Brand & New
Brand & New is a podcast produced by the International Trademark Association (INTA) and focused on innovation. Published monthly, each episode consists of an open dialogue with experts, visionaries, and influential people from all over the world in order to learn more about the evolution of the legal and intellectual property ecosystem, its concepts, and all actual or potential consequences. Because we consider innovation as a pillar of INTA’s Strategic Plan, and because it is key to “walk the talk,” we invite you to follow Brand & New, to expand your knowledge about the transformation of this industry and to stay curious! Brand & New guests contribute to this podcast in their personal capacity and the opinions expressed (or experiences shared) are their own. They do not purport to reflect the views or opinions of INTA or its members.
Brand & New
The Future of the IP Legal System and its Governance (with Ivo Gagliuffi, Chairman of the Board, INDECOPI, National Agency of Intellectual Property, Competition and Consumer Protection, Candidate of Peru for the Position of Director General of WIPO)
This episode is part of a special series of interviews with candidates for the position of Director General of the World Intellectual Property Organization.
Intellectual property (IP) rights have always been challenged by new technologies and new market trends, but the pace and depth of these challenges have increased over the last decade or so. In particular, groundbreaking technologies such as artificial intelligence, the Internet of Things, or even life science innovations have a disruptive impact on traditional IP legal concepts and systems.
Our guest shares his views on the future of the IP legal system and its governance, at a time when the number of patents and trademarks registrations indicate a rising demand for IP rights globally, confirming a global shift towards an “economy of knowledge”, with entirely new business lines thriving without almost any tangible assets – think software and algorithms, operating systems, or social media.
Ivo Gagliuffi Piercechi is a Peruvian lawyer with more than 20 years of experience in intellectual property, competition, and consumer law in both the private and public sectors. In 2016, the Peruvian government appointed him Chairman of the Board of Directors of the National Institute for the Defense of Free Competition and the Protection of Intellectual Property (INDECOPI), a public agency in charge of IP competition and consumer protection. He is also one of the remaining six candidates for the position of WIPO’s Director General. The Director General will be nominated in March 2020 and appointed in May 2020, for a term beginning October 1, 2020.
Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.
Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet
Contribution of M. Halle & S. Lagedamond - Music by JD Beats
FOR MORE INFORMATION, VISIT INTA.ORG
To go further:
- About Ivo Gagliuffi (link to https://www.wipo.int/export/sites/www/about-wipo/en/elections2020/circular3952.pdf and https://www.indecopi.gob.pe/documents/1902049/3608052/Ivo+Gagliuffi+Piercechi.pdf/47d987b0-f1bc-a204-f2bd-bb2bd2ca1cf4)
Also of interest:
- Nomination of Ivo Gagliuffi Piercechi for WIPO Director General (link to https://www.wipo.int/export/sites/www/about-wipo/en/elections2020/circular3952.pdf)
- WIPO official website (link to https://www.wipo.int/portal/en/)
- WIPO 2020 Election of the Director General (link to https://www.wipo.int/about-wipo/en/elections2020/ and https://www.worldtrademarkreview.com/governmentpolicy/inside-wipo-director-general-candidate-interviews-exclusive-guest-post)
- INTA Impact Study: Trademarks in Latin America: Economic Impact in 10 Latin America and Caribbean Countries (link to: http://www.inta.org/Communications/Pages/Impact-Studies.aspx)
- World Trademark Review candidate interviews (link to https://www.worldtrademarkreview.com/governmentpolicy/inside-wipo-director-general-candidate-interviews-exclusive&