The Credible Brand Podcast

EP13: Taking Risks and Giving Back with Bent Paddle Brewing

December 14, 2023 Lindsey Wigfield Season 1 Episode 13
The Credible Brand Podcast
EP13: Taking Risks and Giving Back with Bent Paddle Brewing
Show Notes

We're excited to talk to two of the four co-founders of Bent Paddle Brewing Co. - Laura Mullen and Karen Tonnis.

Laura and Karen, co-founders of Bent Paddle Brewing, share their journey of starting a craft beer brewery with a focus on sustainability and community engagement. They discuss the division of duties among the four co-founders and the implementation of the Entrepreneurial Operating System to streamline operations. The use of Lake Superior water as a key ingredient in their beer sets them apart from other breweries in the area. They also emphasize the importance of creating a unique taproom experience and hosting community events. Giving back to the community and supporting nonprofits is a core value of Bent Paddle Brewing. They share insights into their social media strategy and the challenges they faced during the COVID-19 pandemic. Despite the obstacles, they remain resilient and committed to their vision.

Takeaways

  • Implementing the Entrepreneurial Operating System (EOS) can help streamline operations and provide clarity in roles and responsibilities.
  • Using unique ingredients, such as Lake Superior water, can differentiate a craft brewery from competitors.
  • Creating a unique taproom experience and hosting community events can enhance the brand and attract customers.
  • Giving back to the community and supporting nonprofits can be a core value of a business and contribute to its success.

Chapters (Timestamp may vary due to editing.)

00:00
Introduction and Background

03:16
Founding Bent Paddle Brewing

05:08
Division of Duties and Roles

06:06
Implementing the Entrepreneurial Operating System

09:24
Defining Roles and Responsibilities

13:37
Hiring the First Sales Representative

15:52
Using Lake Superior Water as a Differentiator

17:15
Connecting the Brand to the Outdoors

19:04
Creating a Unique Taproom Experience

21:23
Event Marketing and Community Engagement

26:30
Supporting Nonprofits and Giving Back

28:15
Social Media Strategy and Authenticity

32:17
Distribution Strategy and Expansion

33:17
Growth and Challenges Over the Years

34:40
Overcoming Challenges and Persevering

38:28
Key Traits for Entrepreneurial Success

41:47
Finding the Right Business Coach

44:04
Where to Find More Information



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