Brand & New
Brand & New is a podcast produced by the International Trademark Association (INTA) and focused on innovation. Published monthly, each episode consists of an open dialogue with experts, visionaries, and influential people from all over the world in order to learn more about the evolution of the legal and intellectual property ecosystem, its concepts, and all actual or potential consequences. Because we consider innovation as a pillar of INTA’s Strategic Plan, and because it is key to “walk the talk,” we invite you to follow Brand & New, to expand your knowledge about the transformation of this industry and to stay curious! Brand & New guests contribute to this podcast in their personal capacity and the opinions expressed (or experiences shared) are their own. They do not purport to reflect the views or opinions of INTA or its members.
Brand & New
What Does Being Innovative Really Mean for Legal Professionals? (with Firoz Dattu, Chair & Founder of AdvanceLaw, initially posted in September 2019)
What does being innovative mean for legal professionals, in relation to work quality, client relationships, responsiveness, proactiveness, cost efficiency? Firoz Dattu, the Chair and Founder of AdvanceLaw, based in Washington D.C. and present in several countries, shares his views on the legal market dynamics and the changes–including the impact of automation—in the relationships between in-house clients and their law firms. Founded 10 years ago, AdvanceLaw, focuses on management and strategy advice for legal professionals, and gathers a group of about 250 general counsel who are working together to share best practices and information on external counsel.
Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.
Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet
Contribution of M. Halle & S. Lagedamond - Music by JD Beats
FOR MORE INFORMATION, VISIT INTA.ORG
To go further:
About Firoz Dattu (link to https://www.linkedin.com/in/firozdattuadvancelaw/)
About AdvanceLaw (link to https://www.advancelaw.com/commentary)
Also of interest:
About the INTA’s 2019 Asia Conference: Brands in Changing Times (link to https://www.inta.org/Programs/Pages/2019Asia_Overview.aspx)
About the State of Law Firm Innovation 2018 (link to https://www.law.com/2019/01/23/the-state-of-law-firm-innovation-2018/)
About measuring law firms relationships (link to https://www.law.com/corpcounsel/almID/1202792672714/)
About legal practice management in general (link to https://www.law.com/topics/legal-practice-management/)
Report from the Financial Times about innovative lawyers (Europe) (link to
https://www.ft.com/reports/innovative-lawyers-europe)
About innovative law firms and information flow (link to https://abovethelaw.com/2017/12/if-a-tree-falls-in-biglaw-and-no-one-hears-it-does-it-make-a-sound-meet-firoz-dattu/)
INTA Daily News (page 4): https://www.inta.org/PDF%20Library/2019Daily/2019DailyNews_Day4.pdf
INTA Daily News (page 10): https://www.inta.org/PDF%20Library/2019Daily/2019DailyNews_Day4.pdf