In this episode, we chat with Courtney McInvale, the founder of Seaside Shadows, a business that offers ghost tours and special events in haunted history. Courtney takes us on a journey through her childhood fascination with the paranormal and love for history, which ultimately led to her founding Seaside Shadows a decade ago. We delve into how she expanded her business to a second location and became a published author on haunted history.
We gain insights into Courtney's strategies for encouraging customer reviews and hiring and training tour guides. Courtney emphasizes the importance of storytelling, adapting to changing audience preferences, and staying on top of social media trends as crucial elements of her success in the competitive tour industry.
We discuss the impact of TikTok on her business and the importance of patience and prioritization. Finally, Courtney shares how she celebrated the 10-year anniversary of Seaside Shadows, reflecting on the influence it has had on her life and community. Join us for this fascinating episode and discover how Courtney's passion for the paranormal turned into a thriving business with a loyal following.
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