Brand & New
Brand & New is a podcast produced by the International Trademark Association (INTA) and focused on innovation. Published monthly, each episode consists of an open dialogue with experts, visionaries, and influential people from all over the world in order to learn more about the evolution of the legal and intellectual property ecosystem, its concepts, and all actual or potential consequences. Because we consider innovation as a pillar of INTA’s Strategic Plan, and because it is key to “walk the talk,” we invite you to follow Brand & New, to expand your knowledge about the transformation of this industry and to stay curious! Brand & New guests contribute to this podcast in their personal capacity and the opinions expressed (or experiences shared) are their own. They do not purport to reflect the views or opinions of INTA or its members.
Brand & New
The IP Rights of the Future: What we should expect (with Francis Gurry, Director General of the WIPO)
Intellectual Property law as we know it has been shaped by technology evolutions over the last century, today’s tech innovations seems to have a higher disruptive effect on traditional IP legal concepts. Think AI, algorithms, data science, connected objects, or even life science new techs. Is our IP legal system outdated? How should we, as lawyers, address today’s legal challenges relating to machine-generated innovation, machine learning capabilities, and data processing? What evolutions should we reasonably foresee, in terms of legal doctrines, but also from a governance and policy perspective? And in that context, what will be the role of the IPOs of tomorrow? Francis Gurry has led the World Intellectual Property Organization (WIPO) as Director General since October 1, 2008. Under his leadership, WIPO has addressed major challenges, including notably managing the stress on the international patent and copyright systems produced by rapid technological change, globalization and increased demand; and ensuring that the IP system serves its fundamental purpose of encouraging creativity and innovation in all countries.
Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.
Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet
Contribution of M. Halle & S. Lagedamond - Music by JD Beats
FOR MORE INFORMATION, VISIT INTA.ORG
To go further:
About Francis Gurry (link to https://www.wipo.int/about-wipo/en/dgo/index.html)
About WIPO (link to https://www.wipo.int/about-wipo/en/)
Also of interest:
- Francis Gurry about data rights & AI (link to https://www.wipo.int/about-wipo/en/dgo/news/2019/news_0044.html, https://iprinfo.fi/artikkeli/francis-gurry-first-we-should-ask-the-right-questions/ and
https://www.managingip.com/Article/3879472/Preview-WIPO-director-general-predicts-AI-liability-changes.html?ArticleId=3879472)
- WIPO Report 2019 (link to https://www.wipo.int/wipr/en/2019/)
- MIT Technology Review about "data ownership" (link to https://www.technologyreview.com/s/612588/its-time-for-a-bill-of-data-rights/)
- INTA 2020 Annual Meeting (link to https://www.inta.org/2020Annual/Pages/Home.aspx)