Karen Tonnis.
Laura and Karen, co-founders of Bent Paddle Brewing, share their journey of starting a craft beer brewery with a focus on sustainability and community engagement. They discuss the division of duties among the four co-founders and the implementation of the Entrepreneurial Operating System to streamline operations. The use of Lake Superior water as a key ingredient in their beer sets them apart from other breweries in the area. They also emphasize the importance of creating a unique taproom experience and hosting community events. Giving back to the community and supporting nonprofits is a core value of Bent Paddle Brewing. They share insights into their social media strategy and the challenges they faced during the COVID-19 pandemic. Despite the obstacles, they remain resilient and committed to their vision.
Takeaways
Chapters (Timestamp may vary due to editing.)
00:00
Introduction and Background
03:16
Founding Bent Paddle Brewing
05:08
Division of Duties and Roles
06:06
Implementing the Entrepreneurial Operating System
09:24
Defining Roles and Responsibilities
13:37
Hiring the First Sales Representative
15:52
Using Lake Superior Water as a Differentiator
17:15
Connecting the Brand to the Outdoors
19:04
Creating a Unique Taproom Experience
21:23
Event Marketing and Community Engagement
26:30
Supporting Nonprofits and Giving Back
28:15
Social Media Strategy and Authenticity
32:17
Distribution Strategy and Expansion
33:17
Growth and Challenges Over the Years
34:40
Overcoming Challenges and Persevering
38:28
Key Traits for Entrepreneurial Success
41:47
Finding the Right Business Coach
44:04
Where to Find More Information