Brand & New
Brand & New is a podcast produced by the International Trademark Association (INTA) and focused on innovation. Published monthly, each episode consists of an open dialogue with experts, visionaries, and influential people from all over the world in order to learn more about the evolution of the legal and intellectual property ecosystem, its concepts, and all actual or potential consequences. Because we consider innovation as a pillar of INTA’s Strategic Plan, and because it is key to “walk the talk,” we invite you to follow Brand & New, to expand your knowledge about the transformation of this industry and to stay curious! Brand & New guests contribute to this podcast in their personal capacity and the opinions expressed (or experiences shared) are their own. They do not purport to reflect the views or opinions of INTA or its members.
Brand & New
Focus on Kenya: At the Forefront of IP-related Legislative, Enforcement and Advocacy Efforts in Africa (with Hon. D. Ochieng and Hon. A. Muthoni Wahome, initially posted in August 2019)
With a steady GDP growth over 5% last year, Kenya is one of the leading economic forces not only in East Africa but on the entire continent. In this context, it’s no surprise that intellectual property issues are at the forefront of most national institutional projects. From legislative amendments to update the main laws in light of new challenges raised by new techs, to punchy enforcement initiatives to tackle counterfeiting, IP issues are regarded as critical to foster the economy. Our guests today, both Members of Kenya Parliament, Honorable David Ochieng (for Ugenya Constituency) and Honorable Alice Muthoni Wahome (for Kandara Constituency), are essential stakeholders of these changes, thanks to their extensive knowledge of legislative, political and judiciary worlds in Kenya. Honorable Wahome is also Chairperson of the Kenya’s IP/Trademark Caucus on INTA and Honorable Ochieng is one of its Members.
Deeply involved in this country’s strategy related to IP and innovation, they explain in this episode the current changes and what they expect from them.
Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.
Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet
Contribution of M. Halle & S. Lagedamond - Music by JD Beats
FOR MORE INFORMATION, VISIT INTA.ORG
To go further
About Hon. David Ochieng (link to https://www.the-star.co.ke/news/2019-04-09-who-is-david-ochieng/)
About Hon. Alice Muthoni Wahome (link to http://www.parliament.go.ke/the-national-assembly/hon-wahome-alice-muthoni)
Also of interest
- About IP news in Kenya:
Kenya Industrial Property Institute link to: http://kipi.go.ke/index.php/about
Brand Kenya link to: http://brandkenya.go.ke
- About the Parliament of Kenya link to http://www.parliament.go.ke/the-national-assembly/mps
INTA Daily News (page 10) link to: https://www.inta.org/PDF%20Library/2019Daily/2019DailyNews_Day5.pdf
INTA 2018 Annual Report: Innovation and IP (page 28) link to: https://www.inta.org/AnnualReports/Documents/2018-INTA-Annual-Report.pdf